Jun 4, 2015 | Social media
Foursquare users can now tap an in-application button to order up an Uber ride, through a partnership with a deep-linking tech company called Button. The option is built on Button’s DeepLink Commerce platform and summons up the Uber button after a user indicates...
Jun 3, 2015 | Facebook marketing, Online advertising, Social media
Facebook is opening its second AI lab, this time in paris, as the social network looks to find smarter ways of sifting through the food of consumer data it generates for advertisers. The new artificial intelligence lab planned for Paris comes after building a...
Jun 2, 2015 | Mobile, Online advertising, Social media
UK advertisers are increasingly planning their video strategies holistically, with 84% of all UK campaigns in Q1 2015 conducted across more than one device, according to new research. The study, from ad tech firm Videology (videologygroup.com) indicates that the total...
Jun 1, 2015 | Mobile, Search engine marketing, Social media
Google’s annual I/O conference attracted 10,000 attendees with 2 million others watching on livestream television. As the web giant grows ever-more influential, we look back at some of the highlights from this year’s event, including Android M, Google Now on tap,...
Jun 1, 2015 | Regulation, Social media
Social media is great for sending personalised messaged to customers- but what happens when brands get too personal? Nando’s recently attracted criticism after a its tweets to a female customer crossed the line from friendly to creepy. Is nandos moving me or am I...
Jun 1, 2015 | Content marketing, Mobile, Social media
People have adapted to the 24/7, immersive media environment by developing editorial controls and filters, with 56 per cent of people saying they don’t feel bombarded by content or messaging, according to a new survey. New research has found social media and mobile...
May 29, 2015 | CPG, France, Social media, Twitter marketing
Cleaning brand Spontex has launched a new Twitter campaign to promote its new broom, with an innovative ‘hidden message within a ‘spotless’ blank tweet. To promote the new Full Action System broom in France, the homecare brandlaunched French Twitter account...
May 28, 2015 | CPG, Online advertising, Online video, Regulation, Social media
The Advertising Standards Authority (ASA) has banned a YouTube video featuring a well-known vlogger because it didn’t clearly explain it was sponsored by P&G’s Max Factor brand. The video from Ruth Crilly features the model using a number of Max Factor products...
May 27, 2015 | Social media
Twitter is in ongoing talks to buy news aggregation app Flipboard, as the social network looks to boost its real time news features to rival Facebook, according to a new report. ReCode reports that the acquisition might happen in an all-stock deal that values...
May 27, 2015 | Social media
While many predicted this month’s UK general election would be finally see the influence of newspapers and TV coverage superseded by social media, the shock results showed that old media still holds a bigger sway over much of the population, according to new research....
May 27, 2015 | Marketing through gaming, Online advertising, Online video, Social media, Twitter marketing
Sky 1 is using Vine to create micro games, designed to engage viewers of new hospital drama Critical. Are you ready for tonight's #Critical ? Test your precision by dropping Justin's headphones round his neck It’s the first time a broadcaster in the UK...
May 22, 2015 | Social media
If this weekend’s Eurovision Song Contest was decided on social media, Saturday’s winner would be Albania, with a quarter of overall Eurovision mentions coming from the UK, according to new research. UPDATE: Adobe has just revised its top 10 predictions for the...
May 22, 2015 | Online advertising, Social media, Twitter marketing
Twitter is expanding its advertising offering, letting users decide to pay for their adverts based on whether or not they achieve their objectives, rather than simply paying per view. The new ad scheme, called objective-based campaigns,lets advertisers pay only for...
May 20, 2015 | India, Mobile, Regulation, Social media
Facebook is under increasing pressure to withdraw its Internet.org project, following claims that the free mobile web service is a threat to net neutrality. A group of more than 67 associations for civic and digital liberties, signed an “Open Letter to Mark Zuckerberg...
May 19, 2015 | Digital marketing skills, Social media
Facebook may be the most popular social network in the world, but CEOs of big companies are taking to Twitter to write their views, according to a new report. The survey, conducted by PR firm Weber Shandwick, indicates CEOs from the world’s 50 most lucrative companies...
May 18, 2015 | Mobile, Online video, Social media, Twitter marketing, WhatsApp
Despite the rise of mobile apps such an Instagram, WhatsApp and SnapChat, US and UK teens have picked YouTube as the coolest social network, according to a new survey. GlobalWebIndex Social Q1 2015 – Summary Report from GlobalWebIndex The study, from...
May 15, 2015 | China, Mobile, Online advertising, Online video, Social media
A Chinese fashion brand Me&City is using Tencent Street View to show off its latest clothing lines, as part of a new social media campaign using the hashtag #FashionStreetView. See why it’s our video viral of the week below… Every Fashion Week, labels...
May 13, 2015 | Content marketing, Facebook marketing, Social media
Facebook has launched “Instant Articles”, a program that hosts publishers’ content in its app’s News Feed so users don’t have to click out and wait for websites to load. Introducing Instant Articles, a new tool for publishers to create fast, interactive articles on...
May 12, 2015 | Marketing through gaming, Mobile, Online advertising, Online video, Social media
Consumer attention spans are evolving as 86% of Brits multi-screen, meaning that brands need to adjust their ad experiences, according to new research. The study, from Microsoft, indicates that consumers’ attention spans are evolving in response to the rise of...
May 11, 2015 | Social media
Nearly half of small businesses do not actively use social media, and 25 percent claim that they are unlikely to use social media in the future, according to a survey conducted by research firm Clutch. However, many companies that are active on social media are...
