Oct 24, 2014 | Mobile, Social media, Twitter marketing
Twitter has launched a new mobile development kit, Fabric, letting developers create cross-platform apps for iOS and Android. Watch this video from Bloomberg discussing the deal here: The social network hopes will get its technology embedded in a new generation of...
Oct 24, 2014 | Social media
After securing 1 million users within a month (with 3 million waiting to join) Ello has won multi-million dollar backing on its promise to provide an ad-free privacy friendly alternative to Facebook. Ello, which launched in August, has also become a Public Benefit...
Oct 22, 2014 | Facebook marketing, Social media
Google’s dominance of the online video ad sector is under threat, with new research showing that the number of videos directly upload to Facebook could soon surpass videos linked from YouTube. The study, from Socialbakers, looked at more than 180,000 Facebook...
Oct 22, 2014 | Facebook marketing, Online advertising, Online video, Social media
Facebook has reportedly passed YouTube for monthly video views on desktop for the first time, delivered nearly a billion more than YouTube August, as the social networks ‘autoplaying’ video format looks to be paying off. The claim was made during this video interview...
Oct 21, 2014 | Mobile, Social media, Unilever - Research, tips and news for marketers
To coincide with its annual self esteem weekend, Dove has launched a new Snapchat initiative as the Unilever beauty brand looks to expand on upcoming digital platforms. During the self esteem weekend, Dove encouraged fans to send themed Snap pictures to the site and...
Oct 17, 2014 | Social media, Twitter marketing
Ryanair is providing real-time information on every flight via a new Twitter account. The low cost airline will keep passengers up to date with all of its 1,600 daily flights, having created a Twitter feed to provide instant updates. The @RyanairFlights account can be...
Oct 17, 2014 | Mobile, Social media
Reddit has bought Alien Blue, a popular iPhone app that many iOS users use to browse the social news site on their mobile devices. The app will get a new icon, and while Reddit focuses on merging the iPhone and iPad versions of the app into a single universal app,...
Oct 16, 2014 | Social media, UK
More than one in three teenagers have gone on to meet someone they first encountered online, according to a new survey by Radio One’s Newsbeat program. View this video showing the poll findings here: The survey of more than 1,000 British teenagers aged between 15 and...
Oct 16, 2014 | Social media
A new social network called Niume has gone live, created for people frustrated with the limitations Facebook and Twitter by offering an instant audience for users content and solves the issue of noisy feeds. Users post in themed communities known as ‘circles’ and...
Oct 15, 2014 | E-commerce and E-retailing, France, Social media, Twitter marketing
Twitter has inked a deal with Groupe BPCE allowing its users in the country to send money to each other – irrespective of their bank – via a tweet. It is the first time Twitter has agreed such a deal with a bank. The service functions via S-money, an electronic money...
Oct 15, 2014 | Content marketing, CPG, Online advertising, Online video, Social media, Unilever - Research, tips and news for marketers
Dove has launched a new social media campaign to inspire people to put healthy living above appearance in a bid to tackle low body confidence, as the Unilever beauty brand continues its shift to digital platforms. Watch Dove’s latest promo, which ties in with...
Oct 14, 2014 | Regulation, Social media, Twitter marketing
Twitter has filed a lawsuit to the U.S. government for its right to disclose more detailed information on government surveillance of its users. Today we're taking legal action to provide more #transparency to our users about requests from the US government....
Oct 14, 2014 | Mobile, Online advertising, Social media
As technology become ever more integrated into modern society, a new breed of fast-moving, tech-savvy and digitally-immersed shoppers has emerged- dubbed the ‘Always- On’ consumer. But how can brands keep pace with their world of touch screens and swiped decisions? In...
Oct 10, 2014 | Social media
With the final party conference season before the UK elections coming to a close, how did the Conservatives, Labour and the Liberal Democrats compare on social media? New data shows that being the most talked about party on Twitter is not always a good thing… The...
Oct 9, 2014 | Facebook marketing, Social media
Facebook has launched a new tool that lets advertisers target people within a set radius of their business. View a video showing Facebook’s Hyper Local Advertising in action here: The feature, called Hyper-Local Advertising, lets ads appear on peoples’s phone or web...
Oct 8, 2014 | Content marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
Mobile video accounts for 20% of digital ad spend in the UK and 53% of social media spend, while native ads now make up 20% of digital display ads, according to new research. The latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC. found...
Oct 8, 2014 | Facebook marketing, Mobile, Social media, WhatsApp
Many eyebrows were raised when Facebook bought WhatsApp for $19bn back in February. But closing the deal this week has seen the chat app’s value rise even further to $22bn. Facebook completed its purchase mobile messaging service WhatsApp for up to $22 billion...
Oct 7, 2014 | Content marketing, CPG, Social media
BuzzFeed has added a “Love it? Buy it!” button next to a vintage hairstyle post from L’Oreal USA letting readers buy the cosmetics being featured, as the publisher looks to expand its ad options to capaitalise on its soaring popularity. The post “11...
Oct 7, 2014 | Facebook marketing, Regulation, Social media
Facebook has stepped up its battle against spammers who promise to deliver “likes” to its members, and warned users on using such scams. The social network said that to date, it has obtained legal judgments of nearly $2 billion against fraudulent...
Oct 6, 2014 | Mobile, Social media
Yahoo is reportedly close to investing $10bn in popular photo sharing app Snapchat, as the embattled internet giant continues its focus on mobile services to compete with the likes of Google and Facebook. Watch this video from Bloomberg discussing the potential deal:...
