Smart elevators let people hear machines ‘talk’ around the world
Elevators have been given a voice to have conversations in real time, enabling people to hear machines talk. Helsinki-based creative agency, hasan & partners, worked with KONE to connect selected elevators in different countries around the world. The elevators...UK mobile ad spend continues to soar ahead of desktop (as Google beats Facebook)
The amount spent on mobile ads in the UK is forecast to reach nearly £7bn this year, accounting for 36.6% of the UK’s media ad investment by the close of the year, according to new research. The data, from eMarketer’s latest UK ad spending forecast, indicate that...Shazam debuts augmented reality tool for brands
Media recoignition app Shazam has launched a a massively scaled augmented reality (AR) platform for its brand partners, artists and hundreds of millions of global users. Beam Suntory, Inc., the world’s third largest premium spirits company, has signed on as one...“Things Guys Don’t Talk About”: New social media film for Childline
Creative agency, Don’t Panic, has created a hero film ‘Things Guys Don’t Talk About’ for Childline, as part of its #ToughToTalk campaign, which aims to empower boys to seek support for suicidal feelings. The film was created using case-studies from boys that suffer...Yahoo text-based chatbot sets reminders and shopping lists for family
Yahoo has unveiled a new text-based chatbot, called ‘Captain” designed to coordinate logistics between family members, without needing download an app or buy extra hardware. The tool uses a text-based system that sets and sends reminders as well as updates shopping...Nissan reveals ‘secret’ driverless car tests in London
Carmaker Nissan has been quietly testing its new driverless cars on public roads in London. Using modified ‘Leaf’ models, the company says its week-long trial is the first time anywhere in Europe that autonomous cars have been let loose on the public highway. The...NHS uses Snapchat to attract new recruits during National Apprenticeship Week
The NHS, the UK’s largest employer, is turning to Snapchat for a social media campaign aimed at attracting apprentices to the health service during the Government’s 10th National Apprenticeship Week. The Snapchat campaign – which is a first for the Health Education...Top 10 trends at Mobile World Congress 2017: 5G, IoT and robots
Mobile World Congress has become one of the biggest tech events in the digital calendar, and this year was even bigger, with robots, AI and old school Nokia’s stealing the show. Taking place every 12 months in Barcelona, the gigantic tech show is a chance for...Snapchat attracts 42 million fans to NFL content
Last week saw Snapchat become a public company, revealing some key audience usage figures in the process… including a huge audience for its NFL content The popular chat app claimed that 42 million people watched its NFL content this season, up from 30 million during...Snapchat beats expectations as stock leaps 44% on stock market debut
Snap Inc, the owner of messaging app Snapchat, has gone public after months of speculation, with shares initially priced at $17, with stocks jumping 44% to US$24.48 on the first day of trading. It brings the value of the business to $28bn, making it the biggest...Nokia 3310 nostalgia overshadows iPhone and Samsung
Nokia’s relaunch of its classic 3310 – the first mass-market mobile phone – has prompted a significant peak in consumer engagement with the brand, as half (50%) of consumers say they have read or heard about Nokia in the past week, according to a survey by Harris 24....Snapchat IPO: Massive £19bn valuation despite revealing losses
Snap Inc, the owner of Snapchat, is set to make its debut on the New York Stock Exchange today with a better-than-expected market valuation of $24bn (£19bn). The company has priced 200 million shares at $17 apiece, with investors demand helping the tech start-up to...LINE debuts AI assistant for mobile messenger
Mobile messaging app LINE has launched a cloud AI assistant called “Clova” at the Mobile World Congress in Barcelona, Spain. Clova – an abbreviation of “Cloud Virtual Assistant” – is the result of a collaboration between LINE and NAVER Corporation, Korea’s leading...Snapchat demographics: US “less dominated by 18-24s compared to UK”
Ahead of today’s expected Snapchat IPO, Verto Analytics loos at how US usage of the popular messaging app compares to the UK data. • 18-24s account for 57% of U.S. Snapchat usage, compared to 70% in the U.K. The same is also true for Instagram (34% in the U.S., 43% in...European app trends in 2017: Business apps on the rise
UK app usage has increased by 28% in the last year as Brits turn to their phones for social and professional tasks, according to the latest report from Flurry.
