YouTube shopping ads expand to mobile app
Google is expanding its network of shopping ads to the YouTube mobile app as it looks to take on Amazon in the growing ecommerce ad sector.
ALL CAPS: Facebook rebrands logo for WhatsApp and Instagram (to avoid confusion)
Facebook is rebranding its logo for its products and services in an attempt to distinguish the company from its familiar app and website.
Craft Gin Club hires Phillip F***ing Schofield for Christmas campaign
TV presenter Phillip Schofield has partnered with one gin subscription service, Craft Gin Club for a series of online video ads in the run-up to Christmas, as well as writing his own tongue in cheek column for the brand’s monthly magazine, Ginned!
Airbnb bans ‘party houses’ after Halloween shootings
Home rental platform plans AirBnB is banning “party houses” after five people were killed at a Halloween party in San Francisco.
Rugby World Cup 2019: Who was the real winner?
The UK was the most engaged nation but South Africa was the most read about team at this year’s Rugby World Cup, according to new research.
Facebook fights off criticism to beat profit expectations
Facebook saw its stock rise by more than three per cent after beating expectations in the third quarter as it continues to fight its constant criticism from governments and the public.
“It must be earned, not bought”: Twitter to ban all paid political ads
Twitter has taken the controversial step to ban political advertising from its platform, just weeks before the UK holds a general election.
Facebook agrees to pay £500k fine over political data scandal
Facebook has agreed to pay a £500,000 fine imposed by the UK’s data protection watchdog for its role in the Cambridge Analytica data scandal.
UK adspend forecast to grow 5% following search boost
UK advertising spend will grow by 5% in 2019 to reach £24.74bn, according to the latest Advertising Association/Warc Expenditure Report.
Facebook partners publishers for separate ‘News’ tab
Facebook plans to roll out its News tab across US markets as it looks to retain users on its ever-growing platform.
Zuckerberg vs Congress: Facebook CEO grilled on fake news and Libra currency
US lawmakers have criticised Facebook boss Mark Zuckerberg about the firm’s policy not to fact check political ads in the upcoming 2020 US election.
Nearly half of holidaymakers spend longer researching a holiday than the duration of the trip itself
There is a big opportunity for marketers to reach holiday markers during their online research stage, with many shoppers using social media influencers to reach a decision, according to a new study.
Twitter fail: Innocent Drinks warns fans not to drink conkers after recipe joke backfires
Innocent Drinks has been forced to tweet a series of warning messages after it sent out a joke message about Conker smoothies- a concoction that could kill people if consumed.
Facebook targets Russia and Iran in further efforts to reduce election manipulation
In a fresh push to boost the integrity of the platform, Facebook has shut down Iranian and Russian accounts running election misinformation networks. The change will affect both Facebook and Instagram, as the social media giant prepares for the lucrative US election campaign. Facebook is also increasing transparency of who advertises and what their messages are by changing how its ad library works. Democracy campaigners hope these changes in the US part of the platform will soon be echoed across Europe.
Rugby World Cup social media engagement grows 261% since start of tournament
The Rugby World Cup quarter-final is taking place this weekend in Japan and the 2019 tournament has been breaking TV viewing rating, while its social media growth is making it increasingly valuable to advertisers, according to new research.
UK consumers ‘more likely to ditch Facebook services than Huawei products’
Nearly a third of Brits (32%) are considering ditching Facebook over privacy concerns, compared to just 11% have similar issues with Huawei, according to new research.
IPA Bellwether: UK companies cut marketing budgets for first time in seven years
UK marketers have recorded a reduction to marketing budgets for the third quarter of 2019 as economic and political uncertainty around Brexit drains confidence, according to new data.
UK digital ad spend rises £7.3bn
Total UK digital ad spend was up 13% year on year in the first six months of 2019, according to IAB UK’s half year Adspend update
More payments giants quit Facebook’s Libra digital currency project
Mastercard, Visa, eBay and payments firm Stripe have pulled out of Facebook’s embattled cryptocurrency project, Libra, following a similar move from PayPal last week.
PayPal drop out of Facebook cryptocurrency plan Libra
PayPal has pulled out of Libra, the Facebook-led effort to build a global digital currency, while other members are also considering leaving the scheme, according to reports.
