Feb 13, 2015 | Online video, Search engine marketing
Volkswagen Commercial Vehicles is launching the latest instalment of Working with you – its customer-centric brand promise. Created by adam&eveDDB, the multi-channel execution kicks off on 12th February with YouTube, search and online activity. Television...
Feb 10, 2015 | Search engine marketing
FremantleMedia UK and ITV are revamping the social strategy for series seven of dating show Take Me Out, adding new platforms and creating unique content to encourage greater viewer engagement. Working with agency Social Life, the social media revamp will see extra...
Feb 3, 2015 | Online advertising, Regulation, Search engine marketing
Google is to rewrite its privacy policy following pressure from the UK Information Commissioner’s Office. The firm must make it easier for users to find out how their data is collected and what it is used for and submit to a two-year review. Among other...
Jan 30, 2015 | Mobile, Online advertising, Search engine marketing
Google reported fourth-quarter profits of $4.76bn (£3.16bn), up nearly 30% from the same period a year before, but revenue missed Wall Street expectations. The company’s revenue increased by 15% to $18bn, nearly the same amount as Apple’s actual profit...
Jan 29, 2015 | Search engine marketing, Social media
Pinterest has added new search results for men that highlight more masculine content, as the social scrapbooking site looks to broaden its appeal away from its largely female audience. The new feature, called Guided Search, customises search results according to...
Jan 16, 2015 | Facebook marketing, Search engine marketing, Social media
Social (Facebook) ad spend increased 33% year-on-year (YoY) while click-through rate rose by a staggering 430% in the final quarter of 2014 according to the latest quarterly global data from Kenshoo. At the same time, spend on paid search advertising increased 15%,...
Jan 15, 2015 | Mobile, Search engine marketing
Google has revamps its translation app, letting users carry a conversation in two different languages, converting speech as each user talks into the phone. The updated ‘Google Translate’ app allows users to select the two languages they’re working with and then...
Jan 12, 2015 | Search engine marketing, USA
Mozilla’s move to make Yahoo default search engine, among other things, have led to Google’s search dominance experiencing its biggest drop since 2009, according to new research. In December Yahoo achieved its highest US search share for over five years according to...
Dec 23, 2014 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2014 was another big year for digital marketing, with Facebook buying WhatsApp, the rise of the ‘Internet of Things’ and mobile growth skyrocketing. This was the year that programmatic ads went mainstream, native ads got smarter and online ad revenue...
Dec 18, 2014 | Search engine marketing
Google has revealed the most popular global search terms conducted during 2014, with Robin Williams suicide the most sought after information of the year. Google’s top global featured Austrian recording artist and drag queen Conchita Wurst ranking No. 8, and the Sochi...
Dec 17, 2014 | E-commerce and E-retailing, Search engine marketing
61% of UK shoppers will have found gift ideas from researching the web site of online retailer, Amazon, this Christmas, with 50% getting ideas from searching on Google, according to new research. The study, from Searchmetrics, also found that 38% will have used eBay....
Dec 15, 2014 | Facebook marketing, Search engine marketing, Social media
Facebook has ended its deal with Microsoft to show Bing web results in its search engine, instead using its own results powered by the social media habits of its users. Facebook will now focus on offering powerful tools for finding people, posts and news using its own...
Dec 15, 2014 | Search engine marketing, UK
There are four key considerations that digital marketers should focus on to help their websites achieve and maintain high rankings within Google UK searches, according to a new report. A new UK study from Searchmetrics emphasise the need for relevant content that...
Dec 15, 2014 | Search engine marketing
Retail paid search advertisers in the U.S. nearly doubled daily spend on Google Product Listing Ads (PLAs) across the week of Thanksgiving this year compared with 2013. The study, from Kenshoo, indicates that peak spend shiftesd this year from Cyber Monday to Black...
Dec 10, 2014 | Search engine marketing
Key trends to check your 2015 plans against: • Search formula changes make a big impact: Clamp down on low quality results, guest blogging and relegation of Google+ shows SEO is an ever-changing beast • Mobile search: Better local context and rise of voice search...
Dec 4, 2014 | Search engine marketing, USA
This November, US retail paid search advertising saw year-on-year increases across nearly all key metrics including impressions, clicks, click-through rate, and conversions according to new research. This November, US retail paid search advertising saw year-on-year...
Dec 3, 2014 | E-commerce and E-retailing, Search engine marketing, UK
With Black Friday becoming a huge shopping day in the U.K., retailer marketers increased their spend on search advertising by 88% year-on-year on Black Friday in 2014 according to new research. The latest data from Kenshoo found that in 2013, overall U.K. retail...
Nov 27, 2014 | Regulation, Search engine marketing
In a dramatic new twist, Google’s regulatory problems have stepped up a with the European Parliament set to vote on a breakup of the search giant. The motion, which was discussed in Strasbourg on Wednesday before a vote today, is a proposal to break Google’s...
Nov 20, 2014 | Search engine marketing
Mozilla has selected Yahoo as the new search provider on its Firefox browser, ending a decade-long relationship with Google. The five-year alliance will see a “clean and modern” search engine on Firefox next month and roll out the new model on its own website early...
Nov 19, 2014 | Search engine marketing
Searches for images will soon get a lot smarter, with Google unveiling new technology that can understand entire scenes with a high level of accuracy. A research collaboration between the internet giant and Stanford University is producing software that increasingly...
