May 16, 2013 | Mobile, Online video, Social media, WhatsApp
Google has launched a cross-platform messaging app, letting users to have video chats, send text messages and swap pictures between Android and iOS devices as well its Chrome web browser. Watch the app in action below: The service replaces Google Talk, and puts the...
May 16, 2013 | Facebook marketing, Mobile, Social media
Facebook is expanding its ‘structured status updates’ to its mobile service, letting people add emotions and actions to their posts while on the move. Initially launched back in January this year, the emotive status updates encourage users to throw in additional...
May 14, 2013 | Mobile, Online advertising, Online video, Social media
The Obama 2012 presidential campaign produced one of the most sophisticated direct marketing systems ever seen, pinpointing potential voters with the right messages delivered in the right format at crucial moments (helping to win the US election as a result). At last...
May 14, 2013 | E-commerce and E-retailing, Social media
Nearly half (46%) of UK consumers use social media for online purchasing decisions and over a third (35%) use it to vent about bad customer service, according to new research. The YouGov survey of over 2000 UK consumers, commissioned by online customer helpdesk...
May 13, 2013 | Social media
Social networking site Bebo has filed a voluntary petition for Chapter 11 Bankruptcy in California, following an ongoing battle between shareholders. First reported on the Chapter 11 Cases blog, the petition was filed on Thursday by Michael Ong of Burke Capital...
May 13, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online video, Social media
Almost a third of UK mums have decided against purchasing a product after reading a post, comment or review on online, according to a new report and infographic from Diffusion. The report indicates that brands need to be more conscious than ever of their social media...
May 13, 2013 | Russia, Search engine marketing, Social media
Mail.Ru, Yandex, Google and VK are the most visited sites in Russia, but it’s the social networks that get most screen time, according to new data from ComScore. During February 2013, there were 61.4 million Russians who went online via a desktop PC or laptop. Ranked...
May 10, 2013 | Facebook marketing, Mobile, Social media
Facebook is in talks to buy Israeli mobile satellite navigation start-up Waze for $800m to $1bn, according to a news report. Watch this video report from Bloomberg discussing the rumoured deal: Israeli business news publication Calcalist reported on Thursday that due...
May 9, 2013 | Online advertising, Online video, Social media, Unilever - Research, tips and news for marketers
Facebook is planning to put video ads in newsfeeds from July, as the social network looks to rival Google’s YouTube. According to the Financial Times, the 15-second long videos will play automatically without sound, providing users the options to play from start with...
May 9, 2013 | Content marketing, Mobile, Online advertising, Online video, Russia, Search engine marketing, Social media
Russia is the sixth largest country in the world in terms of internet users, overtaking the UK, Indonesia and Germany in recent years. Despite this, there remains huge scope for growth. This infographic looks at the key digital players in the country, across social,...
May 8, 2013 | CPG, Marketing through gaming, Online advertising, Russia, Social media
Is the internet the right medium to advertise a low involvement product like laundry detergent? This slide presentation case study from Alexandra Zadoya from OMD Russia looks at how a Persil campaign in Russia used social gaming in innovative ways to drive brand...
May 8, 2013 | Online advertising, Online video, Russia, Social media
Back in 2011, confectionary brand Mars ran a three month social media campaign in Russia, centred around a love triangle between their iconic M&M’s characters. This video case study looks at how the campaign attracted millions of fans and sales support. Watch a...
May 8, 2013 | Russia, Social media
The Blood Transfusion Service in Russia wanted a digital project that could connect with people in a different kind of way, and what agency SmartNewSolutions came up with was a “Torrent” project, with a twist. In this campaign, the act of torrenting is in some ways...
May 7, 2013 | Online advertising, Social media
How can you tell if your social media campaign is succeeding or failing? This infographic from social media monitoring service Synthesio looks at the typical patterns from a successful (and unsuccessful) social media campaign. • The base of the peak should be wide,...
May 3, 2013 | Facebook marketing, Marketing through gaming, Mobile, Social media
Rovio Mobile has launched Angry Birds Friends for Apple and Android devices, letting players of the popular mobile game compete against Facebook friends. As with the version that has been available on Facebook since last year, the game lets users connect up their...
May 3, 2013 | Facebook marketing, Mobile, Online advertising, Social media
Facebook revenues have risen to $219m during the first 3 months of the year, with mobile ads now accounting for nearly a third of all its advertising, according to the social network’s latest financial results. Watch this video report from the BBC looking to the...
May 2, 2013 | Facebook marketing, Online advertising, Social media
Facebook has rolled out its Promoted Page Like system globally, designed to offer a simple paid targeting ad tool for smaller businesses on the social network. Watch this video explaining how Promoted Page Likes works below: The new feature will allow users to run ads...
May 1, 2013 | Facebook marketing, Social media
Reports that Facebook has lost millions of users from its biggest markets have been denied by Socialbakers, the analytics firm whose figures were used for the story. The report, first appearing in The Guardian, used Socialbakers data to show that a third (33%) of...
Apr 30, 2013 | China, E-commerce and E-retailing, Social media
Chinese ecommerce giant Alibaba has bought an 18% stake in Sina’s Weibo microblogging site, for roughly $586m. The partnership is expected to generate about $380m in advertising and social commerce services revenue for Weibo over the next three years, Sina said. As...
Apr 30, 2013 | Social media
Google is to shut down Meebo, the social toolbar it bought in June 2012, as it continues its focus on Google+. Founded in 2005, the Meebo toolbar offered personalised content and displayed advertisements, with connections to Twitter and other social networks. It also...
