Instagram takes on YouTube with IGTV ads
Instagram has revealed plans to sell advertisements in IGTV, its home for longer videos, a bid to compete with YouTube for a larger share of the booming market for online video.
Mobvista revamps mobile ad company under Nativex
Mobile ad tech firm Mobvista is upgrading to a group brand and restructuring its core businesses under the Nativex sub-brand.
WeChat ‘censored coronavirus-related messages’ since January 1st
WeChat, one of China’s most popular social media apps, started to censor messages about the coronavirus a week before officials acknowledged the virus, according to new research.
Ex Ikea VP launches next gen AR start-up London Dynamics
Michael Valdsgaard, former head of digital transformation at IKEA, has used his keynote speech at Retail Without Borders to launch his latest venture: a high-tech immersive commerce solution provider, London Dynamics.
TikTok ‘to reach 10 million users in the UK by next year’
Social video app TikTok is forecast to surpass 10 million users in the UK by 2021, representing more than 1 in 5 Brits, according to new research.
Huawei partners News UK for app news service
News UK has integrated its content apps with Huawei to give consumers three exclusive features on the mobile giant’s AppGallery store.
Email marketing trends: mature consumers more likely to buy instore than online
Mature people aged 45 and over are more likely to want to respond to an email ad by buying instore rather than online, according to new research.
Revealed: Mobile phone myths Brits believe the most
From 5G conspiracy theories to radiation poisoning, OnBuy’s mobile phone department conducted a survey to find out the mobile phone myths Brits believe the most.
Global mobile trends: YouTube leads with over 25% of all mobile traffic volume
Streaming video rules mobile, with YouTube accounting for more than 25% of total worldwide mobile traffic by volume, followed by Facebook Video with 17%, according to new research.
SharpEnd gets funding boost for IoT connected packaging
SharpEnd, a London-based Agency specialising in IoT, has signed a strategic partnership with Guala Closures Group, a world-leading manufacturer of closures for spirits and wine, and pioneer in connected caps.
Ad of the week: Burger King serves up ‘mouldy Whopper’
Burger King’s latest ad campaign takes the bold step of showing its signature burger decaying in a time-lapse video to showcase its removal of artificial preservatives.
TikTok ramps up parental controls as popularity soars with teens
TikTok is introducing new safety features letting parents link their account to their child’s and control the content they see.
Fashion and beauty retail trends: Reviews, discounts and photos most likely to drive online purchases
Customers of leading direct-to-consumer brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research.
Duolingo owl joins Angry Birds in marketing crossover
Duolingo has teamed up with gaming company Rovio to put its language teaching owl into Angry Birds.
Global app trends: Install ad spend ‘to double by 2022’
Global app install ad spend is set to reach $118 billion in 2022 as millions of people in the developing world come online, according to new research.
Which smart home products will Brits own in 2020?
Smart thermostats are the most popular IoT device that Brits want for their home, ahead of a smart doorbell, according to new research.
Mobile World Congress cancelled over coronavirus fears
The Mobile World Congress (MWC) in Barcelona has been cancelled after a growing number of firms pulled out over coronavirus fears.
Verizon expands with new 5G lab and studio in London
Telecoms giant Verizon has opened a new 5G Lab and production studio in London, becoming the company’s first 5G-enabled facility outside the US, to support its international business and media customers.
Nearly one third of UK consumers don’t own smart tech devices (and they don’t want ads)
While people are confident in using smart tech, a good proportion simply don’t want to invest in it yet, according to new research.
Case study: Isbank virtual banking bot boosts brand awareness and transactions
Isbank became the first Turkish bank to offer a chatbot to provide one-on-one financial assistance to its customers. This case study looks at how the creation of AI-based personal assistant named “Maxi” grew its app users by 2 million in just 5 months.
