Dec 14, 2016 | Mobile, Social media
Shazam has teamed up with Snapchat to integrate the music and video recognition app within the social network. This partnership will make it possible for users to Shazam from within Snapchat by pressing and holding on the Snapchat camera screen when music is playing...
Dec 14, 2016 | Content marketing, Mobile, Online video
Digital marketing, technology and commerce consultancy, Amaze has revealed its top ten industry predictions for 2017. Its chief strategists and technologists have set out how human behaviour will influence digital advancements in the year ahead and what this will mean...
Dec 13, 2016 | Marketing through gaming, Mobile
Games developer Niantic has updated its Pokémon Go app, as the augmented-reality game’s popularity has slumped from its record-breaking uswer numbers back in June. The news comes as Niantic has announced a series of other commercial announcements intended to...
Dec 9, 2016 | Marketing through gaming, Mobile, Online advertising, Online video, Viral and buyrals
Games maker Machine Zone spent big bucks to get Arnold Schwarzenegger to promote its latest mobile game in this super bowl ad. The gamble paid off, becoming the most viewed and shared YouTube ad of 2016. Created by agency Twofifteen McCann, Arnold Schwarzenegger...
Dec 8, 2016 | CPG, FMCG digital marketing food and beverages, France, Mobile, Online video, Viral and buyrals
Burger King France have taken a novel approach to Christmas Jumper, launching a special smartphone app that adds an interactive element to festive-wear. A Jumper specially designed to allows you to sparkle this Christmas thanks to a pocket where you can put a...
Dec 8, 2016 | E-commerce and E-retailing, Mobile
Smartphones are rapidly increasing their share of online retail traffic in Europe, with a 54% year-on-year increase in visits to retail sites from smartphones in 2016, according to Adobe’s 2016 Mobile Retail Report. Key findings include: • Smartphone revenue growth...
Dec 7, 2016 | Mobile, Online advertising, Online video, Social media
The new generation of tech-savvy millennials presents a huge challenge to marketers, with high expectations and values. Kantar Millward Brown, a leading global research agency helping businesses grow strong brands, today released its annual digital and media...
Dec 6, 2016 | Mobile
Uber has sparked criticism after its latest update lets the app to track a user’s location for five minutes after a journey has ended, even if the app is only running in the background. Now provide location to Uber all the time, or not at all. Quite arrogant,...
Dec 5, 2016 | Mobile
Apple has announced plans to invest “heavily” in driverless car software, following years of speculation that the tech giant is eyeing the automotive industry. In a letter to the US National Highway Traffic Safety Administration (NHTSA), the tech giant...
Dec 2, 2016 | Facebook marketing, Mobile
Facebook is opening up its Creative Hub to “the entire global advertising and marketing community,” letting them experiment with ad formats and ideas before unleashing them on the public. The hub lets creative agencies preview and share mock-ups with...
Dec 1, 2016 | Mobile
As we fill our Christmas stockings with the latest must-have technology, what happens to the tech gadgets of Christmas past that were once at the cutting edge, but have now been superseded by advancements in innovation and design? New research shows those old Nokia’s...
Nov 30, 2016 | E-commerce and E-retailing, Mobile
More people were browsing on Cyber Monday 2016 than the year before, but there were fewer people actually making purchases, according to new research. The study, from Hook Logic, looked into UK consumer’s online browsing and buying habits throughout Cyber Monday. The...
Nov 30, 2016 | Mobile
As holiday shopping results are tallied from the Black Friday to Cyber Monday time period, early results show it was a banner year for mobile., with many opting to use retailers apps to grab a bargain, according to new research. Urban Airship today released...
Nov 30, 2016 | E-commerce and E-retailing, Mobile
With the shopping phenomenon that is Black Friday and Cyber Monday over for another year, new research from ChannelAdvisor shows how mobile came out on top, reigning supreme, over desktop as consumers’ preferred method of shopping over the sales period. According to...
Nov 29, 2016 | Mobile
Mobile ad campaigns are getting better at reaching thier targets, showing an 11 percentage point increase over the last year in terms of accuracy, according to new research. The data, from Neilsen, indicates that mobile ads in the US reached their intended audience...
Nov 28, 2016 | E-commerce and E-retailing, Mobile
This year’s Black Friday saw less stampeding crowds but more money spent, as shoppers opted to go online and on mobiles to grab their bargains, according to new research from Adobe. In the US, where Black Friday originated as a sale day after Thanksgiving, sales...
Nov 28, 2016 | Marketing through gaming, Mobile
A games developer from London has developed a mobile phone game called ‘Cigbreak’ aimed at smokers wanting to kick the habit. Cigbreak has been developed by Hope Caton, writer of the global hit video game TombRaider IV: The Last Revelation. Together with...
Nov 24, 2016 | E-commerce and E-retailing, Mobile
The mobile phone is now used more on Christmas than at any other time of the year, with two out of three transactions completed on a smartphone, according to new research looking into festive shopping trends. The study, from Criteo, provided insights into shopping...
Nov 23, 2016 | Mobile, Online advertising, Online video, Search engine marketing
Online advertising spend grew 13.4% to €18.6bn for the first half of 2016, with mobile display and mobile search the key drivers, according to new research. The AdEx Benchmark H1 2016 study, from IAB Europe, in collaboration with IHS Markit, indicates that the €18.6bn...
Nov 23, 2016 | Mobile
IBM has launched Project Intu, an open platform designed to let developers embed its AI “Watson” functions into various end-user device form factors, offering a next generation architecture for building “cognitive-enabled experiences”. Project...
