Snapchat has announced it will stop “promoting” the account of US president Donald Trump on the image messaging platform, as tensions between White House and social media platforms escalates.
Over a quarter of consumers (27%) have been influenced to purchase a product or service by YouTube influencers in the last six months, followed by 24% on Instagram and 15% on TikTok, according to new research.
Donald Trump has threatened to “strongly regulate” or close down social media companies after Twitter flagged two of his tweets to a fact-checking page.
Twitter has flagged a tweet from Donald Trump for the first time in its history, leading to the US President criticising the social media platform of “interfering in the 2020 presidential election”.
Facebook and Instagram have launched a new ecommerce platform, letting people set up a single online store to sell products, with no fee.
Fruit chew brand MAOAM has launched an online hub encouraging parents to embrace mischievous play at home with their kids.
Ikea’s newest social media campaign for the quarantine era helps families turn lockdown into adventures, turning the retailer’s furniture in makeshift tents and castles for playtime.
Facebook has bought GIPHY, a popular website for making and sharing animated images, or GIFs, and will integrate it with its rapidly growing Instagram photo-sharing app.
As the Covid-19 pandemic set in, Nike adapted its marketing to cater for a locked down audience at home. This case study looks at how the brand used its signature themes of determination, inspiration, and performance to engage consumers via a social media competition… with a superstar twist.
Adidas found a smart way to get WhatsApp working in its marketing, by creating a hotline to help amateur football teams replace missing players at the last minute. And to build excitement, they added the chance of some global superstar talent. A brilliant social media stunt that hacked the model of WhatsApp.
One in five social media influencers now claim the practice is their main source of income, while a quarter of influencers charge more than £250 for any collaboration, according to new research.
Twitter will let its employees work from home permanently following the COVID-19 pandemic, and won’t reopen until September 2020 with few exceptions.
Lord Alan Sugar has been found in breach of advertising guidelines, with the UK ad watchdog forcing him to remove a tweet promoting a teeth whitening product.
In the world’s biggest health crisis, here’s how brands stepped up. These donations were brilliantly relevant, timely, and really made a difference.
WhatsApp has become a key tool for organising social events and parties among friends – a prime audience for a beer maker. But how can brands engage with this very personal and private social channel? Becks found a smart way to get these users to come to them, by transforming friend’s WhatsApp group chat history into an epic comic souvenir of their night out.
Global influencer posts have declined significantly, in line with reduced marketing budgets due to the COVID-19 crisis, despite a social media boom, according to new research.
To boost engagement, the Indonesian ecommerce platform Tokopedia used Instagram Live alongside ads in Instagram Stories for the first time, which doubled sales for products featured in the campaign.
Facebook has enjoyed record global user numbers amid the COVID-19 pandemic, but warned that the increased engagement may not last in the long term.
WhatsApp says it has seen a drop of 70% in “highly forwarded” messages – the kind that may spread misinformation about the coronavirus, after placing sharing limits on the network.
The number of people that can be reached on Facebook via ads is now 2.02 billion, compared to 970 million on Instagram, 398 million on Snapchat and 386 million on twitter, according to new research.
