Jun 18, 2013 | Marketing through gaming, Mobile, Social media, USA
The average US smartphone user spends 58 minutes a day using their device. Communication such as texting / talking are the most popular functions. People use their smartphone more for social networking (16%) than they do for visiting websites (14%). Email accounts for...
Jun 18, 2013 | Marketing through gaming, Mobile, Social media, USA
iPhone users spend an average of one hour and 15 minutes a day on their mobile, exceeding the time spent on Android devices by 26 minutes. iPhone users are also more likely to use their device for emailing (10%) than Android users (8%). View high quality image...
Jun 18, 2013 | Marketing through gaming, Mobile, Social media, USA
The average Android user spends 49 minutes per day using their mobile. 28% of time spent on an Android is spent talking. Conversely iPhone users spend 22% of the time talking. Android users are also more likely to use their mobile for visiting websites (16%) than...
Jun 18, 2013 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Mobile, Online video, Peru, Search engine marketing, Social media
The Latin America online population grew faster than any other global region in the past year, rising 12% to 147 million visitors, according to new research. The findings, from comScore’s 2013 Latin America Digital Future in Focus report, provides a comprehensive...
Jun 17, 2013 | Mobile
Apple and Samsung continue to grow their share in the smartphone market in the US, according to new data. The study, from the comScore MobiLens service, reports key trends in the U.S. smartphone industry during the three month average period ending April 2013. Apple...
Jun 14, 2013 | Mobile
Apple is planning on launching larger size iPhones to rival the likes of Samsung’s Galaxy S4 and the HTC One, according to a new report. Reuters cites ‘four people with knowledge of the matter’ as saying that the firm is also planning cheaper models in a range of...
Jun 13, 2013 | Mobile, Online advertising
Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data released today by ad tech platform Adform has revealed that Europe’s digital advertising community has vastly increased its investment in programmatic mobile...
Jun 13, 2013 | Mobile, South Africa, WhatsApp
Smartphones are on the rise in South Africa. This infographic from InMobi,looks back to 2012 and illustrates how consumer behaviour in South Africa is shifting, as they become more reliant on their phones as their primary means of being connected. Smartphone...
Jun 12, 2013 | Marketing through gaming, Mobile, Social media
This chart shows the different levels of engagement with mobile ads, between the average smartphone user and a smartphone user aged between 18-24 in Britain. Across all categories, young Brits had better recall of mobile ads. Most notably, 56.2% recall social...
Jun 12, 2013 | Mobile, Search engine marketing, Social media
Google has bought crowd-sourced navigation app Waze for a reported $1.3bn (£835m), as the firm looks to extend its sat-nav tools. Watch this video from Bloomberg discussing the deal here: Waze, based in Tel Aviv, combines online maps with updates from other users...
Jun 11, 2013 | Content marketing, Mobile, Online advertising, Search engine marketing
Apple has launched its much-anticipated iTunes Radio music streaming service, as the firm looks to rival the likes of Spotify, Pandora and Google Music. Watch this video from Bloomberg with highlights from the launch event here: The move was announced as part of...
Jun 11, 2013 | Argentina, Brazil, Chile, China, Colombia, Content marketing, CPG, E-commerce and E-retailing, India, Latin America, Mobile, Online advertising, Online video, Peru, Russia, South Africa
Global IP traffic is set to grow three-fold between 2012 and 2017, with some 3.6 billion internet users in 4 years time, according to research from Cisco. Watch this video from Cisco, featuring key highlights of the report below: According to the firm’s Visual...
Jun 10, 2013 | Mobile
Shares in Samsung Electronics have fallen sharply amid fears the world’s biggest smartphone maker has seen a drop in demand for its flagship Galaxy S4 device. JPMorgan Chase cut its profit estimates causing Samsung shares to fall as much as 5.5% in early trade...
Jun 7, 2013 | Mobile, Online advertising, Online video
YouTube now generates about 10% of Google’s total revenue, as the video sharing site sees its ad revenues on mobile devices triple in just six months. Watch the Bloomberg interview where the data was revealed here: The figures were revealed by YouTube’s...
Jun 7, 2013 | Mobile, Russia
Apple has filed for ownership of the ‘iWatch’ trademark in Russia, amid rumoured that the firm is developing a smartwatch device, according to a news report. Russian news site Izvestia reports that Apple has filed for the ‘iWatch’ trademark in...
Jun 7, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, Unilever - Research, tips and news for marketers
Amazon, Google, Facebook and YouTube are amongst the top 12 brands favoured by the UK’s ‘Generation Y’ of 16 to 34 year olds, according to a new survey. The report “Generation Y and Brand Loyalty” from w00t! Media, looks at the changing relationships Britons have with...
Jun 7, 2013 | Facebook marketing, Mobile, Online advertising, Online video, Social media
Facebook is reducing its number of ad units by half, as the social network looks to encourage more advertisers to the site with a simpler format range, tailored to key marketing objectives. In the next six months, Facebook will take the number of total ad units from...
Jun 7, 2013 | Mobile
Google has filed a patent letting users pull a silly face instead of entering a password to unlock their Android phones or tablets. The new technology would require specific gestures to prevent its existing ‘Face Unlock’ feature being fooled by photos. The Jelly Bean...
Jun 6, 2013 | Content marketing, Mobile
The Guardian has come out top in delivering the best mobile news experience, followed by the Independent, according to a new report from EPiServer. The mobile news study assessed the mobile websites and apps of 12 of the UK’s top news publishers, with The Guardian...
Jun 6, 2013 | Mobile
Samsung is to launch a waterproof and dustproof version of its flagship Galaxy S4 smartphone, featuring an ‘Aqua’ mode for underwater photos. Going on sale in the summer, the new device is aimed at users with a more “active” lifestyle and follows Sony’s...
