Mar 21, 2013 | Facebook marketing, Online advertising, Online video, Social media, Twitter marketing
The data shows that blogs are more likely to influence a consumer more than Facebook and YouTube. Bloggers tend to be more honest in their reviews, providing potential customers with impartial advice. Social networks such as Pinterest and Instagram where consumers can...
Mar 21, 2013 | Facebook marketing, Social media
Facebook has launched ‘Lookalike Audiences’, a new tool that lets advertisers reach users similar to those already in their targeting lists. The tool expands upon Facebook’s Custom Audiences database, launched back in December 2012. The Custom Audiences platform lets...
Mar 21, 2013 | Social media
Social analytics firm Klout’s is launching a new platform for businesses, looking to tap into the lucrative ‘big data’ market as brands seek a better understanding of their audiences online. Launched in 2007, Klout measures people’s online influence in terms of...
Mar 20, 2013 | Content marketing, E-commerce and E-retailing, Facebook marketing, Mobile, Online video, Social media
In just one minute, 204 million emails are sent, six million Facebook pages are viewed and 47,000 apps and 1.3 million YouTube clips are downloaded worldwide, according to new research. This new infographic, from Intel, also that Amazon rings up about $83,000 in...
Mar 20, 2013 | Online video, Social media
Simon Cowell has taken his search for the next musical superstar online, asking artists to take part a new viral singing competition, You Generation. Watch a video promoting the competition below: The TV and music mogul’s company Syco is teaming up with the YouTube...
Mar 19, 2013 | Content marketing, Online advertising, Social media, Twitter marketing
Ad technology firm TBG Digital has partnered with Twitter to launch Calendar Live, a new tool that lets advertisers buy promoted tweets and run them during specific television shows as they are broadcast. Calendar Live uses a grid-like, DVR-style listing of shows...
Mar 19, 2013 | Facebook marketing, Online advertising, Regulation, Social media
Musicians are buying Facebook likes’ and YouTube viewers and Twitter follows to increase their popularity, according to a new report. US based data monitoring company Next Big Sound claimed that it has a list of artists who they believe are buying statistics to...
Mar 18, 2013 | Facebook marketing, Online advertising, Social media, Twitter marketing
Facebook is reportedly set to introduce Twitter-style hashtags to its news feed, as the social network looks to find more ways of grouping users together for ad targeting. On Twitter, the now iconic hashtag symbol is used as a way to group conversations and follow...
Mar 18, 2013 | Online advertising, Social media, Twitter marketing
Twitter users are spontaneously forming tribe-like communities of like-minded people who even share their own distinct languages, according to new research. The study, from Scientists from Royal Holloway, University of London, and Princeton University in New Jersey...
Mar 18, 2013 | Mobile, Social media
Tumblr is running ads on its mobile app for the first time, as the popular blogging platform is looks to boost revenues amid growing competition. The move will see sponsored content made viewable on its mobile application, as it does on its web-based, non-mobile site....
Mar 18, 2013 | Facebook marketing, Online advertising, Social media
After its rocky IPO last year, Facebook has started to see success with its mobile and web ad revenues- and Atlas could help it develop an ad network for social media to rival Google’s DoubleClick. Facebook bought Atlas from Microsoft last month, giving the social...
Mar 15, 2013 | Content marketing, Social media
In a surprise move, Google is to shut down its popular RSS tool ‘Google Reader’ in July, sparking outcry from its loyal user base. Launched back in 2005, the tool works as a content aggregator of web feeds, meaning users can go to just one place to view content from...
Mar 14, 2013 | Social media
LinkedIn is to buy news reader app Pulse, as the business-based social network continues its strategy to become a one-stop business news and communications destination. According to technology blog AllTingsD, the deal will see LinkedIn buy San Francisco-based Alphonso...
Mar 13, 2013 | Content marketing, Social media
Britain’s most influential bloggers, who are shaping the nation’s behaviour from what we eat to how we vote, have been revealed. The Bloggers Running Britain Survey of 2013 includes a Geordie football writer with over two million worldwide followers, a debunker of...
Mar 13, 2013 | Facebook marketing, Online advertising, Social media
Seemingly innocuous behaviour on Facebook can reveal intimate details about a user’s personality- which could in turn help advertisers predict their sexuality, political views and religion, according to new research. The US-based study, from Cambridge University,...
Mar 12, 2013 | Online advertising, Social media
Pinterest has launched new social media measurement tools to help businesses monitor user behaviour on the popular online scrapbooking site The move forms part of Pinterest’s strategy to forge closer ties to companies and build a base for the introduction of...
Mar 8, 2013 | Social media
Facebook has updated its website, with a new-look news feed that closely aligns its web and mobile versions under the same design. Watch a video from Facebook explaining the redesign here: Making the announcement at a special launch event in California, Facebook CEO...
Mar 7, 2013 | Online advertising, Social media
IPC Advertising has launched a new influencer marketing product that will enable commercial partners to capitalise on IPC Media’s brands’ influence across social media. Social Catalyst has been created in partnership with PeerIndex, whose technology will now be...
Mar 6, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing
Last month, whisky brand Maker’s Mark reduced its alcohol proof from 90% to 84%, sparking outcry as customers flocked to Facebook and Twitter to discuss ‘watered-down whisky’ and switching to rival brands. After nine days of social media, national newspaper and TV...
Mar 6, 2013 | Online advertising, Online video, Social media, Viral and buyrals
As social media and blogging sites pull readers away from traditional newspapers and their websites, one publisher decided to fight back with this clever banner campaign that highlights how opinions shared on social media aren’t always reliable. See why it’s our...
