Mar 10, 2016 | Mobile, Search engine marketing
Just 20% of iOS apps and 30% of Android Apps are able to support Google’s new app indexing, meaning brands are missing out on significant amounts of search traffic, according to new research. The research, from Searchmetrics, indicates that many brands are...
Mar 3, 2016 | E-commerce and E-retailing, Search engine marketing
Almost two thirds (60%) of searches related to Mother’s Day will take place on a mobile phone, according to new research. Bing Ads today releases its Mother’s Day insights, revealing motherly love is now mobile, with over half of Mother’s Day retail searches set to be...
Feb 23, 2016 | Mobile, Online advertising, Search engine marketing
Google has shaken up its search results, ditching its iconic sidebar ads in a move that could raise AdWords prices. Under the new scheme, Google AdWords will soon display four ads above organic search results, no ads to the right of search results, and three...
Feb 16, 2016 | Search engine marketing
UK-based mapping pioneer Streetmap has lost a long-running legal battle with Google. The High Court action accused Google of abusing its “dominant position” in the online search market by “driving traffic” from rivals to Google Maps....
Feb 15, 2016 | Search engine marketing
Google has put its Artificial Intelligence lead engineer John Giannandrea in charge of its search operations, signalling the growing role of machine learning inside the company. The move follows the departure of Amit Singhal, the 15-year Google veteran and head of...
Feb 11, 2016 | Search engine marketing
With Valentine’s day just around the corner, new data indicates that the number of people searching for ‘Valentines gifts’ in the run-up to the big day has grown by 195 per cent between 2013 and 2015. The research, from Hitwise, also reveals the top sites cashing in...
Feb 10, 2016 | E-commerce and E-retailing, Search engine marketing
More than 7 in 10 retail searches related to Valentine’s Day will be made from a mobile device in the run up to the big day this year, according to a new report. With Valentine’s Day around the corner, Bing Ads findings show this year Brits will fall truly madly in...
Feb 10, 2016 | Mobile, Search engine marketing
Voice search is on the rise, with one in five mobile users talking to their phones to find information, according to new research. Global Web Index’s cross-device data on internet behaviors shows that using a search engine is still the most popular online activity;...
Feb 5, 2016 | Search engine marketing
Bing Ads have appointed Minal Fofaria to lead its newly created EMEA Insights team, as the firm looks to boost search data to inform intelligent creative campaigns. The strategic hire forms part of a broader investment by the business into a newly formed EMEA insights...
Feb 3, 2016 | Online advertising, Search engine marketing
Over the past year, Hertz partnered with digital agency Forward 3D and Google to identify its key challenges and devise a step-by-step strategy for improving its marketing and sales operations. A series of behind-the scenes videos shows how Google worked with the...
Feb 1, 2016 | Online advertising, Search engine marketing
Advertisers are shifting their budgets from paid search to display and mobile programmatic ads, as personalisation technology becomes more effective, according to new research. The data, from Adobe’s Q4 2015 Digital Advertising Report, is based on anonymous and...
Jan 25, 2016 | Mobile, Search engine marketing
Google knows that iPhone users mean big business- so much so that it paid Apple $1bn to be the default iOS search engine in 2014. The revelations come as part of court documents produced during Oracle’s lawsuit against Google for a long-running copyright dispute...
Jan 19, 2016 | Regulation, Search engine marketing
Google has come under fire after allegedly refusing to let a clothing company to advertise to “curvy or plus-size” people, according to a news report. Normally, Google lets advertisers show their messages to people who use certain words in their emails...
Jan 18, 2016 | Content marketing, Search engine marketing
Major websites including The Atlantic, GQ, New Yorker, Economist and Time have all fallen victim to recent updates to Google’s core search algorithm, with their web pages no longer featuring as prominently as the search giants rankings, according to new...
Jan 12, 2016 | Online advertising, Online video, Search engine marketing
Digital display advertising spend is set to overtake search in the US for the first time this year, accounting for 47.9% with a value of $32.17bn, according to new research. In a new eMarketer report. “Banners and other,” a category that includes native...
Jan 7, 2016 | Mobile, Search engine marketing
For most consumers, voice-powered search tools on mobile are yet to make a big impact; according to Global Web Index’ global data from our 34 markets, less than a fifth of online adults are regularly using them, putting them some distance behind traditional search...
Dec 21, 2015 | Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
2015 was another big year for digital marketing, with the Apple Watch launch, the rise of ad blockers and mobile growth skyrocketing. This was the year that content went native, retargeted ads got smarter and global time on digital screens overtook TV. In this special...
Dec 18, 2015 | Search engine marketing
As 2015 comes to a close, Google has released its annual Year in Search, and the top searches go to former basketball player Lamar Odom, Jurrasic World, and American Sniper. The year was book-ended by tragic events in Paris — from the shooting at Charlie Hebdo in...
Dec 7, 2015 | Search engine marketing
Nine months on from Google’s ‘mobilegeddon’, marketers are adjusting to a world where more searches are conducted on smartphones than PCs. As part of our review of the year, we look back at the key trends that shaped mobile marketing in 2015,...
Dec 3, 2015 | Regulation, Search engine marketing
Google has denied it broke its promises on using children’s personal data, after the Electronic Frontier Foundation (EFF) accused it of collecting and storing data from children using its products at school. The civil liberties group said the data collected...
