Jul 17, 2018 | Facebook marketing, Mobile, Online advertising, Online video, Social media, WhatsApp
Disproving sceptics predicting a doomsday scenario for Facebook has seen a 19% increase in ad spend on its core platform and Instagram quarter-over-quarter and a 48% increase year-over-year, according to new research.
Jun 1, 2018 | China, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, France, Germany, Latin America, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, UK, USA, Viral and buyrals, WhatsApp
There’s a “privacy paradox” surrounding data collection for profit, where data needs to be used to enrich people’s experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.
May 2, 2018 | Content marketing, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Social media, WhatsApp
Facebook unveiled a raft of new features during its annual F8 conference this week, including a dating service and its standalone VR device going on sale, but the conference was overshadowed by continuing controversies at the company.
Apr 25, 2018 | WhatsApp
WhatsApp is banning under-16s from using its platform in the European Union, as the Facebook-owned messaging service looks to comply with upcoming new data privacy rules.
Apr 19, 2018 | Facebook marketing, Regulation, Social media, WhatsApp
WhatsApp has got a new tool that lets users recover media that they had previously deleted, including pictures, GIFs, documents or voice messages, but only for Android users.
Apr 12, 2018 | Email marketing, Social media, WhatsApp
Are we on the verge of doing away with the fixed telephone line altogether? ReportLinker has compiled globe-spanning data to look into the matter showing the rise of chat apps, looking at a number of counties.
Mar 28, 2018 | Content marketing, Facebook marketing, Mobile, Online advertising, Online video, Russia, Social media, WhatsApp
Nearly half (47%) of the world online population will be will be tuning into the FIFA World Cup either online or on TV this summer, with Facebook and WhatsApp the best platforms for brands to reach them, according to new research.
Mar 15, 2018 | Regulation, Social media, WhatsApp
Facebook has been stopped from making use of UK citizens’ WhatsApp data for purposes beyond the chat app itself.
Mar 6, 2018 | China, Mobile, Social media, WhatsApp
WeChat has hit one billion monthly users for the first time, as the Chinese messaging app starts to rival WhatsApp.
Jan 8, 2018 | Facebook marketing, Social media, WhatsApp
Facebook is testing Instagram Stories on WhatsApp to take on social media rival Snapchat, according to a news report.
Dec 18, 2017 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, UK, Unilever - Research, tips and news for marketers, USA, WhatsApp
2017 was another big year for digital marketing, with the rise of Blockchain, voice search going mainstream and AI getting (scarily) smarter. This was the year that Facebook went VR, Android overtook Windows and a virtual cat craze nearly broke a cryptocurrency market. In this special report, we’ve identified 17 of the biggest trends of the year.
Oct 9, 2017 | Social media, WhatsApp
AOL is discontinuing its pioneering AOL Instant Messenger (AIM) chat platform after 20 years of service, usurped by chat apps such as WhatsApp and Snapchat.
Sep 6, 2017 | Mobile, Social media, WhatsApp
WhatsApp has launched a dedicated channel where companies can reach out to their customers, with airline KLM the first brand to sign up.
Aug 17, 2017 | E-commerce and E-retailing, Mobile, Social media, WhatsApp
WhatsApp is set to launch direct payments on its messaging app, as the Facebook-owned messaging app becomes the latest service to let users transfer money to one another with a text.
Jul 31, 2017 | Social media, WhatsApp
Facebook is the most popular social network in Ghana, Kenya, Morocco and Nigeria, with WhatsApp growing fast, according to new research. The study, from Global Web Index, looks at the social media activities of digital consumers in these African markets and, in...
Jul 18, 2017 | E-commerce and E-retailing, Mobile, Social media, WhatsApp
Amazon is reportedly developing an encrypted messaging app called Anytime, designed as a direct competitor to WhatsApp, Facebook Messenger and other popular messaging apps. According to a report in AFTV News, the encrypted service could integrate SMS, video and voice...
May 19, 2017 | Regulation, WhatsApp
The European Union’s competition watchdog has fined Facebook 110 million euros (£94.5m) for providing misleading information over its buyout of mobile messaging service WhatsApp. The European Commission said when Facebook informed the Commission of the 2014 buyout it...
May 17, 2017 | Mobile, Social media, WhatsApp
The app sector is like a “clogged pipe”, where social and communication apps dominate most people’s time, while other sectors will be left to “fight over the scraps”, according to a new report. The study, from measurement firm Verto Analytics, indicates that the...
Mar 20, 2017 | WhatsApp
Online CRM firm iAdvize is integrating with WhatsApp, letting brands communicate directly with their customers and prospects via WhatsApp. The integration of WhatsApp within iAdvize enables online shoppers to contact a brand’s customer service team directly in the...
Feb 23, 2017 | Mobile, Social media, WhatsApp
WhatsApp is adding a new feature that lets users tag messages ‘at this moment’ which vanish once opened, or after 24 hours. The feature was beta tested with users in November last year and will become available on iOS, Android and Windows platforms starting February...
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