Jul 13, 2015 | Content marketing, Mobile, Social media
The marriage of mobile technology and social media has shifted the editorial control of news, research has found, effectively allowing consumers to seize the newsroom. The study of 7,500 media consumers found news is being dispersed in a more personal fashion via...
Jul 9, 2015 | Social media
Online community Voat is back online after a massive number of Reddit user switched to the site following uproar over a key staff member’s dismissal. The site, which hosts a number of discussion forums from politics to cats, crashed over the weekend. Voat surged from...
Jul 7, 2015 | Digital marketing skills, Facebook marketing, Social media
A former employee at Facebook has lifted the cover of the social network’s mysterious ‘Little Red Book’ that it gives to staff. Ben Barry, a former designer at Facebook, has published a series of scans from the company’s “little red book”, which he created during his...
Jul 6, 2015 | Content marketing, Social media
Iconic music magazine NME is to be given away free, with a new focus on an ad funded model and more engagement with users on new social platforms. The move comes after circulation for the 63 year-old title slumped to below 15,000 paid copies. Owners Time Inc UK said...
Jul 3, 2015 | Facebook marketing, Mobile, Online advertising, Online video, Social media
Facebook is to share ad revenue with selected videos creators that post on its new ‘suggested videos’ scheme, in a step toward luring more premium content away from sites like Google’s YouTube. Facebook will offer contributors 55% of the revenue from ads that appear...
Jul 2, 2015 | E-commerce and E-retailing, Social media, Twitter marketing
Earlier in 2015, Dominos took an innovative approach to pizza orders, catering for the Snapchat and Yo! Generation with emoji based ordering system. The Twitter-based campaign was so successful it won this year’s Cannes Titanium Grand Prix for most breakthrough idea...
Jun 30, 2015 | Facebook marketing, Mobile, Social media, South Africa
Facebook is opening an office in an affluent suburb of Johannesburg next month, as the social network looks to reach more users on the continent. North America has a population of about 500 million, and two-fifths of them are on Facebook. The sales office will be...
Jun 24, 2015 | Social media
With Wimbledon just around the corner, this year’s tennis tournament is set to be the biggest yet on social media, dominating the 2015 Grand Slam calendar so far in the social space. New research looks at more than 5m social mentions across blogs, Facebook, Google+,...
Jun 24, 2015 | Social media, Twitter marketing
Sky Arts has created a show recommendation service using Twitter, designed to direct viewers to new shows and highlight the relaunch of the channel this month. The Sky Arts Jukebox invites viewers to explore their own ‘Arts Story’ through the full range of programmes...
Jun 22, 2015 | Mobile, Social media
Ad free social network Ello is finally opening up to the public, swapping its invite-only membership for a public iPhone app. The startup got attention with its “anti-Facebook” policy of promising to never use advertising or to sell customer data to third...
Jun 19, 2015 | E-commerce and E-retailing, Online video, Regulation, Social media
Businesses are paying people to write positive online reviews and endorsements, with £23bn a year of UK consumer spending influenced by online reviews, according to a new report. Online Reviews and Endorsements Report on the CMA’s Call for Information The report,...
Jun 18, 2015 | Online advertising, Social media
A new tool that lets brands and agencies identify, track and analyze logos contained in billions of social media posts across platforms has gone live, with O2 among the first brands to sign up. The Crimson Hexagon ForSight social analytics platform is designed to give...
Jun 17, 2015 | Content marketing, Mobile, Social media
Digital-focussed media companies like The Huffington Post and BuzzFeed are threatening the dominance of traditional online news organisations like the BBC and CNN, a new report has found. The study, from the Reuters Institute Digital News Report 2015 indicates that...
Jun 17, 2015 | Facebook marketing, Mobile, Social media
Facebook has launched a new app that will make it easier for users to privately share photos, dubbed ‘Moments’. Moments from Facebook on Vimeo. The Moments app will group photos on phones together based on when they were taken and, with the help of facial recognition,...
Jun 12, 2015 | Social media, Twitter marketing
Twitter CEO Dick Costolo is stepping down from his role, as the company striggling with stalling growth and the rise of competitors such as Instagram and WeChat. Dick Costolo to step down as CEO, will remain on Board, and Jack Dorsey appointed Interim CEO, effective...
Jun 12, 2015 | Mobile, Search engine marketing, Social media, UK
The UK is one of the most connected countries in the world, with 71% of Brits owning a smartphone compared to the European average of 61%, according to a major new study from Google. The findings, part of Google’s Consumer Barometer 2015, indicates that the average UK...
Jun 12, 2015 | Regulation, Social media, Twitter marketing
Twitter is letting users to create a public list of abusive accounts they have blocked. Users are now able to export their own blocklists, or import other people’s – making it easier to expose users who are potentially offensive, aggressive, or just downright...
Jun 9, 2015 | Content marketing, Social media
Facebook revealed its ‘Instant Articles’ app function to much fanfare in May, offering fast loading feature-rich articles to mobile users. But three weeks on, a lack of articles has led to speculation that the social network could be experiencing problems with its...
Jun 5, 2015 | Facebook marketing, Mobile, Social media
Facebook on Thursday released a ‘Lite’ version of its application that was tailored for people using Android smartphones in places where wireless data bandwidth is scarce. Facebook Lite was built to use less data and work well despite potentially...
Jun 4, 2015 | China, E-commerce and E-retailing, Facebook marketing, India, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media
Asia makes up 51% of the webs users, with Europe and US claiming 19 and 10% respectively, according to this year’s global internet trends report from Mary Meeker. 2015 Internet Trends Report from Kleiner Perkins Caufield & Byers Mary Meeker’s ‘Internet...
