Apr 12, 2013 | Marketing through gaming, Social media, Twitter marketing
Microsoft Creative Director Adam Orth has resigned after posting flippant remarks on Twitter over the Xbox 720’s controversial ‘always-online’ rumours, telling frustrated customers to ‘deal with it”. Last week, Orth took to Twitter to discuss the rumour...
Apr 12, 2013 | Content marketing, Social media
Google has launched its Map Maker in the UK, letting users add their favourite places, in a similar style to user contributions on Wikipedia. The tool lets people add local information such as building outlines, hiking trials, rivers, railways and more to Google Maps....
Apr 11, 2013 | Facebook marketing, Mobile, Social media
General Motors is returning to Facebook after a high profile decision to pull its $10m per year social media ad budget last year. The car maker dropped its ads from the social media giant in May 2012, just days before Facebook’s initial public offering, claiming...
Apr 11, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media
Enterprise software provider Falcon Social has completed the rollout of its social media marketing platform across 44 countries for brewery group, Carlsberg. Falcon Social let Carlsberg create, launch and measure the performance of its social media campaigns and...
Apr 5, 2013 | Facebook marketing, Mobile, Online advertising, Social media
Facebook has launched ‘Home’, a new app that that puts feeds from the social network on the home screen of Android phones. Watch this presentation video from Mark Zuckerberg (courtesy of the Daily Telegraph) The software, called Home, was unveiled at an event in...
Apr 4, 2013 | Online advertising, Online video, Social media, South Africa
South Africans are reading fewer newspapers and magazines and watching less TV because they are spending more time online, according to a new study. The research, from the Digital Media and Marketing Association (DMMA), also indicates that three out of four South...
Apr 3, 2013 | Mobile, Social media, Twitter marketing
Twitter is forecast to earn as much as $582.8 million in global ad revenue this year, going on to generate over $1 billion in 2014 according to a new report. The study, from eMarketer, predicts that mobile ad revenue will lead the growth. The report forecasts more...
Apr 3, 2013 | Social media, Twitter marketing
Twitter has revamped its business resource section with marketing tips, a glossary, and ideas on how to promote on the micro-blogging site. Twitter also released this video to give businesses an overview of what Twitter can do for them: The new business.twitter.com...
Apr 2, 2013 | E-commerce and E-retailing, Social media
Online retailer Amazon is to buy book discovery and recommendation website Goodreads for an undisclosed sum. Founded in 2007, Goodreads has 16 million members and is one of the most prominent online communities for readers. The US-based social network lets readers...
Mar 28, 2013 | Mobile, Social media
Over two-thirds (70%) of mobile users in the UK approve of hashtags, and over half are motivated by the prefix to explore a subject further, according to new research. The study, from RadiumOne, found that over half (58%) respondents use hashtags and almost three...
Mar 28, 2013 | CPG, Mobile, Online advertising, Online video, Social media
Sports brand Puma is offering to pay smartphone users and social media fans for their own content –specifically photos of them performing physical tasks. The ‘Nature Of Performance’ campaign centres around an iPhone app called Foap, that lets users upload and sell...
Mar 27, 2013 | Facebook marketing, Marketing through gaming, Social media
Zynga has revamped its website, letting players sign in without needing a Facebook account, as the games publisher continues its drive for independence from the social network. The new platform will see Zynga incorporate more ads, signing deals with LG Electronics,...
Mar 26, 2013 | Facebook marketing, Mobile, Social media
In a potential challenge to mobile networks, Facebook has expanded its Messenger app to the UK, offering uses with free voice calls with friends on the social network. The features have been trialled in the US and Canada at the beginning of the year, and lets users...
Mar 26, 2013 | Facebook marketing, Social media
An adult woman will spend 8 months longer than a man on social networking sites during her lifetime, according to a new study by inbound marketing agency, Browser Media. In fact, women spend the equivalent of 963 days over their lifetime, or 60 minutes per day on...
Mar 26, 2013 | Search engine marketing, Social media
LinkedIn has revamped its site search engine, filtering results by companies, people, groups, jobs alongside a new inbox search function. The ‘unified’ search tool has been tweaked to derive user intent from searchers, with autocomplete tools to show suggestions,...
Mar 25, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Social media, Twitter marketing
Social media’s ability to boost sales has come into question this month, with one of the world’s biggest brands claiming that online buzz from the likes of Facebook and Twitter has little impact of brand sales. Revealed at Advertising Research Foundation’s...
Mar 22, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online video, Social media, Twitter marketing
When Domino’s employees were caught on YouTube defiling a pizza, the company took less than 3 weeks to claw back a 22% drop in customer sentiment. However, when Nestle and United Airlines suffered setbacks, the brands took considerably longer to recover. This...
Mar 22, 2013 | Content marketing, Social media
Google is planning to unify its various messenger platforms under the single platform ‘Babble’, according to a new report. Technology blog Geek reports that the platform unites Google Talk, Hangout, Voice, Messenger and Chat for Drive. It will mean users will be able...
Mar 22, 2013 | Social media, Twitter marketing
Seven years ago this week, the first tweet appeared on a then private social networking website, ‘Twittr’. The micro-blogging service has since gained an ‘E’ and 200 million users. To mark its first 7 years, Twitter has made a video documenting the growth of its...
Mar 21, 2013 | Social media
This chart shows which platforms offer the most referrals, shares and generated revenue for influencers. Facebook generates the most equal spread across all the levels of engagement. LinkedIn, YouTube and Google+ however are the social networks where the influencer...
