Mar 12, 2014 | Facebook marketing, Social media
Facebook is rumoured to be in talks with Titan Aerospace in order to bring internet connectivity to people in the developing world. Last week, TechCrunch reported that Facebook is interested in these satellite alternative drones that fly as high as 20km in altitude as...
Mar 11, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Social media
FMCG giant Mondelez International has partnered with Facebook, giving the owner of Cadbury and Oreo access to the social network’s site’s beta-testing programs and research. The firms will use the partnership to leverage their relative scale to deliver what was...
Mar 11, 2014 | Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media
Ahead of the World Wide Web’s 25th anniversary, a new report surveying hundreds of experts outlines how digital technology will evolve over the next decade- with many good and bad results. The report from research firm Pew Internet, which surveyed nearly 1,500...
Mar 10, 2014 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Content marketing, Facebook marketing, France, Germany, India, Latin America, Mobile, Peru, Philippines, Russia, Social media, Twitter marketing
This chart shows the active users for the top 10 social networks by region. Respondents were asked the question “Which of the following services have you used/contributed to in the last month?”. Facebook proved to be popular across all regions, with 55% of...
Mar 10, 2014 | China, Facebook marketing, Social media, Twitter marketing, WhatsApp
This chart shows the change in active users for the top 20 global social networks (excluding China). Respondents were asked the question ‘Which of the following services have you used/contributed to In the last month?”. Facebook-owned photo sharing service...
Mar 10, 2014 | Online advertising, Social media, Twitter marketing
Twitter’s ad revenue has risen but the average ad rate for the social network fell by a massive 67% during 2013, according to its latest financial report. While ad revenue increased an impressive 121% in the 12 months to 31 December 2013, compared with 2012, the...
Mar 10, 2014 | Facebook marketing, France, Germany, Social media, UK
Nissan has launched its first pan-European Instagram campaign across the UK, France and Germany. The campaign was announced at the Geneva Motor Show where Nissan unveiled the new Juke last week. The campaign invites consumers to share a picture that represents their...
Mar 6, 2014 | Facebook marketing, Social media
Yahoo is ending its open login deals with Facebook and Google, a sign that the embattled web giant is now seeking greater independence from its larger rivals in the battle for ad dollars. The move means that users will need Yahoo ID to access the various Yahoo...
Mar 6, 2014 | Facebook marketing, Social media, Twitter marketing
Women are the driving power that contributes to increasing the value of companies such as Instagram, Tumblr and Pinterest by billions of dollars, according to this new infographic from Finances Online. Finances Online researched how men and women use social media and...
Mar 6, 2014 | Mobile, Search engine marketing, Social media
Here are the top digital marketing data and statistics that caught our eye. Was WhatsApp a bargain after all? (infographic) This month saw Facebook pay a huge $19bn for WhatsApp- we look at some key charts that show why Zuckerberg paid 19 times more for a chat app...
Mar 5, 2014 | Mobile, Social media, Twitter marketing, USA
At the 2014 Oscars, Samsung took the award for most talked about brand with a celebrity-packed selfie tweeted by host Ellen DeGeneres using a Galaxy Note 3 phone. This case study looks at how the electronics giant made full use of its sponsor status at the film...
Mar 5, 2014 | Mobile, Social media
After years of ignoring the format, Apple is rumoured to have quietly launched its first social media campaign with a Tumblr page promoting its iPhone 5c. The ‘I see 5C’ page features the phone’s branding alongside an “every colour has a story” strapline...
Mar 5, 2014 | Social media, Twitter marketing
Businesses on Twitter will lose15% of new followers within three weeks unless they make an effort to engage early, according to Twitter management platform SocialBro. According to SocialBro’s sample data, famous or influential individuals (100,000+ followers) will...
Mar 4, 2014 | Online advertising, Social media
Yahoo! invested $1bn during 2013 on product development to boost its media, news and entertainment offerings to serve advertisers and consumers better as it takes head on giants like Google, the company has revealed. In a US SEC filing this week, it was revealed that...
Mar 4, 2014 | Social media
With the winter Olympics over, digital marketing software Silverpop looks back at impact social media has had on this year’s winter games in Sochi, and the opportunity this presents for marketers. During Sochi 2014, Silverpop thought it would be interesting to see...
Mar 3, 2014 | China, Social media
China is a lucrative market, but how can brands get themselves noticed on social media? This case study looks at how beauty brand Garnier managed to hijack a trending topic on Chinese social media, in order to maximize their product visibility with a very limited...
Feb 28, 2014 | Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
In the month when Comcast bought global media giant Time Warner for $45bn, another massive $19bn deal also took place – for a single chat app. Facebook’s WhatsApp purchase caused many to question the social network’s confidence in its own growth. But...
Feb 28, 2014 | Mobile, Social media, WhatsApp
This month saw Facebook pay a huge $19bn for WhatsApp- we look at some key charts that show why Zuckerberg paid 19 times more for a chat app than it did for Instagram back in 2012. Key WhatsApp stats • More than 70% of registered users are active every day. •...
Feb 28, 2014 | E-commerce and E-retailing, Social media
Online reviews are having a significant impact on British businesses, with the potential to generate 40 per cent additional revenue each year – that’s according to a survey of over 2,000 UK consumers. The study, conducted by online review community platform...
Feb 28, 2014 | Mobile, Online video, Social media
Struggling social network Bebo is looking to turn around its fortunes with a free new video messaging app called Blab. The tool lets users record videos and instantly send them to their friends via their mobile device, in a similar way to apps such as Snapchat....
