Jul 24, 2015 | Mobile
Despite being seen as the mobile-savvy generation, 15% of Britain’s 18-34 year-olds who own a smartphone admit to having never used their smartphones for anything shopping related on a given list, according to new research. The YouGov online research commissioned by...
Jul 23, 2015 | Mobile
Apple Watch sales have failed to meet expectations as customers have baulked at the high price tag, it has been revealed. Taking estimates from several analysts, the general wisdom is that Apple has sold between 2.5 million and 3 million watches. Apple has put the...
Jul 22, 2015 | Mobile
Smartphone owners are increasingly switching from Wi-Fi to 4G signals at home, with 65% of mobile phone usage now occurring indoors, according to new research. The report, from network testing company GWS, estimates that as many as 40 per cent of British smartphone...
Jul 22, 2015 | China, Mobile, Social media
China mobile social networking users will reach 335.9 million this year, up 20.7% on 2014, according to new research. The report, from eMarketer, forecasts that the number will continue grow and by 2019, users will exceed 480.4 million, representing 34.8% of total...
Jul 21, 2015 | Mobile, UK
Over 72% of the 47 million large UK digital audience access the internet via more than one device, be it a combination of desktop/smartphone or desktop/tablet, according to new research. Mobile has also now become more engaging than desktop, accounting for 56% of all...
Jul 20, 2015 | E-commerce and E-retailing, Mobile
Apple Pay went live in the UK last week, following its launch in the US earlier in the year. Brandwatch has analysed how well the contactless payment system is going down with the public on social media. The result unfortunately isn’t a great start for Apple Pay....
Jul 14, 2015 | E-commerce and E-retailing, Mobile
Apple Pay is now live in the UK, and MasterCard has announced that it will offer its cardholders immediate access to the new service helping them to use their cards where and how they want with a seamless experience. Users of Apple’s iPhone 6, iPhone 6 Plus and Apple...
Jul 13, 2015 | Content marketing, Mobile, Social media
The marriage of mobile technology and social media has shifted the editorial control of news, research has found, effectively allowing consumers to seize the newsroom. The study of 7,500 media consumers found news is being dispersed in a more personal fashion via...
Jul 10, 2015 | Mobile
Google’s postponed Glass project is back- but this time the augemented reality glasses will not be for consumers, according to a news report. 9to5google reports that Google is internally referring to its next iteration of Google Glass as “Enterprise Edition” or “EE”....
Jul 10, 2015 | Mobile, Online advertising
What do Zoella, Minecraft, Ed Sheeran and political documentaries have in common? They all have their own YouTube channels that are part of the Multi-Channel Networks owned by traditional media groups including RTL, Warner Music, Disney and Discovery. New research...
Jul 10, 2015 | Mobile, Online advertising, Online video
Audi has teamed up with display ad technology firm Celtra to run a new vertical video format tailored for mobile screens. Audi from Celtra on Vimeo. Celtra is launching two new video ad formats – Short form vertical video and Reactive video – further expanding its...
Jul 9, 2015 | Australia and New Zealand, Mobile, UK
Cricket fans are looking forward to watching this summer’s Ashes series on their mobiles, with one in three online video starts for the Ashes expected to come from mobile, according to new research. New research from Adobe examined social media buzz building up to the...
Jul 8, 2015 | Digital marketing skills, Mobile
The BBC is to give away one million new Micro:bit computers to 11- and 12-year-old children across the UK. The BBC micro-bit has been produced in collaboration with a string of partners including Barclays, Samsung and Microsoft. The pocket-sized, codeable computer was...
Jul 7, 2015 | E-commerce and E-retailing, Mobile
Use of smartphones when shopping has only increased 9% since 2013, with smartphone shoppers in the north of the UK most likely to have used an app to shop, according to new research. The report, from Shoppercentric entitled: “WindowOn…Connected Shoppers” examines UK...
Jul 7, 2015 | Mobile
Google is leading the way in self driving cars, with its automonous vehicles now hitting public roads in the US. The new infographic from autocare business National lookt at 10 technologies that power the next big thing in transportation. Google co-founder Sergey Brin...
Jul 3, 2015 | Facebook marketing, Mobile, Online advertising, Online video, Social media
Facebook is to share ad revenue with selected videos creators that post on its new ‘suggested videos’ scheme, in a step toward luring more premium content away from sites like Google’s YouTube. Facebook will offer contributors 55% of the revenue from ads that appear...
Jul 2, 2015 | Mobile, Regulation
Mobile phone roaming will end in July 2017 and will be significantly cut next summer in an agreement on telecoms laws reached last night between MEPs and representatives of EU governments. The deal, reached after so-called trilogue discussions today involving the...
Jun 30, 2015 | Facebook marketing, Mobile, Social media, South Africa
Facebook is opening an office in an affluent suburb of Johannesburg next month, as the social network looks to reach more users on the continent. North America has a population of about 500 million, and two-fifths of them are on Facebook. The sales office will be...
Jun 26, 2015 | Mobile
A chance meeting between two self-driving cars resulted in in a near-miss collision in California this week, according to a news report. Reuters reports that a self-driving Lexus operated by Google cut off a self-driving Audi run by Delphi Automotive as it was trying...
Jun 25, 2015 | Mobile
Here are the top digital marketing data and case studies that caught our eye. Google ‘Mobilegeddon’ 2 months on: How did brands fare? When Google released its Mobile-friendly update on April 21st 2015, many experts believed it would have a dramatic impact. Websites...
