Jan 17, 2014 | CPG, E-commerce and E-retailing, Social media
Burberry’s sales have risen sharply during 2013, crediting new marketing initiatives and improved social media ROI for the success. Like-for-like sales at the luxury clothing maker rose by 12% for the three months to 31 December, with its retail revenues...
Jan 16, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Social media, Twitter marketing, USA
Lay’s is running a second campaign for its crowdsourced “Do Us A Flavour” ads, this time incorporating Instagram and Twitter, as Pepsico’s crisp brand looks to boost its reach on smartphones and tablets.
Jan 16, 2014 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and statistics that caught our eye. The marketing technology landscape in one (huge) infographic If more proof were needed that digital marketing is getting more complicated, this infographic from the Chief Marketing...
Jan 15, 2014 | Facebook marketing, Mobile, Social media
This chart shows the average monthly unique users for the top 10 smartphone apps in 2013. The Facebook app, which tops the chart, saw little growth over the year with a 27% increase from 2012. However, Facebook-owned photo-sharing app Instagram grew the most in 2013,...
Jan 15, 2014 | E-commerce and E-retailing, Online advertising, Online video, Search engine marketing, Social media, USA
As online consumers prepared for the holiday shopping season, most surfed to search, social, and shopping sites in November. The research, from Nielsen, found that during the month, Google was the most popular Web brand, attracting 161 million unique visitors to its...
Jan 15, 2014 | Social media
Dutch airline KLM have outperformed the rest of the travel industry in the very first Travel Social Media Benchmark from eDigitalResearch, topping the Facebook league table with over 4.5 million followers. The travel social media benchmark measures the performance of...
Jan 14, 2014 | Online video, Social media
YouTube has brought back tools to help uploaders control comments on their videos via a central system, in a bid to make manage social media comments better. The move comes after YouTube’s controversial switch to Google+ last year left users without the ability to...
Jan 13, 2014 | Mobile, Social media, WhatsApp
The number of text messages being sent in the UK has fallen for the first time ever as more people turn to Whatsapp and iMessage, according to new research looking into mobile trends. According to figures published by Deloitte in a telecom prediction survey, the...
Jan 13, 2014 | Email marketing, Online advertising, Online video, Social media
If more proof was needed that digital marketing is getting more complicated, this infographic from the Chief Marketing Technologist blog maps out some of the key players across the main disciplines- resulting in one huge chart. View larger image here The “Marketing...
Jan 10, 2014 | Email marketing, Regulation, Social media
Google has caused a privacy stir yet again, as Gmail contact lists will now include both the email addresses of their existing contacts, as well as the names of people on the Google+ social network. The move could result in some users receiving messages from people...
Jan 10, 2014 | Content marketing, CPG, Facebook marketing, Mobile, Online video, Social media, Unilever - Research, tips and news for marketers, Viral and buyrals
Samsung has been named as the social brand of the year according to Unruly after amassing 7.3 million shares of its videos. The brand rose seven places from last year to take the top spot, while Geico came in second with 4.9 million shares, ahead of Dove at 4.5...
Jan 9, 2014 | E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, South Africa, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and statistics that caught our eye. Reaching mums through digital marketing channels – smartphone use is key Latest research into use patterns for smartphones shows they are key for reaching mums through digital marketing...
Jan 9, 2014 | Search engine marketing, Social media, Twitter marketing
Twitter founder Biz Stone has co-founded a new app that helps people to pose and answer questions illustrated by photographs. Watch this video explaining how the service works below: Jelly is designed to “search the group mind of your social networks” by asking...
Jan 9, 2014 | Social media, UK
With the Premier League season at its half-way point, RadiumOne has compiled the social Premier League to scout how the clubs are performing off the pitch- with Cardiff and Aston Villa biggest gainers. Arsenal and Manchester United would take the top two spots in the...
Jan 7, 2014 | Facebook marketing, Regulation, Social media
Facebook users have sued the social network, claiming that private messages are read and mined for data to share with advertisers and marketers, according to reports. Two Facebook users filed suit in U.S. District Court in San Jose, saying that scanning messages...
Jan 2, 2014 | Mobile, Regulation, Social media
Popular photo sharing app Snapchat has been hacked, leading to the account information of 4.6 million users being temporarily been posted online by hackers. The hacker, known as “Lightcontact”, first posted the account information on Reddit and on a...
Jan 2, 2014 | Mobile, Online video, Social media, USA
As we enter 2014, research firm Neilsen has released the top 10 web brands, video sites and apps from last year in the US. Digital media had another banner year in 2013, and some of this year’s trends may provide some clues as to what may lay ahead next year. As more...
Dec 19, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
As 2013 comes to a close, we look back at the biggest trends that helped shape digital marketing in the year that Google became the biggest media owner in the world. Twitter went public, Facebook put ‘mobile first’, Yahoo bought Tumblr and the web spying...
Dec 19, 2013 | E-commerce and E-retailing, Mobile, Social media
Forget Google Glass, this year produced some truly strange technological inventions. from mobile ‘mind control’ to tactile touchscreens. In this brave new world of Google robots, Amazon Drones and Sony’s smart wigs, we celebrate the weirdest news of 2013 (NOTE:...
Dec 18, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
It’s true that a life without mistakes is a life not truly lived- but we can be sure the Kellogg’s marketing department could have lived without promising to feed hungry children in exchange for retweets. As 2013 draws to a close, we look as some of the biggest...
