Google CPC revenues vs ad revenues
This chart shows the year-on-year change of Google ad revenue and cost per click (CPC) . Cost per click shows consistent losses each quarter with a reported -6% loss for Q2 2014. Ad revenue also sees a dramatic fall from Q3 2011 but shows steady gains since Q2 2013,...Search engine keyphrase CPC ad rates fall further as search battles social
Google’s revenue from Cost Per Click (CPC) ads, a key measure of the quality of its advertising, have fallen for the 11th quarter in a row, as pressure from international markets and the rising popularity of social media push the value of paid search ads downwards....The rise of programmatic ads: Forget Mad Men- we now need ‘math men’
With a staggering 90% of the world’s data created in the last two years alone, it’s little surprise that advertisers are turning to automated trading platforms to make sense of the flood of consumer data- but jargon and lack of knowledge still hampers industry...Top digital marketing data and case studies this week
Here are the top digital marketing data and case studies that caught our eye. Google+ authorship photos removed ‘to boost ad clicks’- report Last month, Google made the controversial decision to remove Google+ author photos from search results. Now, new research...Google+ authorship photos removed ‘to boost ad clicks’- report
Last month, Google made the controversial decision to remove Google+ author photos from search results. Now, new research suggest that the move has substantially boosted clicks on AdWords ads as users are less inclined to click on organic ads without photos. Smoking...Google’s ‘forgotten’ articles return as censorship row rumbles on
Google has responded to criticisms over their early implementation of the “right to be forgotten” ruling after various complaints. Watch this video from Bloomberg discussing the link removal row: The Guardian protested the removal of its stories describing how a...Google ‘forget me’ law under fire after BBC article censored
The controversial ‘right to be forgotten law’ forced on Google search results has come under fire after the BBC received a takedown request for a seven-year-old article criticising a former Merrill Lynch chief executive. The action, which comes as the internet search...Getting seen on the App Store: US and UK optimisation tactics differ (infographic)
How can you ensure your app stands out from the crowd and is easily found on Apple’s App Store? This research from Yodel Mobile highlights missed opportunities when it comes to brands getting their apps noticed and downloaded. The research points to opportunities for...Search ads lift brand awareness across sectors
Across many sectors, having an ad appear in Google for your company or brand will get you 6.6% more top-of-mind awareness among your consumers. The B2B and Automotive sectors seethe best levels of top-of-mind awareness both achieving 9% high awareness levels when...Google+ data and photos dropped from search results
In a surprising move, Google is dropping profile photos and Google+ circle counts from its search listings, as the search giant appears to be dialling back on its social media strategy. The stated aim is to create a more consistent look across devices and create a...Search ads ‘lift brand awareness’
Google’s search ads can boost brand awareness by an average 6.6 percentage points, according to a new study commissioned by the search giant. The Ipsos Media CT study shows that search ads promote “top-of-mind-awareness”, a given brand or a specific...Ad tracking trends: Google now knows if you have kids
Google has added a ‘parental status’ tab to its AdWords dashboard, letting advertisers use that as a criteria for ad campaigns. Google has yet to make an official announcement on the feature, but it was spotted by Larry Kim CEO of marketing software firm WordStream....Ad tracking trends: Google now knows if you have kids
Google has added a ‘parental status’ tab to its AdWords dashboard, letting advertisers use that as a criteria for ad campaigns. Google has yet to make an official announcement on the feature, but it was spotted by a Larry Kim CEO of marketing software firm WordStream....The social sweet spot for search: Facebook ads ‘increase paid search conversions’ by 19%
Brands can generate increased conversions from their paid search ads when they also advertise on Facebook in the US, but only up to a certain point, according to a new study. The study, from Kenshoo and Facebook, also provides evidence that this positive impact on...How much are you worth? Average revenue per user at Google, Facebook and Twitter
Average revenue per user (ARPU) is one of the key metrics for valuing tech firms, showing how successful the internet giants are at monetising their traffic. Google wins with a massive ARPU, 6 times Facebook’s at $45 per user for Q1 2014. Twitter saw the biggest percentage increase, and all three continue to grow strongly with aggressive plans to increase advertising revenues in 2014-15.
