Twitter beats forecasts but user growth slows
Twitter reported earnings for its third quarter on Thursday that beat analyst estimates on the top and bottom line, but it fell short of estimates on user growth.
TikTok partners Shopify for social commerce
TikTok has formed a global partnership with the e-commerce platform Shopify, as the popular video sharing app expands its social commerce ambitions.
Dracula’s castle parties, scary clowns and robot doors: Top 10 Halloween ads for a locked-down year
Parties and trick or treating may be on hiatus this Halloween due to Covid, but that hasn’t stopped brands coming up with inventive marketing campaigns. We look at the top 10 contact-free ads for Halloween 2020 from around the world.
Budgets bounce back: Global ad spend doubles since lowest point in March
Global ad spend grew 56.4% in the third quarter of 2020, making average spend nearly double its level at the lowest point of the pandemic in late March, according to new research.
Snapchat smashes revenue estimates as users and messages soar in lockdown
Snap has reported third-quarter results late Tuesday that beat revenue estimates and earnings, driven by a big jump in users and similarly large jump in the number of messages sent.
UK digital ad spend tumbled 5% in first half of 2020
UK digital advertising spend dropped 5% in the first half of 2020, due to the impact of the Covid-19 pandemic, with most of the damage in the second quarter, according to new data from IAB UK and PwC.
Case studies: ecommerce best practice
From a US omnichannel Super Bowl campaign to and Indonesian Instagram Live shopping event, we look at some of best-in-class ecommerce case studies from around the world.
The Instagram breakdown: which Influencers are dominating the app? [INFOGRAPHIC]
Being able to sell on social media is becoming more lucrative for businesses. This report investigates the gender split and pay gap for the most followed accounts on Instagram, looking at the top 100 influencers for each category.
Three-quarters of marketers increased spend on influencer marketing in past year
People are now seeking out influencers for news, and marketing budgets are growing accordingly. 73% of marketers in US, UK, and Germany put more resources to influencer marketing this year, engaging talent across a wider channel mix.
Influencer marketing ‘has motivated 51% of consumers to make a purchase ‘
More than half (51%) of consumers have purchased a product or service based on an influencer endorsement in the past two years, according to new research.
Three quarters of Instagram influencers hide their advertisement disclosure in their posts
More than three quarters of influencer adverts on Instagram have the disclosure hidden somewhere in the post, whether that be in the middle, at the end or in a comment, according to new research.
TikTok deal in doubt as Trump demands total US control
Donald Trump has warned he is prepared to cut off the Tiktok deal with Oracle and Walmart in the US, unless he is convinced that US companies will have “total control”.
Donald Trump approves proposed deal to save TikTok in the US
Donald Trump says he has given his “blessing” to a proposed deal that could prevent TikTok from being banned in the US, that will see the video-sharing app partnering with Oracle.
TikTok agrees Oracle partnership to avoid US ban
US tech firm Oracle has confirmed that TikTok’s owner has formally proposed it become a “trusted technology partner” to the video-sharing app.
TikTok to start paying top UK creators
TikTok has started directly paying its creators in the UK for the first time, as influencer marketing grows in popularity.
TikTok to capture 10% of UK social media traffic this year
Video sharing app TikTok is forecast to capture more than 10% of social network users for the first time this year and surpass 10 million users by next year, according to a new report.
Black Friday and Christmas on Facebook likely to be ‘most competitive ever’
Over Black Friday and Christmas ecommerce advertisers are likely to see record-high advertising costs and lower-than-ever average order values, according to new research.
Subway teams with MIQ and Skyrise Intelligence for cookieless mobile customer data insights
MiQ and Sunrise Intelligence have teamed up to launch a new mobile data tool for brands, with Subway the first client to sign up.
Facebook to ban new political ads for the week leading up to Election Day
Facebook has announced that it will not take on any new political ads in the seven days prior to the US election in November, but will still allow existing ads to continue to be promoted and targeted at different users.
Government paid influencers to promote Covid-19 track and trace
The UK Government has revealed that it paid social media influencers and reality TV stars to promote its NHS Test and Trace system.
