Aug 3, 2021 | AR, Artificial intelligence, E-commerce and E-retailing, IoT, Marketing transformation
Ecommerce sales are set to reach almost 35% (34.8%) share of global chain retail by 2023, leading to changes in the way stores fulfil orders, according to new research.
Jul 27, 2021 | AR, Artificial intelligence, IoT, Marketing transformation, Skills, VR
Technology is advancing at a rapid rate, and job roles are evolving alongside each new breakthrough. A new report highlights some potential new vocations that could crop up in the next five years, from augemented reality life designers to ‘business to robot’ marketing.
Jun 29, 2021 | AR, E-commerce and E-retailing, Marketing through gaming, Marketing transformation, VR
With the launch of Wimbledon this week, Decathlon has announced that their UK flagship store located in London Surrey Quays will present the world premiere of Tennis Esports in partnership with VR Motion Learning GmbH & Co KG, the largest sporting goods retailer in the world.
Jun 15, 2021 | AR
Warner Music is working with the creator of Viral Spark AR, Paige Piskin, to create Coldplay’s first Instagram filter to promote the band’s latest single.
Jun 8, 2021 | Ad tech, AR, Artificial intelligence, Content marketing, Facebook marketing, Online advertising, Transformation, VR
Facebook has published a new, 28-page report on how AR and VR is evolving, and where it’s headed, in terms of consumer interest, future applications, utility, and more.
Jun 1, 2021 | AR, Marketing transformation
Branded augmented reality tools can influence shopping behaviour and change the eCommerce process in a range of ways, according to new research released this week from SnapChat.
Mar 2, 2021 | AR, Artificial intelligence, Content marketing, Marketing transformation
Genealogy service MyHeritage has launched a Deep Nostalgia” feature to bring the past to life, make it appear as though individuals in old photos are looking around, blinking, and even smiling.
Dec 15, 2020 | AR, Germany
FC Bayern Munich opened a new flagship store in central Munich on December 10, 2020 and offers its fans a unique experience: photos with the FCB stars, anytime, with a new augmented reality service.
Dec 14, 2020 | Ad tech, AR, Artificial intelligence, FMCG digital marketing, FMCG digital marketing food and beverages, IoT, Marketing transformation, Mobile, Online advertising, Online video, Skills
From the AI journalists to palm reading payments, technology took us in some strange directions during 2020. In this special article, we celebrate the 10 weirdest news stories of the year.
Nov 5, 2020 | AR, Clothing, Content marketing, E-commerce and E-retailing, IoT, Mobile, Online advertising, Online video, Transformation, Viral and buyrals, VR
L’Oréal Paris has launched a digital make-up line that works on live video using augmented reality technology.
Sep 18, 2020 | AR, Facebook marketing, IoT
Facebook has struck a partnership with Luxottica, the maker of Ray-Ban, to release a new smart glasses device in 2021, as part of a multiyear partnership.
Sep 4, 2020 | Ad tech, AR, Artificial intelligence, Marketing transformation, Online advertising
Face verification firm iProov has launched a system of global threat intelligence for biometric assurance. monitoring and managing threats from increasingly sophisticated cyber-attacks, including the use of deepfakes.
Aug 28, 2020 | AR, Content marketing, Mobile, Social, USA
Walmart has teamed up with Microsoft in their bid to buy TikTok, as the bidding war for the social video sharing app heats up in the US.
Aug 27, 2020 | AR, Mobile, Mobile, Social media
Outside China, TikTok has experienced 72% growth in monthly visitation since the third quarter of 2019, driven by the pandemic, becoming a pioneer in enabling creativity globally.
Aug 13, 2020 | AR, FMCG digital marketing, FMCG digital marketing food and beverages, IoT, Mobile
Google has updated its Lookout app so it can now detect paper currency and read text aloud from labels and documents.
Jul 29, 2020 | AR, Artificial intelligence, IoT, Marketing transformation, Mobile, Skills, VR
One of the world’s biggest tchnology conferencess CES will be online-only in 2021, the organisers have confirmed.
Jul 2, 2020 | AR, IoT, Mobile
Google has acquired North, a Canadian augmented reality wearables company backed by Amazon and Intel. The move follows the failure of its own, Glass, to go mass market.
Jun 29, 2020 | Ad tech, AR, Online advertising, Social
3D and AR creative platform, Poplar has been selected as one of TikTok’s global AR content creation partners.
Jun 26, 2020 | AR, Content marketing, Online advertising, Online video, Social, Viral and buyrals
Popular social media app TikTok is opening up to brands with a new initiative, launching a platform called “TikTok For Business” that will serve as the home for all its current and future marketing solutions for brands.
Jun 22, 2020 | AR, Marketing transformation
Ikea’s research and design lab Space 10 has launched a web-based platform EverydayExperiments.com, which gathers some of the most interesting interior design digital trends.