Pinterest debuts mobile ad tools
Pinterest has launched Mobile ad tools, a new feature that gives advertisers the ability to create and manage their Pinterest campaigns on a mobile device
TikTok owner working on own-brand smartphone
ByteDance, the Chinese company behind popular video-sharing app TikTok is branching out into making smartphones.
Twitter surge continues: revenues and user numbers increase
Twitter has reported better than expected quarterly revenues and user numbers as it saw a large drop in “spammy or malicious behaviour”.
Facebook extends search ad test to more brands
Facebook has opened up its ‘search ad’ test to more advertisers, after an initial test phase last year.
The social CTO: C-suite tech buyers’ psychological motivations and true social media behaviour
Chief Technology Officers and Chief Information Officers are much bigger users of social media than their other top level counterparts within companies, according to new research.
Influencer marketing ruling: Sanofi fail shows limits of ‘celebrity’ sponsorships
Earlier this month, an Instagram influencer was penalised by the Advertising Standards Authority for promoting sleeping tablets to her 37,000 followers.
The new political battleground? Boris Johnson’s team tests hundreds of Facebook campaign ads
The new UK Prime Minister Boris Johnson has appeared in hundreds of almost identical Facebook and Instagram ads featuring tiny variations, as his campaign team look to find the most effective message ahead of a possible general election.
Cinema overtakes digital for ad growth: Internet forecast to grow at slowest rate since 2001 dotcom bust
Internet advertising is forecast to grow by 10% globally next year, marking the lowest level since 2001, meaning the sector would be outpaced by cinema, according to new research.
Apollo 11 anniversary: Which Astronauts are winning the social media race?
As the world marks the Apollo 11’s 50th anniversary of landing on the moon, new data looks at which astronauts are most talked about on social media today.
The biggest stars on Instagram: Kyle Jenner’s followers now ‘twice as big as UK population’
The world’s biggest Instagram stars are now racking up huge follower counts, with Lionel Messi getting double the population of Italy alone. New research looks at how follower count compares to the world’s most populated countries.
Cannes Lions case studies: 7 winners to inspire creative marketing success
From Burger King trolling McDonalds with its ‘detour’ app to Nike taking political risks with ‘Dream Crazy’, the Cannes Lions awards celebrates the best and most daring creative work from the marketing industry. This year’s winners leveraged some of the most powerful components of best-in-class advertising. We’ve compiled our favourite campaigns to examine what worked… and what we learn from them.
Influencer marketing trends: Higher spend, deeper engagement and stronger ROI
Influencer marketing spending is on the rise with the average campaign spend nearly 3 times higher than in 2017, according to new research.
Voice search trends: 17% shop using Echo or Google Home
Just 17% of online shoppers make frequent purchases via voice while 63% are compelled to click from social media.
SEOmonitor launches free keyword insights tool
A new SEO research tool has been launched, allowing digital marketers to gain in-depth keyword insights for free.
Live and Breathe teams up with The Virtual Influencer Agency
Shopper marketing firm Live & Breathe is partnering with The Virtual Influencer Agency (VIA), taking on Dudley Nevill-Spencer as its new strategy & innovation director in the process.
Shopify ties with Snapchat to integrate ecommerce ads
Ecommerce platform Shopify has struck a partnership with Snapchat which will allow merchants to create and manage Snapchat Ads directly from the Shopify platform.
Is influencer marketing overestimated? Only 1 in 10 people buy based on social recommendations
Despite the recent hype surrounding influencers, only 22% of retailers use influencers to engage customers and only 10% of consumers have bought a product based on an influencer recommendation, according to new research.
Twitter comeback continues with stronger user growth
Twitter has posted positive earnings results on the back of its renewed focus on its data business, appealing to marketers.
Pinterest and Instagram beat Facebook for mobile clothes shopping sales
Pinterest and Instagram generate bigger average order values (AOV) via mobile devices for large online fashion retailers than Facebook, even though they may generate less traffic and have lower conversion rates, according to new research.
Pinterest valued at $12.7 bn in IPO
Social scrapbooking site Pinterest has launched an initial public offering set the online scrapbook company’s valuation at $12.7bn.
