Jun 9, 2014 | Social media, Twitter marketing, USA
This past TV season saw many US programs launch beyond the screens we web users watched (and tweeted about them) on social media. This study from Nielsen looks at the top Twitter moments form the past years TV season in the US. TV moments became thousands of messages...
Jun 9, 2014 | Mobile, Online advertising, Online video, Social media
The World Cup is the biggest sporting event in the world, searched for more than the Olympics, the Superbowl and the Tour de France combined, according to new research from Google which looks at how marketers can engage the new mobile savvy generation of fans. Key...
Jun 6, 2014 | Email marketing, Social media
Myspace is trying to win back some of the 300 million users it once boasted… by reminding them of their Myspace days with some cringe-worthy old selfies from the last decade. The novel new marketing strategy is an attempt to reverse steady membership decline and...
Jun 6, 2014 | Social media
LinkedIn has redesigned its profile pages with a new image-centric layout, but is initially only rolling out the new features to premium customers. The new design was launched with LinkedIn’s new $10 per month premium membership tier — dubbed ‘Spotlight’ — a...
Jun 6, 2014 | Content marketing, Social media, Twitter marketing
Twitter has bought another ad technology firm- Namo Media, as the newly listed social network looks to boost its appeal to advertisers. Namo Media is a specialist in “native ad” content that integrates with the site where the ads are being viewed. It offers adaptive...
Jun 5, 2014 | Australia and New Zealand, Mobile, Online advertising, Online video, Search engine marketing, Social media, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. The myths of social sharing: Facebook and Twitter ‘are not the biggest sharing platforms’ Most social sharing happens via ‘copy and pasted’ links shared over iPhones and iPads- not via...
Jun 5, 2014 | Marketing through gaming, Social media, Twitter marketing
In one fell swoop, Microsoft has become Twitter’s biggest interactive TV partner. Xbox One is adding a raft of new apps including Twitter and Vine, as Microsoft gets serious about social TV integration on its next generation console. Watch this video explaining...
Jun 5, 2014 | Facebook marketing, Social media
Facebook now claims that 30 million small businesses with active Pages, up 5 million from November, as it looks to get more businesses spending money marketing on the social network. Facebook said nearly two-thirds of those pages — 19 million — are being managed using...
Jun 5, 2014 | Mobile, Social media
There is a notable gap between what consumers want and what mobile operators think they want in how social media is used to ask for help and to resolve network or mobile problems, according to new research. The research, from Amdocs, identifies social media as an...
Jun 4, 2014 | Argentina, Brazil, China, Content marketing, Facebook marketing, India, Latin America, Mexico, Online advertising, Online video, Russia, Search engine marketing, Social media, South Africa, UK, USA
Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process, according to a new report.
Jun 2, 2014 | Facebook marketing, Mobile, Online video, Social media, Twitter marketing
Most social sharing happens via ‘copy and pasted’ links shared over iPhones and iPads- not via Facebook likes and Twitter retweets, according to this new infographic from Radium one looking at the six biggest myths about how content spreads across the web. Key...
Jun 2, 2014 | Social media, Twitter marketing
With the World Cup less than two weeks away, Twitter has revealed ten steps to create marketing in the moment as brands look to get their messages to the right people at the right time. Gordon MacMillan, editorial manager at Twitter UK, said: “Marketing in the moment...
Jun 2, 2014 | E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Social media, Twitter marketing
Weight Watchers opened a pop-up café in London for just a week, offering healthy food for free… Provided diners share the experience on social media The Feel Good Café in Hoxton Square, East London, aims to champion “choice, flavour and real food” and is...
May 30, 2014 | Online advertising, Online video, Social media
Nike, Samsung and Castrol top the chart of the most shared World Cup focused video ads, ahead of brands that are official sponsors of the tournament, according to a new report from Unruly. Coca-Cola, the first affiliated brand to appear in the listing, accounted for...
May 29, 2014 | E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media
Here are the top digital marketing data and case studies that caught our eye. Mary Meeker’s digital trends: Just 1% of global data being analysed While 34% of the data we’re creating is useful, only 1% of it is now being analysed in some form, according to the...
May 29, 2014 | China, Content marketing, E-commerce and E-retailing, Email marketing, Facebook marketing, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, USA, Viral and buyrals, WhatsApp
While 34% of the data we’re creating is useful, only 1% of it is now being analysed in some form, according to the latest research from renowned Morgan Stanley internet analyst Mary Meeker. View the full slide presentation below: KPCB Internet trends 2014 from Kleiner...
May 28, 2014 | E-commerce and E-retailing, Social media
Hotel chain Marriott Rewards has launched a PlusPoints program that rewards loyalty program members 250 points for each Facebook ‘like’ or Twitter ‘follow’. Under the scheme, sharers also get 25 points for each Facebook share or retweet about...
May 23, 2014 | Content marketing, Facebook marketing, Mobile, Social media
Facebook has updated mobile apps with a new ‘Shazam-style’ tool that can identify songs and television shows. Watch this promotional video from Facebook here: A New, Optional Way to Share and Discover Music, TV and Movies from Facebook on Vimeo. View image As the user...
May 22, 2014 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, Unilever - Research, tips and news for marketers, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. UK search marketing trends 2014: Budgets increase as focus turns to conversion rate optimisation More than half (58%) of all UK companies plan to increase their paid search budgets this...
May 22, 2014 | Online advertising, Social media
The ExactTarget Marketing Cloud from salesforce.com has added Pinterest Business Insights, providing marketers with data to better understand their brands’ effectiveness on Pinterest. The integration lets marketers view Pinterest analytics data directly within the...
