Jun 1, 2015 | Mobile, Search engine marketing, Social media
Google’s annual I/O conference attracted 10,000 attendees with 2 million others watching on livestream television. As the web giant grows ever-more influential, we look back at some of the highlights from this year’s event, including Android M, Google Now on tap,...
May 29, 2015 | E-commerce and E-retailing, Online advertising, Search engine marketing
Google is adding a buy button to search results, letting shoppers purchase products directly without having to visit a separate site. The new feature was introduced at Google’s I/O developer a conference in California, in an attempt to counter the threat of Amazon,...
May 27, 2015 | Mobile, Search engine marketing
Microsoft’s digital assistant Cortana will be available on iOS and Android devices in in addition to Windows Phone when Windows 10 launches this summer, as the firm begins a cross-platform strategy to rival Siri and Google Now. The move is part of the software...
May 22, 2015 | Russia, Search engine marketing
Russian Internet giant Yandex has launched the new version of its Chromium-based browser offering a twist on the traditional format. The new test version of the browser aims to strip the clutter out of using the Web and help the Russian search company stand up to...
May 20, 2015 | E-commerce and E-retailing, Mobile, Search engine marketing
Google is taking on Amazon and eBay with a ‘Buy’ button that lets mobile users purchase items from search results, according to a news report. The Wall Street Journal suggest that the tool will initially feature on a on a ‘small number of...
May 7, 2015 | Mobile, Online advertising, Search engine marketing
Google is offering new mobile ad units that give marketers more flexibility, including industry-specific products such as a hotel spot that enables consumers to reserve a room directly from the ad unit. The news comes as the internet giant announced that more searches...
Apr 28, 2015 | Content marketing, Regulation, Search engine marketing
Google has pledged to give €150m (£107m) to European news publishers and journalism-focused start-ups over the next three years. The move comes as Google is to admit it has “made mistakes” in how it treated the media, after the EU accused Google of...
Apr 24, 2015 | Online advertising, Online video, Search engine marketing
Google has enjoyed a 4% increase in profits to $3.59bn (£2.38bn), as strong advertising sales helped to calm investor fears that growth was slowing at the web giant. Ad sales for the first three months of 2015 were $15.5bn, marking an 11% increase from the same period...
Apr 24, 2015 | Search engine marketing
Google has launched a new feature that lets user download their entire Google search history- giving a glimpse into what the search giant knows about their web habits for the benefit of advertisers. The feature is available on the Chrome browser and will let users...
Apr 24, 2015 | Email marketing, Online advertising, Search engine marketing
Retargeting has grown in popularity as marketers use consumers’ previous Internet actions to encourage them to make a previously abandoned sale. New research suggests the practice is becoming more effective than search and email in winning conversions. Marketing...
Apr 21, 2015 | Mobile, Search engine marketing
Many big brands could ‘disappear’ from Google search results on mobile devices as the web giant changes the way it ranks searches today. From Wednesday (21st April), Google will prioritise companies that have “mobile-friendly” websites when...
Apr 16, 2015 | E-commerce and E-retailing, Regulation, Search engine marketing
The European Union has filed a complaint against Google over its alleged anti-competitive behaviour, targeting its shopping search which is pitched as a “matchmaker” between products and customers. The competition commissioner said she had issued a...
Apr 9, 2015 | Mobile, Online advertising, Online video, Search engine marketing, UK
The average UK household now owns 7.4 devices that connect to the internet, leading to a huge rise in digital ad spend driven by mobile, according to new research. The study, from the IAB, found that this rise in digital technology in homes has driven advertisers to...
Apr 1, 2015 | Email marketing, Search engine marketing
The top marketing channels that achieve the best Return on Investment are Email Marketing and SEO, 25% of marketers say both rank as ‘excellent’, but team structure plays a big part in the success of each practice, according to new research. The latest Email Marketing...
Mar 30, 2015 | Search engine marketing
This month, Google revealed it was going to start penalising websites that were not mobile-friendly but relegating them on mobile search results. Now, the web giant has revealed further details on how companies can avoid vanishing from their rankings with a handy...
Mar 26, 2015 | Search engine marketing
Digital advertising technology company, Magnetic has received a patent for its search retargeting technology. The United States Patent and Trademark Office issued US Patent No: 8,990,105 for Systems, Methods, and Media for Targeting Advertisements based on User Search...
Mar 18, 2015 | Mobile, Search engine marketing
Google is updating its search algorithm to reward mobile optimised sites with higher rankings… but only on mobile search results. The move means that from April 21, sites that are not mobile friendly (eg. Do not adjust to suit a small rectangular mobile screen)...
Mar 18, 2015 | Mobile, Search engine marketing
Google Now is opening up its API to all developers, in a move that could make the services smart cards start to replace apps. Aparna Chennapragada, Google’s director of product manager for Google Now, told a crowd at SXSW that the web giant is preparing an upcoming...
Mar 9, 2015 | E-commerce and E-retailing, Search engine marketing
Google has launched a comparison shopping service for car insurance in the US, two years on from its launch in the UK. The site, called Google Compare for Auto Insurance is an aggregator for auto insurance designed to help shoppers make a more informed decision when...
Feb 24, 2015 | China, Mobile, Search engine marketing
Baidu search revenue from mobile surpassed PC during December 2014, as the Chinese search revenue continues its transition to becoming a mobile-centric company. Baidu’s total revenues in Q4 2014 were RMB14.050 billion ($2.264 billion), a 47.5% increase year on year....
