Google sponsored shopping ads launch across Europe
Google has revamped its shopping tool in Europe and beyond with a new service called ‘Product Listing Ads’, as the web giant looks to extend its hugely successful AdWords model to the world of ecommerce. Watch this ‘Hangout’ video from Jon Venverloh,...Child’s play? BMW designs car based on 4-year-old’s idea
BMW has used its Facebook page to showcase it’s most outlandish car design yet – based on the ideas of a 4-year-old boy- generating plenty of social media buzz in the process. The 3D concept has been published here, and comes as a response to forum post on a...Twitter becomes shopping platform? American Express sells deals via hashtags
Twitter has partnered with America Express to launch a new service that lets users buy products if they use a special hashtag within their tweets. Watch a video explaining how the service works below: The deal will see Twitter accepting American Express card purchases...The who’s who of Facebook and Google (Infographic)
As Facebook and Google grow, so do their corporate structures. This infographic courtesy of Hierarchy Structure and Designed by Infographics looks at the workforce hierarchy of the two leading internet giants. Facebook: Chairman and CEO: Mark Zuckerberg Board of...Social media in Russia: Top 4 social networks in Russia
Social networking in Russia is huge, with users spending twice the global average time in online hangouts. However, the landscape is very different from Western markets, with Facebook and Google overshadowed by the likes of Odnoklassniki, Moimir and VK in terms of...Facebook deletes EU facial recognition data (as it re-launches in US)
Irish and German regulators have confirmed that Facebook has deleted all trace of European facial recognition data, following a privacy outcry last year. The move comes as the social network reintroduces the controversial tagging tool in the US. The Irish Data...Twitter boosts tracking tools with Bluefin Labs acquisition
Twitter has bought Bluefin Labs to help it monitor social media buzz related to TV shows. Twitter says the buy will help the company “create innovative new ad products and consumer experiences” in social TV. Initially formed by the Massachusetts Institute of...LinkedIn profits smash forecasts- 200m users push shares up 10%
LinkedIn has surpassed 200m registered users, announcing profits more than double what market analysts were expecting. The business-based social network saw pofits for the fourth quarter reach $40.2m (25.5m). The rise came as increasing numbers of job seekers and...Word of mouth trends: How advertising influences real-world conversations (infographic)
Only 4% of conversations about products and services are carried out through social media channels, with most still taking place via regular face-to-face conversations, according to new research. View a slideshare presentation looking at the results below: inTV...Social media strategies: Brands ‘failing to reach key influencers online’
Just 11% of US corporate social media ad budgets are targeting blogs and influencers online, where 86% of their key influencers are found, according to new research. The findings, from Technorati Media’s 2013 Digital Influence Report, indicates that despite...Facebook to tell users which ads are behaviourally targeted
Facebook will start revealing which ads have been behaviourally targeted to users on the social network, in a bid to ease privacy fears. The social network has agreed with the Online Interest-Based Advertising Accountability Program to start displaying the...5 digital marketing trends for 2013: Social sharing, search portals and joined-up data
As technoliogy develops apace, Experian has listed the 5 biggest trends in digital marketing for 2013, including the rise of search engines as portals, social metrics, and updating emails from within the recipients’ inbox. Experian’s new Digital Trends...Instagram debuts ‘Facebook-style’ desktop feed
Instagram has launched a new desktop feature that lets users see all friends’ photos online, rather than just via mobiles. The new web feed lets users scrolling through photos, with the option to comment or like selected pictures. Back in November, Instagram...Top 6 social networks in Japan
Japan’s social media landscape is diverse and fragmented, with many big players battling for dominance (and working together). Facebook and Twitter are popular, but local players Mixi and Gree also have lasting appeal across Japan, while mobile and social gaming sites are also hugely popular. We look at the top 6 social networks in Japan.
