Apr 17, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, USA
Internet ad revenues in the US hit record-breaking double digita growth in 2012, reaching nearly $37bn, with mobile ad revenues leading the growth, according to new figures. The data, from the IAB US and Price Waterhouse Coopers, indicates that Digital advertising...
Apr 16, 2013 | Regulation, Search engine marketing
Google’s revised proposals to settle an EC antitrust investigation over its search results has reportedly been accepted by the agency. According to The New York Times, The European Commission is satisfied with the revised proposals submitted by Google last week to...
Apr 15, 2013 | Search engine marketing, Social media
Google has launched a ‘digital wills’ service, letting users choose what happens to their data after they die. The tool lets consumers to decide if digital information stored on services such as Gmail, YouTube and Google Drive is passed on to a next of kin or ‘wiped...
Apr 15, 2013 | Regulation, Search engine marketing
Google has submitted a concessions package in its ongoing EU antitrust case, following accusations that the search giant is misusing its dominant position. The search giant first submitted a settlement proposal to the EU Competition Commission (CC) in January this...
Apr 11, 2013 | Mobile, Search engine marketing
Apple and Yahoo are reportedly in talks over extending the level of co-operation amongst the two companies on the iPhone and iPad, as Apple looks to reduce its dependence on rival Google’s web services. The Wall Street Journal cites a source close to the deal saying...
Apr 10, 2013 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing
Mobile ads now account for 10% of all digital spend in the UK, growing by a massive 148% compared to last year, according to the latest figures. The latest Internet Advertising Bureau UK (IAB) digital adspend report, conducted by PwC, found that digital advertising...
Apr 9, 2013 | Online advertising, Regulation, Search engine marketing
Finance site MoneySupermarket.com has seen its search ads pulled from Google’s search results due to a ‘lack of transparency’ over its payday loan adverts. Digital news site The Drum reports that Google pulled all paid search ads run by MoneySupermarket.com as...
Apr 8, 2013 | Mobile, Search engine marketing
Mobile searches rise throughout the day peaking between 8pm and midnight (22%). Not surprisingly the volume of mobile searches drops during the night, with the lowest amount of activity occuring between midnight and 6am. View high quality image here
Apr 8, 2013 | Mobile, Search engine marketing
Arts and entertainment is the most searched for sector on a mobile device (15%). On the opposite end of the scale, of the 6,000 people surveyed only 1% conducted mobile searches for the home furnishing sector. View high quality image here
Apr 4, 2013 | Mobile, Search engine marketing
UK mobile web users utilise hashtags mainly for personal use (40.7%). However the second most popular hashtag use is searching and following brands or categories (34.1%). The promotion of corporate or social events is the least popular use for hashtags (10.4%). View...
Apr 4, 2013 | Mobile, Search engine marketing
Google has denied penalising rival iTunes on its search engine, after it was revealed that links to the Apple store were ‘hidden’ from results pages. Since Tuesday morning searches for iOS apps on Google weren’t resulting in overt links to Apple’s iTunes...
Apr 3, 2013 | Regulation, Search engine marketing
Six European regulators have teamed up to bring legal action against Google to try to force the tech giant to overhaul its privacy practices. Data protection authorities from France, Britain, the Netherlands, Germany, Spain and Italy agreed on the joint action after...
Apr 3, 2013 | Regulation, Search engine marketing
Google’s first privacy director, Alma Whitten, is to step down after three years in the role. The position was created following a series of privacy breaches made by the firm, including the company’s Street View cars collecting personal data and Google...
Apr 2, 2013 | Mobile, Online advertising, Search engine marketing
Google has launched a mobile ad calculator, designed to help advertisers predict the return on investment for their smartphone and tablet campaigns. Despite the phenomenal growth of smartphone and tablet use, mobile ads have been a tough sell to advertisers, due to...
Apr 2, 2013 | E-commerce and E-retailing, Search engine marketing
Amazon UK has been relegated to fourth position in the cooking appliances sector, as Argos soars ahead, according to new data. The study, from Greenlight, also found that Appliances Online jumped four places to rank second and Tesco moved up a notch to take third...
Apr 2, 2013 | E-commerce and E-retailing, Search engine marketing
Shopping integrations in Google US results have dropped dramatically, coinciding with Google Shopping becoming a paid for service in the US since October, according to a new study. The research, from Searchmetrics, also found that video also dipped and YouTube videos...
Mar 27, 2013 | Search engine marketing
UK holiday searches in February totalled 1.2 million, down significantly on November’s 2.9 million, according to new research. The study, from Greenlight, comes as some tour operators in the UK are reporting an impromptu boom in holiday bookings to warmer destinations...
Mar 27, 2013 | Russia, Search engine marketing
Russian search giant Yandex has updated its Advertising Network with images added to its contextual ads in a bid to improve click through rates. Yandex said that integrating images into contextual ads increases their click-through rates and reduces cost-per-click...
Mar 26, 2013 | Search engine marketing
Google has made its Google Universal Analytics available to all its users, helping publishers monitor their mobile, desktop and app traffic in one tool. Watch this Google video below explaining how Universal Analytics works: Universal Analytics marks Google’s effort...
Mar 26, 2013 | Search engine marketing, Social media
LinkedIn has revamped its site search engine, filtering results by companies, people, groups, jobs alongside a new inbox search function. The ‘unified’ search tool has been tweaked to derive user intent from searchers, with autocomplete tools to show suggestions,...
