Jan 8, 2013 | Marketing through gaming, Mobile
Consumers have downloaded more than 40 billion apps from the Apple App Store in just over four years, with almost half of them happening during 2012, according to new figures. The data, released by Apple, indicate it had a particularly strong Christmas period, with...
Jan 8, 2013 | E-commerce and E-retailing, Marketing through gaming, Mobile
Digital sales of music, games and films have broken the £1 billion barrier for the first time in the UK, according to new data. The study, from the Entertainment Retailers Association (ERA) indicates that shoppers spent £1.033 billion – an 11.4% rise – on...
Jan 7, 2013 | Facebook marketing, Mobile, Social media
Facebook has added a voice record feature to its Messenger apps for Android and iOS, with plans to introduce full voice calls in the near future. Instead of typing messages or sending photos and smiley faces, users can now record and send quick voice messages. To send...
Dec 21, 2012 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Viral and buyrals
To round off 2012, we bring you our collection of top stories that shaped the digital landscape. It was an amazing year, with the continued speed of change towards a more digitally centric society: the rise and rise of social, the migration to mobile, the rising value...
Dec 19, 2012 | France, Germany, Mobile, UK
Apple leads the UK Smartphone market, but Samsung is catching fast, and Android has strengthens its position as the top operating system in the top 5 European markets, according to new data looking at mobile trends in Europe. The research, from comScore,looks at key...
Dec 14, 2012 | Mobile, Search engine marketing
Google’s new standalone Maps app for iOS has just gone live in the App Store, following Apple’s controversial decision to replace it with their own brand of mapping software. The move was widely criticised after numerous mistakes were found in Apple Maps’...
Dec 14, 2012 | Mobile, Online advertising
Google has updated its mobile advertising tools, tweaking its in-app image ads in a bid to reduce unintentional clicks on small mobile screens. Google found most of the accidental clicks on app image ads happened at the outer edges of the ad, no doubt because people...
Dec 13, 2012 | Marketing through gaming, Mobile
From social media and maps to games and news updates, mobile and web apps are now fulfilling many of our day-to-day tasks in a faster and more convenient way than before. Reading the news, sending mail, reading and updating social networking sites like Twitter and...
Dec 12, 2012 | Mobile, Search engine marketing
Consumers by far favour using search engine apps to brand apps when using smartphones to search for information on products and services, according to new research. The study, from the Direct Marketing Association, reveal that seven in 10 (68%) UK smartphone owners...
