Sep 23, 2014 | Facebook marketing, Mobile, Online advertising, Social media
Facebook-owned photo sharing app Instagram has launched its ads in the UK with an initial partnership with Omnicom Media Group. Seven brands managed by Omnicom Media Group agencies Manning Gottlieb OMD, OMD, and PHD have become the first to roll out ads in users’...
Sep 23, 2014 | Mobile, Search engine marketing
Increasing contextual awareness in apps, as seen in digital assistants such as Google Now, will transform the process of app discovery and the cluttered app tray, according to a new report looking into mobile trends. The study, from Juniper Research, points to...
Sep 22, 2014 | Digital marketing skills, Mobile
Microsoft has axed a further 2,100 jobs as the software giant looks continues its plan to cut 18,000 jobs, representing 14% of its workforce. Microsoft said 747 people are being made redundant in its Seattle operations , with the rest spread across the globe....
Sep 22, 2014 | China, E-commerce and E-retailing, Mobile, Philippines
Although PCs dominate in the majority of Southeast Asia markets, use of mobile phones for online shopping is growing in popularity across the region, according to new research. The data, from Nielsen, indicates that consumers across Southeast Asia are going online in...
Sep 18, 2014 | Marketing through gaming, Mobile, UK
There are now more women playing video games than men, driven by 25-44 year old women downloading free puzzle and trivia game apps, according to a new report. The research, from Internet Advertising Bureau UK (IAB) looked into the habits of the British game-playing...
Sep 17, 2014 | E-commerce and E-retailing, Mobile
Luxury sales are flourishing , and marketing to tablet users (particularly on Tuesdays) is the best way to engage with this lucrative demographic, according to new research. New data from Rakuten Marketing’s affiliate network, Rakuten LinkShare, reveals the most...
Sep 16, 2014 | India, Mobile
Google has revealed the first smartphone in its Android One range, pitched as low cost smartphones that offer a high quality standard, in an attempt to capture more of the lucrative developing markets. Watch this promo video for Android One below: The handsets provide...
Sep 16, 2014 | Content marketing, Mobile, Regulation
Apple has launched a tool that lets iPhone users delete a free U2 album from their iTunes library, after an outcry from some users that the songs were unwanted and took up too much storage space on their devices. The band’s first record in five years was made...
Sep 15, 2014 | France, Germany, Mobile, Online advertising, Online video, UK
As more advertisers switch to automated ad buying for their digital campaigns, new research suggests the programmatic market is already booming- rising a massive 111% during 2013. View key findings below: IAB Europe Programmatic Market Sizing Study Sept 2014 from...
Sep 12, 2014 | Mobile, Social media, UK, USA
Nearly half of all teens aged 16-19 are using Snapchat across a number of major western markets, according to new research. The data, from GlobalWebIndex analysed teen usage of Snapchat across the platform’s top five markets. The teen demographic – 16-19 year olds –...
Sep 10, 2014 | E-commerce and E-retailing, Mobile
Apple has revealed its latest range of bigger smartphones and its much-anticipated smartwatch, along with a new mobile payments system that uses fingerprint ID for security. Watch the whole Apple event below: The announcement, at Apple’s annual conference marks the...
