Nov 14, 2013 | Social media, Twitter marketing
Twitter has added a new Storify-style feature that lets users create custom timelines around topics, hashtags or key words that they find interesting Users can now create custom timelines based on topics, hashtags and more from Tweetdeck. The topics could include...
Nov 13, 2013 | Facebook marketing, Social media, USA, WhatsApp
Facebook is reportedly seeing a decrease in its daily users, especially teens, who have started to prefer mobile messaging apps like WhatsApp, SnapChat and WeChat, over the social networking giant. According to the Guardian, the mass exodus from the social networking...
Nov 11, 2013 | Facebook marketing, Online advertising, Social media, Twitter marketing
Facebook has five times more active users and 10 times as many daily shares as Twitter, but falls short on mobile and engagement compared to its smaller rival, according to new research. As Twitter becomes a public company, a new report from WordStream compares the...
Nov 11, 2013 | Facebook marketing, Social media, UK
Facebook has hired former MEC boss Steve Hatch as its first regional director for the social network in the UK and Ireland. The UK represents Facebook’s largest commercial operation in Europe and the new appionment signals the social network’s increased investment in...
Nov 8, 2013 | E-commerce and E-retailing, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and statistics that caught our eye. Social media ROI: Is Facebook failing marketers? Facebook has hit back against Forrester, after a report from the research firm claimed the social network has ‘failed marketers’ by neglecting...
Nov 8, 2013 | Online video, Social media
John Lewis’ annual Christmas ad has become something of a major mark on the festive calendar in the UK. A few hours on from this year’s debut on YouTube, PR and marketing agencies Hotwire and 33 Digital have released the first social media stats on ‘The Bear and...
Nov 8, 2013 | Social media, Twitter marketing
Twitter’s share price rose a massive 73% on its first day of trading on the New York Stock Exchange, closing at $44.90, as the social network exceeded Wall Street’s expectations. Watch this video from the Daily Telegraph, showing the Twitter stock float as...
Nov 8, 2013 | Facebook marketing, Social media
Telecoms firm Personal Argentina was the top brand on Facebook in terms of answered questions minus unanswered questions, according to a new report and infographic from Socialbakers. According to the data, the telecommunications industry received the most...
Nov 8, 2013 | Social media
Forget Farmville, real-life farmers in the US are flocking to smartphones and social media for agricultural information, according to new research. The mobile device use survey of US farmers and ranchers conducted by Fastline found that 24.6% of 1000+ acre farmers...
Nov 7, 2013 | Social media, Twitter marketing
Twitter has set the price of its initial public offering at $26 a share, valuing the company at roughly $18bn (£11bn), ahead of its flotation today on the New York Stock Exchange. That is above the $23 to $25 range announced on Monday and makes it the biggest market...
Nov 7, 2013 | E-commerce and E-retailing, Social media, Twitter marketing
Ahead of its stock market flotation, Twitter has released a guide for small businesses offering on how to get the most out of the platform as a marketing and customer relation tool. The PDF guide, (below) offers tips on the best ways to share, promote and drive word...
Nov 6, 2013 | Facebook marketing, Mobile, Social media
Facebook’s mobile ads now generate nearly half of all the social network’s revenues, the company has announced. In its third quarter earnings report, Facebook said that 48% of users on a given day are only accessing it from mobile, and advertising spend has...
Nov 6, 2013 | Social media
Over two thirds (70%) of business people don’t think B2B brands know how to communicate with them on social media, with Facebook considered the least suitable platform for B2B messages, according to a new survey. The study, from Maxus for Business, has revealed that...
Nov 5, 2013 | Facebook marketing, Online advertising, Social media
Facebook has hit back against Forrester, after a report from the research firm claimed the social network has ‘failed marketers’ by neglecting brand pages in favour of paid ad tools. Last week, Forrester Research released the results of a UK study of 395 marketers in...
Nov 4, 2013 | Social media, Twitter marketing
Kantar Media has extended its strategic alliance with Twitter to include Spain. It will now develop a suite of tools to support planning and analytics for the TV industry in both the UK and Spain. Kantar Media has been measuring the TV viewing habits of the Spanish...
Nov 1, 2013 | Content marketing, CPG, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. Top 24 social networks worldwide: Facebook, YouTube and Qzone lead the way Facebook and YouTube are the most popular social networks in the world, followed by China’s Qzone and Sina Weibo,...
Nov 1, 2013 | Facebook marketing, Regulation, Social media
Facebook is planning to record a user’s cursor details when browsing the social network, recording details such as how long users hover their cursors over ads, in a bid to offer better targeted ads while boosting product development. In an interview with the...
Oct 31, 2013 | China, Facebook marketing, Russia, Social media, Twitter marketing, WhatsApp
Facebook and YouTube are the most popular social networks in the world, followed by China’s Qzone and Sina Weibo, according to a new report. View larger image here The report, from web monitoring firm BI Intelligence, indicates that Facebopok Facebook still has the...
Oct 31, 2013 | Online video, Social media
Google has expanded its “Auto Awesome” tools, letting users create ‘show reels’ of their videos and photos, as the web giant claims its social network has passed the 300 million active user mark. Earlier this year Google began offering the ability to...
Oct 31, 2013 | CPG, Facebook marketing, Online video, Social media
Forty per cent of the 1,000 most shared Instagram videos last month came from brands, according to new data. The study, from marketing technology company Unruly, found that more than 80 different brands – including Samsung, Nike, BMW, Disney, General Electric...
