Mastercard is adding payment capabilities to the newly launched Garmin vívoactive 3, letting people pay for goods while out keeping fit without provide having to carry their phone or wallet around.
From smart watches to Google Glass, wearable technology is a growing trend. But what are the most popular applications for your brand?
Live Streaming services such as Periscope and Facebook Live have become hugely popular worldwide, with the Middle East and African region the biggest adopters of the new technology, according to new data.
Unilever’s dressings brand Hellmann’s has begun testing a new direct-to-consumer model with on-demand delivery service Quiqup in a collaboration connected by Unilever Foundry.
Global location tech company GroundTruth (formerly xAd) has seen a 35% QoQ revenue growth as major brands like L’Occitane and Timberland put more budget towards location-based marketing.
WhatsApp is set to launch direct payments on its messaging app, as the Facebook-owned messaging app becomes the latest service to let users transfer money to one another with a text.
Digital monitoring firm comScore has published its Top 10 Burning Issues in Digital report providing a perspective on the most pressing topics, issues and trends that are changing the way media buyers and sellers evaluate digital in the context of the broader media ecosystem.
Music streaming service Soundcloud has survived a recent money scare after securing a $170m (£135m) in investment.
The mobile tipping point is happening among 16-24s globally; the point in which internet users will spend longer on their mobile than all other devices combined, according to new research.
Snapchat shares have plummeted 17% as the social media firm saw user numbers and revenues grow slower than expected and losses rise nearly fourfold, amid increasing competition from Instagram.
Google has launched a new initiative to help reduce annoying advertisements online, by telling websites if they serve ads that people tend to find annoying.
Facebook has closed a video-focused app targeted at under-21s less than a year after it was launched.
Mobile is driving consumption and usage and as such it is driving advertising spend, the 2016 IAB Europe AdEx Benchmark report reveals that mobile display grew by 52.9%.
Google and Facebook recently announced quarterly income totalling £27 billion and their dominance is highlighted by the fact they account for one in every three and a half minutes of the time Britons’ spend online, according to new research.
The digital lives of internet users in the Middle East & Africa Region revolve around smartphones., with 3 in 10 digital consumers truly mobile-only, according to new research.
Google Play has started down ranking poorly performing apps, making them harder to find on the app store.
