Jun 4, 2014 | Argentina, Brazil, China, Content marketing, Facebook marketing, India, Latin America, Mexico, Online advertising, Online video, Russia, Search engine marketing, Social media, South Africa, UK, USA
Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process, according to a new report.
Jun 4, 2014 | Mobile, Search engine marketing
A new feature of Apple iOS 8 will give privacy-concerned iPhone users the option to use DuckDuckGo as their default search engine in Safari. The information was spotted on Apple’s OS X Yosemite preview page as part of Apple’s WWDC conference this week. In...
Jun 3, 2014 | Regulation, Search engine marketing
Google received 12,000 takedown forms on the day it published its response to the European Court of Justice “right to be forgotten” ruling according to reports. Reuters reports that the company received 12,000 requests in the first 24 hours the form was...
Jun 3, 2014 | Regulation, Search engine marketing
Google is investing a further $1bn into its ‘Project Loon’ wi-fi project with a fleet of satellites supporting its existing balloons, according to a news report. The Wall Street Journal reports that the new venture will launch “180 small, high-capacity...
May 30, 2014 | Regulation, Search engine marketing
Google has launched a service that lets European users to ask for personal information to be deleted from the search engine. The move comes after a European Union court ruling gave people the ‘right to be forgotten’. It said outdated and...
May 29, 2014 | E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media
Here are the top digital marketing data and case studies that caught our eye. Mary Meeker’s digital trends: Just 1% of global data being analysed While 34% of the data we’re creating is useful, only 1% of it is now being analysed in some form, according to the...
May 29, 2014 | China, Content marketing, E-commerce and E-retailing, Email marketing, Facebook marketing, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, USA, Viral and buyrals, WhatsApp
While 34% of the data we’re creating is useful, only 1% of it is now being analysed in some form, according to the latest research from renowned Morgan Stanley internet analyst Mary Meeker. View the full slide presentation below: KPCB Internet trends 2014 from Kleiner...
May 23, 2014 | E-commerce and E-retailing, Search engine marketing
This week Google has rolled out its latest Panda 4.0 update designed to drive down low-quality content from its search rankings- with eBay seemingly losing out heavily from the new algorithm, according to new research. The US-based data, from Searchmetrics, listed an...
May 22, 2014 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, Unilever - Research, tips and news for marketers, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. UK search marketing trends 2014: Budgets increase as focus turns to conversion rate optimisation More than half (58%) of all UK companies plan to increase their paid search budgets this...
May 20, 2014 | Search engine marketing, UK
More than half (58%) of all UK companies plan to increase their paid search budgets this year, up from 55% in 2013, with a slight increase on SEO spend also forecast, according to new research. The eighth annual UK Search Engine Marketing Benchmark Report 2014,...
May 20, 2014 | Search engine marketing
Google Now has added a new type of info card that will provide billing reminders, based on details from user’s emails, according to a news report. Image source: Android Police Android Police reports that the new set of info cards will extract details from Gmail...
May 16, 2014 | Regulation, Search engine marketing
Following the controversial ‘right to be forgotten’ ruling in Europe this week, Google has received new takedown requests, according to a news report. The BBC reports that the search giant has received requests from an ex-politician seeking re-election has asked to...
May 13, 2014 | Regulation, Search engine marketing
A European court has ruled that Google must change some search results at the request of ordinary people when they show links to outdated, irrelevant information, in an important test of the so-called “right to be forgotten” on the web. Under the new...
May 8, 2014 | Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
In the month when US online ad revenues overtook broadcast TV for the first time, the days of TV’s ad dominance look numbered. While the medium still lags behind total TV ad revenue ($42bn Vs $66bn) it’s clear that neglecting digital marketing is no longer an option...
Apr 28, 2014 | E-commerce and E-retailing, Online advertising, Search engine marketing, UK
This chart shows the % of UK consumers’ likelihood to purchase a new product when it is recommended by different sources. Recommendations from friends and family are the most effective in convincing UK consumers to purchase products with 68% of those surveyed...
Apr 28, 2014 | Mobile, Search engine marketing, Social media
Google+ could soon be facing serious cutbacks that will see an end to forced integration with other platforms, dramatically cut division resources and a shift to Google’s fast-growing Android mobile platform, according to a news report. According to a report in...
Apr 28, 2014 | Online advertising, Search engine marketing
The study, from Criteo, found that on average across all industries, 65 per cent of the consumers recruited through performance display did not click on paid search ads. Searchers who click on performance display ads do 51 per cent more organic search clicks and 35...
Apr 25, 2014 | Search engine marketing, Social media
Vic Gundotra, of the key figures behind Google’s social network, is leaving the company. The leadership of Google+ will be taken over by VP of Engineering Dave Besbris. Guntotra confirmed the departure via his Google+ page and his departure is effective immediately....
Apr 24, 2014 | Mobile, Online advertising, Online video, Search engine marketing
Google is offering advertisers the option of targeted app install ads on mobile search and YouTube, following similar moves by rivals Facebook, Yahoo and Twitter. Google will promote app installs across the AdMob network to target consumers based on existing user...
Apr 23, 2014 | Regulation, Search engine marketing
Google’s computers have solved the company’s own CAPTCHA technology used to detect whether a user is human or a spam bot. The discovery came about by accident, as Google was developing a system to read street numbers in Street View to locate addresses on Google Maps....
