Mar 25, 2013 | France, Germany, Online advertising, Russia, Search engine marketing, UK
Russia has Europe’s largest internet audience, whilst Turkey counts the youngest users and the Netherlands has the highest market penetration, according to new data. The study, from comScore’s 2013 Europe Digital Future in Focus report, identifies the prevailing...
Mar 22, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile, Search engine marketing
73% of mobile searchers trigger additional actions and conversions. This data shows that the most popular action after conducting a mobile search is to continue researching (36%). However, 25% of the searches conducted resulted in a visit to a retailer’s...
Mar 22, 2013 | Mobile, Online advertising, Search engine marketing
Conducting mobile searches whilst in store is the most popular action taken by the sample group. The opportunity to conduct searches whilst shopping provides peopel with the opportunity to make more informed decisions. Restaurant searches were the only term that...
Mar 21, 2013 | Search engine marketing
Google has added a new filter to its image search that lets users quickly look for animated GIFs. GIF image files are a series of looping images that together look like a short video clip, commonly used in traditional banner ads and chat forums. Starting today, when a...
Mar 15, 2013 | E-commerce and E-retailing, Search engine marketing
eBay has courted controversy by claiming that paying for search ads has little effect on sales for large companies, according to its own research. View larger image The eBay study, presented at an economics conference held at Stanford University, found that most...
Mar 15, 2013 | Mobile, Search engine marketing
Over half (55%) of mobile searches that resulted in a conversion happened in less than an hour, according to new research from Nielsen and Google. View the embedded report below: The study found that although most mobile searches are occurring in the home (68%) or at...
Mar 14, 2013 | Regulation, Search engine marketing
Google has been forced to pay £4.6m to US authorities after it collected people’s personal information, including emails, passwords, web histories as it compiled data for its Street View mapping service. The company intercepted the information through home...
Mar 7, 2013 | E-commerce and E-retailing, Search engine marketing
With Mother’s Day fast approaching, how is digital media affecting the UK’s gift buying habits? Experian has used Hitwise data to pull together ten online facts for retailers and marketers. 1. 11% of all Mother’s Day UK searches include the word ‘when’. It’s Sunday 10...
Mar 4, 2013 | Search engine marketing
Go Compare has held on to its lead in Google advertising listings for car insurance despite Google’s share of search visibility for car insurance in Paid Media having increased on the previous quarter, and rival comparison sites having likewise grown their share of...
Mar 1, 2013 | Search engine marketing
Amazon dominates the paid search ads on Google UK, by far more visible in results pages than its closest rivals Ask and Booking.com, according to new research. The findings come from a study by search and social analytics software provider, Searchmetrics which has...
Mar 1, 2013 | Online advertising, Search engine marketing
Up to 40% of web users are unaware that the Google Ads above their search results are paid-for advertisements, according to new research. The findings, from usability consultancy Bunnyfoot, came from research while conducting an end-to-end customer experience research...
Feb 28, 2013 | E-commerce and E-retailing, Search engine marketing
Interflora has disappeared from the front page of Google’s natural search results, fuelling speculation that the florist has breached the search engine’s guidelines. As of today (28th February) the Interflora website is still not ranking on Google for key phrases...
Feb 28, 2013 | Facebook marketing, Online advertising, Online video, Regulation, Russia, Search engine marketing, Social media
This video takes a look at the EU’s laws on personal data protection and some of the online privacy guidelines and best practices in this field. The BEUC, The European Consumer Organisation in Brussels gives here an overview of the types of very personal digital data...
Feb 26, 2013 | Online advertising, Search engine marketing
With paid Google Shopping being rolled out in the UK and free Google Shopping listings being gradually phased out over the next few months Return on Digital offer a mini guide on how you can use this change to get ahead of your competition. Google Shopping is moving...
Feb 25, 2013 | CPG, Search engine marketing
The battle for the online customer was evident at London Fashion Week, as leading fashion retailers moved well past physical audiences to showcase their latest collections in a bid to grow their online footprint. New research indicates that ASOS and Debenhams are...
Feb 21, 2013 | Content marketing, Online video, Search engine marketing
Google has unveiled further details of its upcoming augmented reality eyewear, dubbed ‘Google Glass’, along with a competition allowing the public to test the device for the first time. The firm has uploaded a new YouTube video showing the specs in action, with an...
Feb 18, 2013 | Mobile, Online advertising, Online video, Search engine marketing, Social media
Brits spend more time online than any other European country, with one third of traffic now coming from smartphones or tablets, according to a new report from ComScore. The findings from part of comScore’s new 2013 UK Digital Future in Focus report, which looks at...
Feb 15, 2013 | Online advertising, Online video, Search engine marketing, Social media
This chart shows where brands are planning on spending their digital ad budgets. The majority of digital ad spend will be on display ads (41%). Surprisingly more investment will be made on search (19%) and video (14%) than social ads (10%) this year. View high quality...
Feb 14, 2013 | Mobile, Search engine marketing
A surge in tablet use will push Google’s US mobile revenue to $9.9bn this year, a massive leap from the $5.8bn generated in 2012, according to a new report. The study, from search ad technology provider Marin Software, forecasts that tablets will drive 20% of Google’s...
Feb 13, 2013 | Mobile, Online advertising, Search engine marketing
Google will start paying Apple up to $1 billion a year for the right to the be default search engine on iPhones, iPads and the iPod touch, according to a news report. Business Insider quotes Scott Devitt of Morgan estimating that Google could be paying Apple up to $1...
