Oct 30, 2013 | Online advertising, Social media, Twitter marketing
Twitter has revamped its social network to favour image- and video-sharing by showing visual media directly within the Twitter timeline. View an example of the new mobile layout in this Vine video below: The move comes as Twitter prepares to go public in a matter of...
Oct 30, 2013 | Mobile, Online advertising, Social media
SnapChat has been valued at $4bn by keen investors, despite the popular self-destructing photo app not having an established revenue model. The California-based start-up has received the phenomenal price-tag after reportedly considering a plan to raise $200m in...
Oct 30, 2013 | Facebook marketing, Online advertising, Social media, Twitter marketing
Twitter is delivering four times the revenue per visitor this year over last year, and Facebook’s ad click-through rate has jumped 275%, according to new research looking into social media return-on-investment (ROI). The Q3 Adobe Social Intelligence report indicates...
Oct 30, 2013 | Email marketing, Social media
LinkedIn has launched new tool that links users’ profiles with their iPhone’s email, letting them see senders LinkedIn details whenever they send an email. The tool, called LinkedIn Intro, works by displaying basic LinkedIn profile information, such as photo, employer...
Oct 29, 2013 | CPG, Mobile, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
As Halloween approaches, Procter and Gamble’s detergent brand Tide has features in a series on horror movie parodies using Twitter’s 6-second Vine video format. The Halloween-themed Vine spots feature is featuring in digital out-of-home ads in 11 markets; they run...
Oct 29, 2013 | Mobile, Social media
Wikipedia has begun testing a service that sends articles via text message, aimed at emerging markets in Africa. The online encyclopaedia has partnered with mobile operator Airtel to offer the free initiative which is being tested out in Kenya. It is hoped the service...
Oct 28, 2013 | Facebook marketing, Online advertising, Social media
Instagram has released a sample of its upcoming ad format, integrated into a user’s photostream as a ‘Sponsored’ image, as the Facebook-owned photo app looks to turn its rising popularity into cash. The photo-sharing service said the ads will begin appearing in...
Oct 28, 2013 | Email marketing, Facebook marketing, Online advertising, Social media
Facebook is letting advertisers run ads on the social network that only target their own customers, in a bid to boost retention. The new tool, called ‘Custom Audiences’ has gone live in the US, with a global rollout expected to finish by the end of November. The...
Oct 28, 2013 | Content marketing, Online video, Social media, Twitter marketing
Yahoo UK is launching a new satirical animation series based on @Queen_UK, the Twitter handle which parodies Her Majesty the Queen’s conversations with her family and politicians. The spoof Twitter account, has a global following of more than 1.1million fans who can...
Oct 28, 2013 | Social media
Pinterest has raised $225m in an additional funding fund last week, as the social media scrapbook continues to grow in popularity. The funding round was lead by Fidelity, a new investor, and included existing backers Andreessen Horowitz, Bessemer Venture Partners,...
Oct 28, 2013 | Content marketing, Facebook marketing, Social media, USA
Nearly a third (30%) of all Americans get regular dose of news from Facebook, with the ypounger generation more likely to turn to the social network to learn about current events, according to a new study. The survey, conducted by Pew Research Centre, found that...
Oct 28, 2013 | France, Germany, Online advertising, Social media, UK
As the online privacy debates rages, people all over the world are becoming more aware of how they are accessing the Internet, especially social networks. The latest insights from Kantar Media’s TGI Net Europa study reveal the habits, behaviours and motivations of...
Oct 25, 2013 | Content marketing, CPG, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. The best and worst email subject lines in 2013 Many marketers spend hours constructing great email layout and copy, but then treat the subject line as an afterthought. A detailed survey of...
Oct 25, 2013 | Facebook marketing, Social media, Twitter marketing
Facebook and Pinterest are the leading social networks for sharing content, with Google+ lagging far behind, according to new research. The research from publishing tool Shareaholic, tracked 8 of the most popular social media platforms to see how they were driving...
Oct 25, 2013 | Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
UK advertising spend rose 3% in the first six months of 2013, driven by a fast take up of mobile and search ad placements, according to the latest Advertising Association/Warc Expenditure Report. Total adspend was £8.54bn in H1 following growth of 2.3% in 2012 when...
Oct 24, 2013 | Social media
Most executives now place reputation above economic trends and competition in terms of risk, following the rise of social media, according to new research. Asked which of a list of risk areas have the most impact on their business strategies, 40% of global respondents...
Oct 24, 2013 | Facebook marketing, Regulation, Social media
Facebook has backtracked on its policy on violent and offensive content, after mounting pressure from politicians and the public over a video showing the beheading of a woman by a Mexican drug cartel on its site. The move comes just 24 hours after the social network...
Oct 23, 2013 | Online advertising, Social media, Twitter marketing
Last week, British Gas took to Twitter in an attempt to justify its 9.2% price hike, with a hashtagged Q&A session that attracted a storm of angry customers and negative publicity in the process. It was revealed on Thursday that there will be a 10.4% rise in...
Oct 23, 2013 | Facebook marketing, Regulation, Social media
Facebook is adding a new security feature to its website that it says will keep users from stumbling across violent or potentially offensive content on its website, following an outcry over the discovery of beheading videos on the site. In a new move, Facebook has...
Oct 21, 2013 | Facebook marketing, Online advertising, Social media
In a major U-turn, Facebook is finally allowing Google to run is Doubleclick display ads on its ad exchange. The move means that Facebook users will start to see display ads served by Google’s ad placing service, giving both companies a potentially lucrative new...
