Oct 2, 2015 | Mobile
It’s getting more expensive to advertise on apps, with app download volumes and marketing costs continuing to rise as brand marketing spend migrates to mobile, according to new research. The data, from mobile marketing tech firm Fiksu, indicates that in August 2015...
Sep 30, 2015 | Content marketing, Mobile
Google has unveiled its latest Chromecast 2 media streamer with a new Chromecast Audio. Like the original, the video version of the Chromecast 2 dongle will continue to ‘cast’ music, video and games to TV, with support for iOS and Android devices. It will...
Sep 29, 2015 | Mobile
A week on from the latest iPhone launch, how are adoption rates faring? New research looks at usage rates over the weekend. Fiksu measured the volume of new device activations 3 days post-release and found the following: • Adoption of the iPhone 6S is lagging behind...
Sep 29, 2015 | Mobile, Search engine marketing
With assistants like Siri, Cortana, Google Now and Facebook M set to become major interfaces, what are the key trends around voice controls? New data looks at the users and motivations behind this growing technology that could change the face marketing as we know it....
Sep 29, 2015 | E-commerce and E-retailing, Mobile
Mobile is now playing an important role in most onlne purchases, with 50%of eCommerce transactions including a cross-device jopurney from the consumer, according to new research. The study, from Criteo, looked 1.4 billion online transactions, revealing that 50% of...
Sep 25, 2015 | Mobile
With the Rugby World Cup in full swing, how are the official app and website faring? New research suggests lessons have been learned from design flaws in last years FIFA football World Cup app. Digital business performance specialist Dynatrace carried out tests on the...
Sep 24, 2015 | Digital marketing skills, Mobile
Internet user growth is slowing and over half of the world’s 7 billion people are offline, the United Nations (UN) has warned in a report released this week. Around 57% (or 4.2 billion people) do not enjoy regular access to the Internet and in the...
Sep 24, 2015 | Mobile, South Africa, Unilever - Research, tips and news for marketers
South Africa may have one of the lowest maths literacy rates in the world, but it’s up there when it comes to tech literacy – the market boasts 86% mobile penetration. Using the latter to boost the former seemed a good opportunity – and laundry brand OMO, with a...
Sep 21, 2015 | Mobile
Burberry’s new spring-summer collection got an exclusive preview on Snapchat for the first time. Pictures of the new range was shown on the luxury-goods brand’s Snapchat channel for 24 hours from 7 pm on September 20. A day later, the photos of the collection...
Sep 17, 2015 | CPG, Mobile
Snapchat has launched in-app purchases and new ‘lenses’ tool that adds smart animations to selfies, with Mountain Dew the first brand to sign up. The new Lenses feature is a selfie filter which recognises photos of the user’s face and applies animation to...
Sep 17, 2015 | Mobile, Regulation, Russia
Russia’s anti-monopoly watchdog has accused Google of abusing its dominant position in the market by forcing phone-makers to pre-install its apps on Android phones. The firm could face penalties of up to 15% of its 2014 revenue in Russia. The case was originally...
Sep 15, 2015 | Mobile
Americans are spending 198 minutes per day using mobile apps this year, compared with 168 minutes watching television, according to new research. The study, from Flurry, indicates that entertainment and content apps are breaking into top-grossing charts, with Netflix,...
Sep 15, 2015 | Facebook marketing, Marketing through gaming, Mobile, Social media
Advertisers globally are spending nearly four times more on Facebook mobile app ads than last year, used to promote mobile apps from Google Play and Apple app stores. The research, from Kenshoo, also indicates that app installs from the mobile app ads increased by...
Sep 14, 2015 | Mobile, Online advertising, Regulation
If you’re an advertiser, Apple is about to make your job more difficult. The latest IOS 9 for iPhones and iPads allows mobile ad blocking and introduces a Flipboard-style news aggregator that favours iAds over rivals. We look at the implications as Apple changes the...
Sep 14, 2015 | China, Germany, Mobile, Online advertising, Search engine marketing, USA
The amount spend on internet ads worldwide is catching TV at a rate of growth that could see it become the dominant medium by 2018, according to a new report. The research, from ZenithOptimedia’s latest Advertising Expenditure Forecasts, indicates that internet...
Sep 11, 2015 | Mobile
In further evidence of how the internet of things is spreading to new industries, a new app is helping sheep farmers keep track of their flock via a smartphone app. The app, from Welsh government-funded TAG project, lets users record everything from the weight of a...
Sep 11, 2015 | Mobile, Regulation
The UK government has launched a national programme called IoTUK which it said will “amplify” the UK’s Internet of Things (IoT) capability. IoTUK will be all about pushing IoT entrepreneurship, the government said, and will collaborate with...
Sep 11, 2015 | E-commerce and E-retailing, Mobile
Google is launching its second attempt at mobile payments, rolling out a new ‘Android pay’ service across the US this week. The firm previous attempt at replacing credit cards with mobile phones ‘Google Wallet’ failed to get much traction, and...
Sep 10, 2015 | Mobile
Apple has revealed its latest range of products, including an iPad Pro tablet with stylus pen, a TV box with its own app store and new iPhones, alongside an app that helps Android users switch over to the Apple ecosystem. At its event Wednesday in San Francisco, Apple...
Sep 9, 2015 | Facebook marketing, Mobile, Social media
Instagram has launched a set of new 30-second TV-style ad formats across 38 markets, as the Facebook-owned chat app looks to boost its ad reach. Instagram also launched new advertising formats including landscape-shaped photo and video to give ads a “more cinematic...
