Rise of the Reddit army: 6% of US web users now access online community
More than 1 in 20 (6%) American adults online use the online community Reddit, with the self-proclaimed ‘front page of the internet’ now on par with Tumblr in terms of user numbers, according to new data. The study from the Pew Center’s Internet and American...“Thanks for making me late”: New social media tool claims to spot sarcastic comments
Social media monitoring provider Spotter has developed a tool it claims will identify sarcasm in online comments. The company claimed that its analytics tool was 80% accurate in identifying sarcastic comments online as it generates reputation reports based on social...Vine fights back against Instagram with new features
The battle between the short form video apps continues this week, with Twitter’s Vine adding 15 channels and a ‘revining’ feature to win back users from Instagram. The Twitter-owned app issued its biggest update to date for iOS Wednesday, bringing a number of new...Facebook ad trends: 78% of consumers ‘rarely or never click’ on Facebook ads
With 1 billion regular returning visitors, Facebook is the most compelling marketplace in the world but despite this, 35% would never click on a Facebook ad and a further 18% would only do so by mistake, according to a new survey. The survey, conducted on behalf of...Bebo founders buy back social network for $1m
Social network Bebo has been bought back by its original founders, with the intention of rekindling its former success. Michael and Xochi Birch, who founded the company in 2005, bought the company at auction for $1m (£657,000). Bebo was one of the early success...Komli Media adds Facebook real time bidding platform
Komli Media is now using Facebook’s RTB (Real-Time-bidding) platform, as the India-based media technology company looks to expand its offering to advertisers and publishers. The move will see Komli Media integrate the Facebook Exchange (FBX) into its proprietary ATOM...The social media landscape in 2013- how to make less noise and more buzz (infographic)
With so many social media channels and tools available, which one is right for your brand’s campaign? From social commerce tools to crowd-sourcing platforms, the latest version of Brian Solis’ ‘Conversation Prism’ looks at the social media landscape from a marketers...Facebook removes ads from controversial pages after M&S and Sky boycott
Facebook has removed display ads from pages showing adult content after two major UK advertisers suspended their ads on the social network. Marks & Spencer and Sky owner BSkyB informed Facebook that they had serious concerns about their names appearing next to...Twitter expands ads API- new tools for marketers
Twitter has expanded its Ads API partners, providing more ways for marketers to scale campaigns on the social network. The move will let these partners integrate the Twitter Ads API directly into their own advertising platforms. Initially launched back in February,...Social media ‘drives online and in-store purchases equally’
Facebook, Twitter and Pinterest are responsible for driving as many in-store purchases as they do from online retailers, according to new research. The study, from communication technology firm Vision Critical, also indicates that the various social networks affect...Top 5 social networks in the Netherlands: Audience age demographics
10 million people accessed a social networking site in the Netherlands during May 2013. This category reached 85.3 percent of the total Dutch internet audience. Facebook was the clear leader with 8.7 million unique visitors; more than double that of LinkedIn who came...German social media sites get third of display ad impressions
More than 56 billion display ad impressions were delivered across the German web in April 2013. A breakdown of the top categories shows that social media sites captured a third of all display ad impressions in Germany that month, followed by entertainment sites with a...MTV runs ‘cheeky’ ads on Snapchat to promote Geordie Shore
MTV is running its first campaign on popular photo sharing app Snapchat to promote sixth season of UK reality show ‘Geordie Shore’. The campaign will see MTV send out exclusive photographs and videos from its own ‘Geordie Shore’ Snapchat...Social food on the high street: Connecting ‘likes’ to purchases
40% of top retail food brands are not using social media to promote their brands, with many neglecting Twitter and missing out on sales as a result, according to new research. The Visceral Business Social Food Study, commissioned by Visceral Business and conducted by...Facebook bug exposes 6 million private emails and phone numbers
A fault with Facebook’s data archive has led to the Personal details of about six million people being exposed accidentally. Private email and telephone numbers were unintentionally shared with people who would not otherwise have had access to the information. So far,...Global internet trends: The ‘me generation’ meets ‘generation me’
From their money to their media, Boomers and Millennials exhibit vastly different behaviors and habits. Yet, despite being born 30 years apart, these two mega-generations have something in common: they’re in demand by advertisers wishing to attract their...Cannes Lions social media case study: Oreo’s ‘Daily Twist’ wins Cannes Cyber Lions Grand Prix
Oreo is an iconic biscuit brand with leading edge digital platforms and a highly engaged fan base in Facebook. They developed a brilliant creative idea that combined the best of PR with social media and digital production to win a Cyber Lions Grand Prix, millions of new fans and hundreds of millions of new exposures. In this Cannes Lions social media case study we show you why…
