Pinterest expands Promoted Pins to France
Pinterest is launching ‘Promoted Pins’ ads in France as the first non-English speaking country to offer Pinterest’s advertising program.
LinkedIn revamps ad tools with forecasting and live previews
LinkedIn has conducted a complete overhaul of Campaign Manager designed to make it easier to create campaigns and measure their impact.
US elections: Twitter shuts down 10,000 bot accounts ‘discouraging voting’
Twitter has deleted more than 10,000 bot accounts that it says tried to discourage Americans from voting in the midterm elections, often targeting people likely to vote for a Democrat candidate.
Facebook sorry for “white supremacists” user ad category
Facebook has apologised for allowing people to place advertisements on its platform that target “white supremacists” as an audience.
Twitter to ditch ‘likes’ to boost quality of online debate
Twitter is planning to remove the ability to “like” tweets in an attempt to improve the quality of debate on the social network.
Twitter profits beat expectations again (even as users fall)
Twitter has seen its profits and revenues rise as advertisers welcome efforts by the social network to cull spam accounts.
Social media purchases ‘to increase by 66% this Black Friday’
42% of internet users are now predominantly using social networks to research brands, products and services (39% growth since 2015), leaving search engines 10 percentage points behind, according to new research looking into potential Black Friday and Cyber Monday sales this year.
Instagram overtakes Snapchat use among US teens (and marketers are following)
Instagram has overtaken Snapchat as the most used social media app among US teens, with its appeal to marketers also growing, according to new research.
Video trends: Pre-teens driving huge surge in on-demand viewing
There has been a massive surge in on-demand viewing in the UK, driven by 8-12 years olds, according to new research.
Instagram ad spend growing 3 times faster than Facebook- report
Brands’ spend on Instagram ads increased 94% year-on-year (YoY), faster than spend on core Facebook ads (37% YoY) in the third quarter of 2018 according to new research.
Facebook hires Nick Clegg to lead news team
Facebook has hired former deputy prime minister Sir Nick Clegg as the head of its global affairs and communications team, as the company looks to recover from its Cambridge Analytica data scandal earlier this year.
Facebook sued for ‘exaggerating video viewing times’ by up to 900%
Facebook has been accused of hiding a flaw in its video-advertising metrics that overestimated viewer engagement for to entice advertisers on its platform.
US social media trends: YouTube and Instagram gaining ground on Facebook
Most people in the US use YouTube and Instagram more in 2018 than 2017, outperforming other channels such as Facebook, while women tend to use social media more frequently than men, according to a new survey.
Pinterest makes pins more shoppable with real-time pricing and upselling
Social scrapbook platform Pinterest is announcing a raft of changes to make it easier for people to shop on its website and mobile app, including real-time pricing and recommendations.
Yahoo takes on Slack with group chat app Yahoo Together
Yahoo has launched a new messaging app, called Yahoo Together, just a few months after closing its legacy IM platform.
Tumblr AR art exhibition tackles mental health perceptions
Social media platform Tumblr has launched of ‘Seen’, a unique art exhibition exploring the hidden depths, complexities and perceptions of mental health.
Google+ RIP: Social network to close after users’ data left exposed
Google is closing its flagship social network Google+ after data from up to 500,000 users was left exposed by a bug.
Great British Bake Off: Which brands are winning on social media?
Social media marketing company Socialbakers has been looking into the brands interacting with this year’s Great British Bake Off on social media. Besides its sponsors Dr Oetker, the main players are supermarket and food brands, though wellness brands also feature regularly.
MERó creates ‘Instagramable’ packaging design
Manchester design studio MERó (worksbymero.com) has created bespoke branding and a new packaging design for Beauty Bay’s exciting collaboration with popular beauty, fashion and lifestyle vlogger Jordan Lipscombe.
Facebook expands into hardware with ‘Portal’ video chat screens
Facebook is launching two video call devices that use is Messenger platform and Alexa’s smart assistant, but the AI zooming feature is sparking privacy concerns.
