Oct 2, 2013 | Email marketing, Social media, Twitter marketing, USA
This week, American politics exploded onto the web, as the digital marketers got tough and took the fight to unlock the shutdown to Twitter, email and beyond. And they made it personal with a massive campaign to hold Speaker John Boehner “responsible” for the...
Oct 1, 2013 | Online advertising, Social media
Measurement, video and social CRM are the top spending priorities for CMOs, according to new research. The data comes from iStrategy, the integrated marketing conference for CMOs. The research lists spending priorities for CMOs over the next 12 and 24 months, and...
Sep 30, 2013 | Facebook marketing, Online advertising, Social media
Facebook has updated its advertising policy, pledging that its newsfeeds will contain fewer ads for products or services that users are not interested in, as the social network looks to boost its appeal to both users and advertisers. Facebook warned that some...
Sep 26, 2013 | Social media, Twitter marketing
With Twitter planning to float on the stock market, how has the micro-blogging phenomenon evolved since forming in 2006? This infographic from Dashburst tracks key twitter trends, showing that 20% of its user base have taken to its video platform Vine. Since its...
Sep 25, 2013 | China, Facebook marketing, Social media, Twitter marketing
China is to lift the ban on Facebook, Twitter and other sites in a new ‘free trade zone’ part of the country, following years of censoring websites deemed politically sensitive to the government. Under the new agreement, people with the 17-square-mile area of...
Sep 25, 2013 | Social media
Family entertainment company Mind Candy is deploying Eptica’s multichannel customer service platform across email, phone, web, chat and social media channels. The Eptica solution will support 80 million online Moshi Monsters players and eStore customers as well as...
Sep 24, 2013 | Mobile, Social media, Viral and buyrals
Following its successful ‘Art of the Trench campaign, luxury fashion brand Burberry has teamed up with Google to let people capture their kisses by direct contact with their touch screen device, adding a personalised message and send on to friends across the globe....
Sep 23, 2013 | France, Mobile, Social media, UK
The UK was the first country to share more on mobile platforms than on desktops, according to new research. Peak sharing on mobile devices in the UK rose above 50 per cent for the first time in May 2013, according to analysis of RadiumOne’s first-party data. By...
Sep 20, 2013 | Social media
Pinterest is testing promoted pins, as the social bookmarking site expands into advertising for the first time. The format borrows from an concept developed at Facebook and Twitter, charging advertisers to place content that is integrated with the photos of cakes and...
Sep 18, 2013 | Social media, Unilever - Research, tips and news for marketers
Unilever Middle East is working with agency Digital Republic to build to firms social media recruitment hubs across the Middle East and North Africa. Under the new scheme, Digital Republic will look to build the ‘Unilever Careers’ portal’s presence across four...
Sep 17, 2013 | CPG, E-commerce and E-retailing, Social media
This chart shows how much mums use social networks compared to average users. Discovering new products early on and keeping up with the news from a brand are the main reasons why mums choose to follow or ‘like’ brands on social media. Half of mums have...
Sep 17, 2013 | CPG, FMCG digital marketing food and beverages, France, Germany, Social media, Viral and buyrals
In a digital twist on the classic ‘last Rolo’ ads, Milka has launched a new campaign that lets consumers pick who receives the last square of their chocolate bar. See why it’s our video viral of the week below… The confectionery brand has taken the last...
Sep 17, 2013 | CPG, FMCG digital marketing food and beverages, Social media, Unilever - Research, tips and news for marketers
Unilever’s Knorr has launched ‘Kitchen Academy’, an online portal championing its team of chefs while inviting members of the public to share their own culinary tips. The Academy introduces Knorr chefs Igor, Sebastien and Luigi, who will develop and share tips...
Sep 17, 2013 | CPG, Online advertising, Social media, Twitter marketing
Colgate has launched a new Twitter campaign ‘There’s Something in Your Tweet’, helping people alert people that they have food stuck in their teeth. The Canada-based campaign was created by Union Toronto, letting people send an anonymous alert via Twitter,...
Sep 13, 2013 | Social media, Twitter marketing
Twitter has filed for an initial public offering with US regulators, valuing the fim at around $10bn and following in the footsteps of rival Facebook by allowing people to buy stock in the social network. Twitter revealed its S1 filing via the official feed, tweeting:...
Sep 13, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Russia, Social media
Here are the top digital marketing data and statistics that caught our eye. Content partnerships increase brand recommendation and purchase by 30% The Association of Online Publishers (AOP) revealed the results of a proprietary study into the value of premium content...
Sep 13, 2013 | Facebook marketing, Social media
According to the latest numbers from social login provider Gigya, Facebook’s social lead is falling—and Google and Pinterest may not be far behind. This infographic shows which social networks people prefer to use when logging in to third party sites. However,...
Sep 11, 2013 | Facebook marketing, Russia, Social media, Twitter marketing
This chart shows both the unique visits to social networking sites in July 2013 and the total average number of minutes a user spent onsite that month. Social networking sites are popular in Russia receiving 56m visitors, accounting for 85% of the online population in...
Sep 11, 2013 | Facebook marketing, Social media, Twitter marketing
Facebook has launched a new service for media and news organisations to help them find Facebook conversations better, as the social network looks to compete with Twitter in the real-time news sector. The new ‘Keyword Insights API’ and ‘Public Feed API’ are being...
Sep 11, 2013 | Social media, Twitter marketing
Twitter has bought mobile ad inventory manager MoPub, as the social network looks to boost its ad reveues from smartphones and tablets. TechCrunch reports that the firm was acquired for $350m in stock and Twitter outbid ad network Millennial Media to buy the firm....
