Jul 6, 2017 | CPG, E-commerce and E-retailing, Mobile, Social media
Sportswear giant Nike is to start selling its products directly on Amazon and Instagram, as it looks to target younger consumers. The move will allow Nike connect better with Millennials who cite Amazon and Instagram as prime destinations, while also combating fakes...
Jul 6, 2017 | Marketing through gaming, Mobile
Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a nationwide sampling campaign. The augmented reality app will give away 10,000 free pints, redeemable in Mitchell & Butler outlets, to people who successfully ‘snatch’ and...
Jul 6, 2017 | Mobile, Search engine marketing
Apple is outperforming Samsung when it comes to paid search advertising, with retailers spending over £8.5m on iPhone related search terms according to new research. The study, released by Kantar Media company AdGooroo, reveals that tech and home and garden are...
Jul 3, 2017 | Mobile, Regulation, Social media
Snapchat has introduced a map feature that lets users track other people’s location in real time, a move that could open new doors to marketers, but also sparking concerns among safety and privacy advocates. “Snap Maps”, launched last week, plots users and...
Jul 3, 2017 | Mobile, Social media
Instagram is a fast growing social media platform, but how can you stand out from the crowd. This infographic looks at how some of the world’s biggest brands, such as Nike and Coca-Cola, get the most out of Instagram. Did you know brands on Instagram enjoy regular...
Jun 29, 2017 | CPG, Mobile, Online advertising, Online video
Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology. While Tommy Hilfiger has been able to run its ground breaking chatbot through...
Jun 23, 2017 | E-commerce and E-retailing, Mobile
A new campaign that helped the Åland bank calculate the carbon footprint of every credit-card purchase has taken one of the top digital prizes as this year’s Cannes Lions Festival. The Åland Index Initiative for the Bank of Åland (Ålandsbanken) won a Grand Prix in the...
Jun 19, 2017 | Content marketing, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Viral and buyrals
On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017. Agency vi wanted to demonstrate the...
Jun 16, 2017 | Mobile, Online video
Children and teenagers are increasingly watching TV through a smartphone and using on demand services, as viewing habits among young people continue to shift towards mobile and on demand streaming, a study has shown. Research by MediaCom showed that a third (33%) of...
Jun 15, 2017 | Mobile, Regulation
The EU has scrapped mobile roaming charges from today, meaning that using a smartphone for calls, text and internet away in Europe will cost no more than using it at home. The new “Roam Like Home” legislation effectively bans service providers from adding extra...
