Jul 6, 2020 | Marketing transformation, Skills
Technology firm Fujitsu is to halve its office space in Japan as it adapts to the coronavirus pandemic, letting staff work flexible hours and working from home will be standard wherever possible.
Jul 6, 2020 | Ad tech, Content marketing, Marketing transformation, Online advertising
Despite COVID-19’s numerous challenges and impacts on the industry, marketers continue to prioritise and invest in new innovations to better serve and retain their customers, with 52% of respondents increasing marketing spend since the outbreak.
Jul 2, 2020 | IoT, Marketing transformation, Online advertising
Speechmatics, a UK leader in any-context speech recognition technology and Puzzel, leading European Contact Centre as a Service (CCaaS) provider, have partnered to transform customer experiences in contact centres through Puzzel’s Agent Assist technology.
Jun 30, 2020 | Marketing transformation, Online advertising
With tech giants including Google, IBM, Microsoft and Intel racing to create the next generation of supercomputers, investment in quantum computing technologies are booming. New research looks into how machines capable of performing calculations in seconds that traditional computers would take 10,000 years to perform, can provide value (or not) in the short term.
Jun 25, 2020 | Ad tech, Content marketing, CPG, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing transformation, Online advertising, Online video, Social, UK
Covid-19 is set to have long lasting impacts on marketing in the sector, with two-thirds of major brands had marketing budgets cut or frozen, with experiential marketing initiatives put on hold for the long-term.
Jun 25, 2020 | IoT, Marketing transformation, Motoring, UK
Ford is working with Vodafone Business to unlock the potential of 5G to future-proof electric vehicle production.
Jun 24, 2020 | Content marketing, Marketing transformation, Online advertising, Online video, Social, UK
The Coronavirus pandemic has radically changed online behaviour, with UK adults spending a quarter of their waking day online during lockdown – a record high, according to Ofcom.
Jun 23, 2020 | Content marketing, Marketing transformation, Online advertising, Social media, Viral and buyrals
Cannes Lions has launched a website and documentary film showcasing 66 years of the best creative ad work, as the Covid-19 pandemic forced the awards show to scale-down this years event to an online-only version, with most awards to be judged in 2021.
Jun 22, 2020 | Ad tech, Content marketing, Marketing transformation, Online advertising, Online video, Skills
Poor processes, few face-to-face meetings, a lack of focus on how clients can improve and the dominance of ‘cost-only’ KPIs mean brands are missing a major chance to enhance their relationships with agency partners around the world and deliver smarter communications, according to new research.
Jun 22, 2020 | AR, Marketing transformation
Ikea’s research and design lab Space 10 has launched a web-based platform EverydayExperiments.com, which gathers some of the most interesting interior design digital trends.
Jun 19, 2020 | Ad tech, Content marketing, CPG, Marketing transformation, Mobile, Online advertising, Twitter marketing, UK, Viral and buyrals
Budweiser is marking the return of top flight football in the UK with three new initiatives, resurrecting its ‘Whassup’ commercial, an Uber Eats promo and a social media campaign that uploaded fan selfies onto stadium billboards during matches.
Jun 19, 2020 | Marketing transformation, Skills
Workspace strategy firm Unispace has launched a new concept for workplace design that addresses the evolution of the workplace in a post-COVID-19 business landscape.
Jun 19, 2020 | Content marketing, Email marketing, Marketing transformation, Online advertising, Social
More than one in three business decision makers have admitted to damaging customer trust and negatively impacting their own brand during the COVID-19 crisis, as a result of communication failures, according to new research.
Jun 18, 2020 | Marketing transformation, Social media
TikTok is launching a new education initiative with a number of high profile experts on board, including TV presenter and mathematician Rachel Riley on board to help teach children.
Jun 16, 2020 | Brazil, India, Marketing transformation, WhatsApp
WhatsApp has launched its first in-app payments service, following a beta test in India.
Jun 15, 2020 | Marketing transformation, Online advertising, Skills
PR and Communications leaders are increasingly focused on recovery in Q2, with ‘learn from’ and ‘get back to’ among the most used terms in communications, according to new research. The Vuelio Barometer analyses themes dominating the public posts of 897 executives....
Jun 11, 2020 | Content marketing, Marketing transformation
Since Covid-19 hit, 56% of journalists have noticed a drop in PR activity and 53% are receiving fewer pitches, leaving many journalists wanting more and better content, according to new research.
Jun 10, 2020 | Content marketing, Digital marketing skills, Marketing transformation, Online advertising, Skills, UK
‘Circle back’, ‘reach out’ and ‘disambiguate’ are among the most annoying overused phrases in business, with a number of pandemic-related buzzwords already making the list, according to new data.
Jun 9, 2020 | Marketing transformation, Mobile
A study of global online traffic shows the whole world is staying logged on later at night and enjoying a lie in before starting work in the morning.
Jun 8, 2020 | Marketing transformation, Mobile, Skills
Health engagement firm Tictrac has secured £6m in its latest funding round, bringing its total investment raised to £13.5m.
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