Jul 29, 2014 | Facebook marketing, Mobile
Facebook is set to remove the in-built messaging function from its mobile app over the next few days, in favour of its standalone Facebook Messenger app. The company has been trialling the strategy in Europe since April, and has now decided to roll-out the change...
Jul 25, 2014 | Facebook marketing, Mobile
Facebook is rolling out device targeting to its Mobile App Ads platform, allowing advertisers to segment users by handset model, OS version and how users are connected to the internet. The update is being rolled out to advertisers over the next few days. An obvious...
Jul 24, 2014 | Facebook marketing, Mobile
Mobile advertising grew to 62% of all Facebook’s ad revenues in Q2 (from 41% in 2013) as the company continued to develop and enhance its mobile platform. Year-on-year, profits for Q2 rose 138% to $791m (£464m) as total revenues from advertising grew 67% to...
Jul 23, 2014 | Mobile, UK
This chart shows the top preferred push notifications by category for the UK. Consumers are most likely to want to receive deals or offers from their supermarket, or updates on their favourite music with both categories having a 22% favourability rating. Push...
Jul 23, 2014 | Mobile, UK
This chart shows customers’ preferred mobile push notifications. Customers are most responsive to sales promotions with 34%. Location-based offers and new product launches are the least popular themes for push notifications each receiving 26%. View high quality...
Jul 23, 2014 | China, Mobile
Xiaomi has launched a new flagship smartphone and low-cost companion wristband, as the fast-growing Chinese electronics firm looks to expand into the wearable technology sector. #MiBand – More colours and features! At an amazing price of RMB$79...
Jul 22, 2014 | Mobile, Online advertising, Search engine marketing, Social media
Google’s revenue from Cost Per Click (CPC) ads, a key measure of the quality of its advertising, have fallen for the 11th quarter in a row, as pressure from international markets and the rising popularity of social media push the value of paid search ads downwards....
Jul 22, 2014 | E-commerce and E-retailing, Mobile
Snapchat could soon let advertisers offer a ‘buy’ option to users directly from the chat app, rivaling the likes of Facebook and Twitter, following two trademarks being filed earlier this month. The trademarks, which were uncovered by TechCrunch, suggest Snapchat...
Jul 22, 2014 | Mobile, Social media, Twitter marketing
Twitter is simplifying its direct messaging service, as the social network looks to compete with the rising popularity of chat apps such as Facebook’s WhatsApp, Line and WeChat. The revamp means that viewers can view their entire direct-message history on mobile,...
Jul 21, 2014 | Facebook marketing, Mobile, Social media
Facebook is trialling a ‘buy’ button for ads and page posts from brands, letting users purchase goods directly from Facebook without leaving the social network. Initially running in the US only with select partners, the button will appear on from adverts...
Jul 18, 2014 | Mobile, UK
One in nine (11%) UK households will have at least one smart system by the end of this year, rising to over one in four (27%) households in five years, according to new research. The report, from global forecasting firm, Strategy Analytics, indicates that the number...
Jul 17, 2014 | Facebook marketing, Mobile, Online video
Facebook has teamed up with Nielsen to monitor how its users watch TV via their mobile devices in the US, as the social network continues to ramp up its appeal to mobile advertisers. Under the new scheme, Facebook will use Nielsen demographics data about its users who...
