Social and Influencer Lions Winner: Nike takes top prize with ‘Nothing Beats a Londoner’
The Cannes Lions award for best of influencer marketing went to a UK-focused Nike campaign that inspired confidence in the capital’s youth.
Instagram launches long-form video hub IGTV
Instagram has unveiled its long-form video hub under the name IGTV, offering a YouTube-like experience for vertical videos suited for mobile viewing.
Cannes Lions 2018: Highlights from day 2
Day two of the Cannes Lions Festival featured talks from Samsung, Publicis and YouTube. Watch highlights of key moments below.
Teads debuts augmented reality video ads at Cannes
Video advertising marketplace Teads has showcased the first public demo of its new inRead AR ad format.
Cannes Lions 2018: Video highlights from day one
As the Cannes Lions festival kicks off on the French Riveria, this video highlights package looks back at day one of the event, including talks from Adobe and Burberry.
Integrating search and social ‘biggest challenge for digital advertisers’ for 2018
Integrating search and social channels has emerged as the biggest challenge for advertisers globally in 2018.
Hootsuite ‘Boost’ helps organisations extend reach of organic social content
Hootsuite has launched Boost a new feature allowing customers to easily identify and promote top performing Facebook content to reach new audiences.
World Cup players ‘twice as valuable than clubs on social media’
The Premier League’s most prolific online ‘stars’ are set to further increase their social media value against that of their clubs by appearing at the World Cup in Russia.
Social media now captures more time than live TV
Globally, internet users are spending around 20 minutes more per day on social media compared to linear TV, according to new research.
England Fans in North West ‘plan to use social media most during World Cup’
England fans from the north-west are planning to spend a massive 1,840 hours – the most for any area in the country – communicating and posting photos via social media during the World Cup, according to new research. Fans of Manchester City, Manchester United,...Snapchat AR ads go programmatic
Snapchat has launched a new tool for advertisers called ‘reach and frequency’, letting them buy most of the platform’s ad formats programmatically, including its popular augmented reality (AR) lenses.
Two thirds of Brits staying at home to watch World Cup
Only one fifth of UK internet users will be tuning into all scheduled England matches in the 2018 FIFA World Cup.
90min creates localised user-generated World Cup sites with big brand sponsors
Football community 90min is partnering with some of the world’s largest brands, including Budweiser, Rightguard, Hyundai and Samsung to deliver behind the scenes content to World Cup fans, created by real fans.
Instagram planning long-form videos?
Instagram is reportedly considering dropping video length constraints, that would let users post clips longer than one hour.
World Cup 2018: Analytics reveals most anticipated matches
With the World Cup in Russia is set to kick off next week, new analytics reveals that Spain vs. Portugal and Sweden vs. Germany are the most anticipated matches worldwide, as the marketing battle for consumer attention begins.
KitchenAid gets closer to its customers via social media
A strategic plan to connect more closely with customers using social media has resulted in an 85% growth in engagement across Facebook, Twitter and Instagram for KitchenAid, the leading countertop appliance brand, since it implemented CX Social, a dedicated social media management platform from Clarabridge.
Data scandal: Trust in Facebook drops by half
Facebook users’ faith in the social media site has fallen dramatically in the last twelve months with more than half (52%) of Brits saying they now trust the company less than this time last year, according to research by Virtual Private Network (VPN) comparison service Top10VPN.com.
Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’
There’s a “privacy paradox” surrounding data collection for profit, where data needs to be used to enrich people’s experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.
Pinterest Promoted Video ads go widescreen
Pinterest has launched a new video format that its testing with advertisers, called ‘Promoted Video at max width’.
Reddit overtakes Facebook as third most popular site in US
Social forum site Reddit has overtaken Facebook to become the third most visited platform in the US, according to rankings on Alexa, the Amazon-owned Web traffic analysing platform.
