Oct 31, 2014 | E-commerce and E-retailing, Mobile, UK
Retail giant John Lewis has predicted that traffic from mobile phones will outstrip traffic from desktops on Christmas day, as the UK continues to take advantage of digital technology. Last year saw mobile make up nearly 50% of all traffic to the John Lewis website on...
Oct 31, 2014 | Mobile, Search engine marketing
Google has launched a new app designed to take a broader view of fitness tracking, using the sensors in Android phones to track their activities, with Basis, Adidas and Motorola signing up as initial partners. View the Google Fit preview here: Google Fit goes live...
Oct 30, 2014 | Mobile
Here are the top digital marketing data and case studies that caught our eye. Mobile now accounts for half of all YouTube traffic Half of all YouTube views are now coming from mobile devices, with Google now mulling an ad-free subscription service to cater for the app...
Oct 30, 2014 | Mobile
Microsoft has launched its first wearable device, a cross platform fitness bracelet that connects to users’ smartphone, monitors their activity and displays notifications such as texts and calendar events. View the promo video here: The ‘Band’ is now on sale in...
Oct 30, 2014 | Brazil, India, Latin America, Mobile
Google Play and messaging apps are driving mobile app growth in emerging markets, with Brazil, Indonesia, Turkey and India leading the way, according to new research. This is according to App Annie and MEF, which believe these countries’ mobile infrastructure and rate...
Oct 29, 2014 | Mobile
Google is working on a new cancer detection system that uses pills and a smart wristband to detect early signs of the disease. Watch this video from the Wall Street Journal discussing the project here: Under development at Google’s X labs department, the pill would...
Oct 29, 2014 | E-commerce and E-retailing, Mobile
A number of high-profile retailers have rejected using Apple Pay in their stores, despite growing popularity of the new contactless payment service. The tool, which went live on iPhone 6 models last week, will not be available in many major stores, including Walmart,...
Oct 29, 2014 | Mobile, Online video
Half of all YouTube views are now coming from mobile devices, with Google now mulling an ad-free subscription service to cater for the app generation. The figures come from YouTube chief executive, Susan Wojcicki. confirming that mobile now accounts for 50 of all the...
Oct 29, 2014 | China, France, Germany, India, Mobile, UK, USA
Brands with slow or poorly made mobile websites are increasingly losing potential customers, as mobile savvy users switch to rival sites to meet their high expectations, according to new research. The study, from Netbiscuits and Hightail Young, also found that people...
Oct 28, 2014 | E-commerce and E-retailing, Mobile, Online advertising, Online video, Search engine marketing, UK
UK advertising spend grew at its fastest rate for three years in Q2 2014, with mobile and video on demand leading the charge, according to new research. The study, the Advertising Association and Warc, indicates that overall UK ad spend grew 8.5% year-on-year...
Oct 27, 2014 | E-commerce and E-retailing, Mobile
Apple’s new iPhone 6 payment service has charged some users twice for every transaction they made, forcing the Bank of America to issue refunds to customers. The service, which went live last week, lets iPhone 6 users tap their phone to pay for items once inked to...
Oct 24, 2014 | Mobile
Microsoft is planning to launch its own smartwatch device in the ‘next few weeks’, according to Forbes. Forbes, which cites unspecified sources who are reportedly “close to the project”, said the gadget will have health-monitoring capabilities such as a heart...
Oct 24, 2014 | Mobile, Social media, Twitter marketing
Twitter has launched a new mobile development kit, Fabric, letting developers create cross-platform apps for iOS and Android. Watch this video from Bloomberg discussing the deal here: The social network hopes will get its technology embedded in a new generation of...
Oct 23, 2014 | Mobile
Microsoft is phasing out the Nokia brand for its mobile products, instead calling its smartphones Microsoft Lumia. Nokia’s non-mobile division, which is not owned by Microsoft, will continue to use the name. The mobile operation was bought by Microsoft in April...
Oct 23, 2014 | Mobile
As more people flock to urban areas, there will be a growing trend for technology driven ‘mega cities’ across the globe, presenting a huge opportunity for brands, according to a new report. The research, from Frost & Sullivan, in partnership with Hitachi Europe,...
Oct 23, 2014 | E-commerce and E-retailing, Mobile, Search engine marketing
Google has launched its latest Consumer Barometer planning tool, letting marketers monitor consumer media and shopping habits across 46 countries. The free tool lets users download customised data and market-specific information. These can help users discover anything...
Oct 23, 2014 | Mobile
Just as many have positive (60%) views of advertising as they do negative (59%), but most use advertising to make purchasing decisions, according to new research. The study, from BuzzCity, spotlights mobile users’ attitudes advertising. 5,100 respondents across 25...
Oct 22, 2014 | Mobile
Apple Pay has gone live, letting iPhone users pay for goods and services in store by tapping their phone. View this video from CNN discussing the new scheme here: The service can store Visa, MasterCard and American Express credit card information and works with the...
Oct 22, 2014 | Mobile
After months of speculation, SnapChat has finally launched the first ad on the chat app, featuring a 20-second ad for new horror film ‘Ouija’- amid complaints that its ‘scaring’ users. View this video from the Huffington Post examining the deal here: Universal...
Oct 21, 2014 | Mobile, Social media, Unilever - Research, tips and news for marketers
To coincide with its annual self esteem weekend, Dove has launched a new Snapchat initiative as the Unilever beauty brand looks to expand on upcoming digital platforms. During the self esteem weekend, Dove encouraged fans to send themed Snap pictures to the site and...
