Feb 26, 2020 | Marketing transformation
The full rollout of gigabit broadband would provide a boost to the economy of 0.7 percent of GDP by 2025, the equivalent of over £13bn, or an extra £217 per person a year, according to new research.
Feb 25, 2020 | CPG, E-commerce and E-retailing, IoT, Marketing transformation, USA
Amazon has launched its first Amazon-branded supermarket called Go Grocery, located in the online retail giant’s home city of Seattle.
Feb 25, 2020 | Marketing transformation, Mobile, Mobile, Online video, Social media
Streaming video rules mobile, with YouTube accounting for more than 25% of total worldwide mobile traffic by volume, followed by Facebook Video with 17%, according to new research.
Feb 25, 2020 | IoT, Marketing transformation, Mobile
SharpEnd, a London-based Agency specialising in IoT, has signed a strategic partnership with Guala Closures Group, a world-leading manufacturer of closures for spirits and wine, and pioneer in connected caps.
Feb 21, 2020 | IoT, Marketing transformation
Auto Trader has worked alongside a futurologist to reveal its predictions for what the 2050 car will look like, predicting the technological developments and social functions of cars in the future.
Feb 19, 2020 | Clothing, Content marketing, CPG, E-commerce and E-retailing, FMCG digital marketing, Instagram, Marketing transformation, Mobile, Online advertising, Online video, Social media, Viral and buyrals
Customers of leading direct-to-consumer brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research.
Feb 17, 2020 | Facebook marketing, Instagram, Marketing transformation, Online advertising, Regulation, Social media, USA, Viral and buyrals
Facebook is to allow paid political messages that sidestep ads loophole, as the upcoming US presidiental election this year puts more scrutiny on digital ad campaigns.
Feb 14, 2020 | Australia and New Zealand, Healthcare, Marketing transformation, Online advertising, Regulation, Search, Social media
Sometimes the customer isn’t always right, especially when it comes to leaving fake reviews. In a landmark ruling, an Australian court has granted a Melbourne dentist an order which forces tech giant Google to reveal the identification of an anonymous online reviewer.
Feb 14, 2020 | Ad tech, Content marketing, Marketing transformation, Online advertising, Online video, Paid search, Programmatic, Search Engine Optimization
Ad tech company Rakuten has revamped its platform, under the new name ‘Rakuten Advertising’, combining affiliate, programmatic and lead generation technology for a more unified suite of products for brands.
Feb 14, 2020 | AR, Artificial intelligence, IoT, Marketing transformation, Mobile, Skills, UK
Smart thermostats are the most popular IoT device that Brits want for their home, ahead of a smart doorbell, according to new research.
Feb 14, 2020 | Ad tech, Artificial intelligence, Content marketing, Marketing transformation, Online advertising
Fiverr is launching Logo Maker, a new service that uses AI to instantly match business buyers with automatically personalized logos, based on hand-crafted designs from vetted designers.
Feb 13, 2020 | Ad tech, AR, Artificial intelligence, IoT, Marketing transformation, Mobile, Mobile, Online advertising, Skills, VR
The Mobile World Congress (MWC) in Barcelona has been cancelled after a growing number of firms pulled out over coronavirus fears.
Feb 12, 2020 | Marketing transformation, Online advertising, Regulation
The current ‘cancel culture’ is increasingly affecting companies as well as individuals and, with scrutiny fiercer than ever on a business’s every decision, more than a third of Brits have turned away from a brand because of its behaviours, according to new research.
Feb 12, 2020 | Marketing transformation, Mobile, UK, USA
Telecoms giant Verizon has opened a new 5G Lab and production studio in London, becoming the company’s first 5G-enabled facility outside the US, to support its international business and media customers.
Feb 11, 2020 | Ad tech, Marketing transformation, Online advertising
TV inflation will reach 7.1% for TV and Digital Video inflation will increase to 6.7% during 2020, according to new research.
Feb 7, 2020 | Instagram, Marketing transformation, Online advertising, Regulation
The ASA and CMA have overhauled the ‘Influencers’ guide to making clear that ads are ads’ with simplified the messages in a bid to provide greater clarity.
Feb 7, 2020 | Ad tech, IoT, Marketing transformation, Mobile
While people are confident in using smart tech, a good proportion simply don’t want to invest in it yet, according to new research.
Feb 7, 2020 | IoT, Marketing transformation, Online advertising
Go Ultra Low, the joint government and industry campaign to promote the uptake of electric vehicles, has launched its new Electric Vehicles Voice App developed by Wavemaker.
Feb 6, 2020 | Artificial intelligence, E-commerce and E-retailing, IoT, Marketing Case Studies, Marketing transformation, Mobile
Isbank became the first Turkish bank to offer a chatbot to provide one-on-one financial assistance to its customers. This case study looks at how the creation of AI-based personal assistant named “Maxi” grew its app users by 2 million in just 5 months.
Feb 6, 2020 | Ad tech, Content marketing, Marketing transformation, Online advertising
Spotify has published its latest financial results, for the final quarter of 2019, as the streaming service looks to expand beyond music to boost profits hamstrung by royalty payments.
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