Jan 28, 2014 | Online advertising, Search engine marketing
Google has bought artificial intelligence firm DeepMind Technologies for a reported £240m, as the internet giant continues to expand into marketing automation and big data. Google has been improving the company’s AI expertise and recently bought military robot...
Jan 28, 2014 | Search engine marketing
Google has revamped its search results with deeper integration of Its new ‘knowledge Graph’ cards, offering encyclopedia-style facts and figures. First launched at the beginning on 2013, the expansion of Knowledge Graph sees the addition of a drop-down box on some...
Jan 23, 2014 | Content marketing, E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. IPA Bellwether report: UK marketing ‘strongest in 13 years’ The latest IPA Bellwether survey indicates that marketing spend is at its ‘strongest rate in nearly 13 years’ as worries about the...
Jan 22, 2014 | Content marketing, Search engine marketing
The popular practice of writing guest blog posts in the hope of boosting visibility on search engines has come under fire this week, with Matt Cutts, head of Google’s webspam team, declaring the tactic as ‘done’. Watch this video from Cutts explaining how to get the...
Jan 17, 2014 | Online advertising, Online video, Search engine marketing, Social media, UK
The latest IPA Bellwether survey indicates that marketing spend is at its ‘strongest rate in nearly 13 years’ as worries about the larger economy fall and the internet spearheads growth. The Q4 2013 IPA Bellwether Report, marks the fifth quarter of consecutive growth...
Jan 15, 2014 | Facebook marketing, Russia, Search engine marketing
Facebook has struck a deal with Russian web giant Yandex, that will see its visitors served relevant real-time public posts from Facebook alongside their usual search results. As part of the deal, Yandex, will also use Facebook data to help provide more relevant...
Jan 15, 2014 | E-commerce and E-retailing, Online advertising, Online video, Search engine marketing, Social media, USA
As online consumers prepared for the holiday shopping season, most surfed to search, social, and shopping sites in November. The research, from Nielsen, found that during the month, Google was the most popular Web brand, attracting 161 million unique visitors to its...
Jan 14, 2014 | Search engine marketing
IBM is to invest $1bn (£608m) creating a new business division for Watson, supercomputer that once won an episode of TV game show jeapardy. Watson, named after former IBM president Thomas Watson, beat its human rivals in the US TV quiz show in 2011 (see clip above)....
Jan 9, 2014 | E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, South Africa, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and statistics that caught our eye. Reaching mums through digital marketing channels – smartphone use is key Latest research into use patterns for smartphones shows they are key for reaching mums through digital marketing...
Jan 9, 2014 | Search engine marketing, Social media, Twitter marketing
Twitter founder Biz Stone has co-founded a new app that helps people to pose and answer questions illustrated by photographs. Watch this video explaining how the service works below: Jelly is designed to “search the group mind of your social networks” by asking...
Jan 8, 2014 | Mobile, Online advertising, Search engine marketing
Wolfram Research, the firm behind the Wolfram Alpha search engine, is expanding into the ‘Internet of Things’ with an attempt to collect all connected devices in the world into an online directory. Launched at the CES technology show, the Wolfram Connected Devices...
Jan 3, 2014 | E-commerce and E-retailing, Search engine marketing, UK
UK retail search advertisers saw their ad revenue double year-on-year, as consumers shifted their browsing from desktops to mobiles, according to new research. The research, from Kenshoo, indicates that On Boxing Day 2013, UK retail search advertisers saw their ad...
Jan 2, 2014 | Search engine marketing
60% of the 3.3 million UK consumer online searches for hotels made a month ahead of the festive season were for lodgings domestically, reveals analysis of the latest quarterly search intelligence for the sector from digital marketing agency, Greenlight. Greenlight’s...
Dec 19, 2013 | Search engine marketing
The death of Paul Walker has topped Google’s 2013 list of trending searches, with Nelson Mandela, the royal baby and iPhone5 also featuring in the top 10. Watch this video from Google looking back on 2013: The list comprises entries that have seen the largest...
Dec 19, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
As 2013 comes to a close, we look back at the biggest trends that helped shape digital marketing in the year that Google became the biggest media owner in the world. Twitter went public, Facebook put ‘mobile first’, Yahoo bought Tumblr and the web spying...
Dec 18, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
It’s true that a life without mistakes is a life not truly lived- but we can be sure the Kellogg’s marketing department could have lived without promising to feed hungry children in exchange for retweets. As 2013 draws to a close, we look as some of the biggest...
Dec 17, 2013 | Search engine marketing
As 2013 comes to an end, Greenlight has taken a look at what 2014 holds for the digital marketing industry. The marketing agency filmed their directors as they provided insights into the advancements that can be expected in SEO, PPC, Social Media and eCommerce. Watch...
Dec 17, 2013 | Online advertising, Search engine marketing, Social media
The Internet of Things (IoT) will grow to 26 billion units by 2020, representing an almost 30-fold increase from 0.9 billion in 2009, according to IT research and advisory firm Gartner. The Internet of Things is the network of physical objects that contain embedded...
Dec 16, 2013 | Search engine marketing
Google has bought Boston Dynamics, a firm that makes robots for the US military that can run faster than Usain Bolt. The move marks Google’s eighth robotics firm purchase in just 6 months, as the internet giant looks to expand into the real world with augmented...
Dec 13, 2013 | Regulation, Search engine marketing
An eye tracking study, commissioned by ICOMP (Initiative for a Competitive Online Marketplace) has revealed that Google’s proposed commitments relating to the display of rival links, continue to weigh heavily in favour of Google’s own services and will not...
