Jun 14, 2017 | Content marketing, Mobile, Online advertising
Samsung has struck partnerships with BuzzFeed and NowThis to give consumers access to immersive content, which is made possible by Samsung’s Gear 360. Since early June, BuzzFeed and NowThis have each been creating and publishing engaging videos and photos across...
Jun 13, 2017 | Digital marketing skills, Mobile
Uber’s CEO Travis Kalanick is rumoured to be taking a leave of absence for several months, amid accusations of discrimination and cut-throat practices at the taxi app firm, accoridng to a new report. The news comes as Emil Michael, a senior vice president, is...
Jun 12, 2017 | Content marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, UK
After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base. The shock election result saw the Conservatives getting the...
Jun 9, 2017 | Mobile
Boston Dynamics, known for its robots such as Atlas and BigDog, has been sold by Google to Japanese telecoms giant Softbank for an undisclosed sum. Boston Dynamics’ robots, which also include the dog-like Spot and the sprinting Cheetah, have become sensations on...
Jun 7, 2017 | CPG, Mobile
L’Occitane and ThreePipe utilised xAd’s Blueprints technology to draw polygons around specified stores identified as popular stores across UK high streets. Targeting those who were considering gifts for occasions such as Mother’s Day, L’Occitane used proximity based...
Jun 6, 2017 | Mobile
Apple is taking on Amazon’s Echo and Google Home with a voice-activated $349 speaker called the HomePod. Unvieled at this week’s WWDC17 conference, the new device uses personal digital-assistant Siri and core Apple services like Apple Music. However,...
Jun 5, 2017 | Mobile, Search engine marketing
New research from marketing technology company Wiraya, in partnership with YouGov, has revealed that 71% of consumers think voice will be used for one or more daily tasks in 10 years’ time. Companies are increasingly betting big on voice with new services such as...
Jun 5, 2017 | Mobile
Global affiliate marketing network CJ Affiliate (has launched Cross-Device Solution to accurately identify consumer transactions across multiple devices and reach multi-device shoppers on a deeper level than previous industry capabilities allowed. The Cross-Device...
Jun 5, 2017 | Facebook marketing, Mobile, Social media, Viral and buyrals
Emotional validation is a key catalyst for frequent posting and sharing social media, with millennials leading the way for posting personal content, according to new research. The study, from visual marketing platform Olapic released the results of a new survey...
Jun 2, 2017 | Mobile, Social media
Snap made its Spectacles available across Europe today, almost seven months after the company debuted them in the US. Spectacles are a one-size-fits-all pair of sunglasses that can record 10 seconds of video at a time and sync wirelessly with the mobile Snapchat app....
Jun 1, 2017 | E-commerce and E-retailing, Mobile, Social media
Are you most likely to use a mobile for Facebook, a PC for shopping and a tablet for Netflix? A study reveals which sectors are most dominated by the different devices in terms of the time people spend visiting them – and the answers aren’t necessarily...
Jun 1, 2017 | Mobile, USA
Ad blocking continues to be a controversial subject, but only half of US users are aware of filtering software, according to a new report. This special report in collaboration with Adblock Plus, The State of Mobile Ad-blocking in 2017, takes a deep-dive into the...
May 31, 2017 | Mobile
International creative agency, Perfect Fools, has made an app that has won the hearts of the Swedish population and revived their nation’s favourite song contest. Perfect Fools added ‘hearting’ to the voting system of the mother of all song contests,...
May 30, 2017 | Mobile, Social media
Traditional media still dominates worldwide consumption, but mobile is set to account for 26% by 2019 despite slowing growth, according to new research. The study, from Zenith Media, indicates that traditional media will account for 69% of global media consumption in...
May 30, 2017 | Mobile, Online advertising, Social media
Snapchat is encouraging brands and media buyers with discount offers in an attempt to boost its ad business, according to a news report. Marketing news site Digiday reports that the offers appear to vary from agency to agency. One media buyer told Digiday that...
May 26, 2017 | Mobile, Social media
Instagram has allowing marketers to push sign-up and app-install promotions within its Stories section. Until now, Instagram Stories ads have only offered broad “reach” objectives for branding purposes and not more targeted marketing goals. The new move...
May 25, 2017 | CPG, Digital marketing skills, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, South Africa, Unilever - Research, tips and news for marketers
Unilever has introduced a digital recruitment programme that will use online gaming to select the best candidates. The Unilever Digital Recruitment Programme is an online initiative that mixes gaming with video interviews to find the best graduates. The selection...
May 24, 2017 | Mobile, Regulation
Most parents believe children should be 11 years or over before they own a smartphone or tablet with internet capability, according to new research. The survey of 2,000 UK adults was conducted by LaptopsDirect.co.uk, published in the Technology Forecast Report 2017....
May 23, 2017 | Mobile, Social media
Nearly one-fifth (19.8%) of internet users in France, or 10.4 million people, will Instagram regularly in 2017, according to new research. The study, from eMarketer, alos found that by comparison, more than half (51.8%) will use Facebook at least monthly this year—a...
May 19, 2017 | Mobile
Globally, the native digital assistant installed base is set to exceed 7.5 billion active devices by 2021, which is more than the world population according to the US Census Bureau on May 1, 2017. But fear not – Skynet, from the popular Terminator movies, does not...
