May 6, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media
The rise and fall of key global brands are both a warning and a model to follow for marketers, according to a new report looking at the top 100 global brands. The analysis of the fortunes of some of the world’s most famous brands by brand research company Millward...
May 6, 2014 | Mobile, USA
The most disruptive shift in the US digital media marketplace has been the shift from desktop to mobile platforms, according to new data from ComScore. This is evidenced by the fact that smartphone technology was introduced several years ago, yet this device, now...
May 2, 2014 | Mobile, Social media, WhatsApp
ShapChat has expanded from pictures into video and text messaging- taking on the likes of WhatsApp, Vine, Instagram and WeChat. The new features, collectively called Chat, let users swipe the name of one of their friends in their Snapchat contact list to start a text...
May 2, 2014 | Mobile, Social media, USA
As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge, according to new research from comScore. In fact, many of the major social networks are seeing far more traffic and time spent coming from mobile...
May 1, 2014 | Mobile, UK
Ad funded mobile network Samba has closed down after first launching two years ago, blaming “unsustainable data costs”. Samba functioned as a virtual mobile network operator that used the Three UK platform and claimed to offer the country’s first free Mobile Broadband...
May 1, 2014 | E-commerce and E-retailing, Mobile, UK
Over two thirds (68%) of 4G users feel that faster access to the internet encourages them to make more purchases from their smartphone, according to the latest consumer research from Voice of the Customer specialist eDigitalResearch and online retail body IMRG. IMRG...
May 1, 2014 | Mobile
More than two thirds (66%) of the Total Digital Population in Spain now accesses the internet via more than one device in a month; compared to 65 percent in the U.K. and 58 percent in the U.S. comScore recently launched MMX MP to deliver a unified view of desktop,...
Apr 30, 2014 | Australia and New Zealand, France, Germany, Mobile, UK, USA
Apple has performed strongly in the first quarter of the year, with sales bouncing back in Europe, Japan and Australia, but Android still dominates globally, according to new data. The study, from Kantar Worldpanel ComTech, found that across Europe, Android remains...
Apr 30, 2014 | Mobile, Social media
Facebook raised many eyebrows when it bought WhatsApp for $19 Billion earlier this year- paying 19 times more than it did for Instagram just 2 years earlier. But it turns out that Facebook’s offer was only the fourth biggest acquisition bid in 2014, as demonstated by...
Apr 30, 2014 | Mobile
Older Brits are using the internet more following the growing popularity of tablets, according to new Ofcom research. In its new report, called Adults’ Media Use and Attitudes, the regulator revealed that the number of over-65s accessing the web has risen by...
Apr 29, 2014 | Content marketing, Mobile, Online video, Social media, Viral and buyrals
The Webby Awards, often dubbed the Oscarsof the Internet, has announced its latest batch of award winners, with Vine, Airbnb, Kickstarter and Vimeo among this year’s winners for their services to digital media. Talk show host Jimmy Kimmel won the Viral Video award for...
Apr 29, 2014 | Mobile
Nokia has named Rajeev Suri as its new chief executive officer, as the mobile maker completes its sale to Microsoft. The 46-year old replaces Stephen Elop and has until now led Nokia Solutions and Networks (NSN), the network equipment unit of the firm. The unit is set...
Apr 29, 2014 | Mobile, Online advertising, UK
Ad spend in the UK is forecast to surpass £20bn for the first time in 2015, driven by digital, according to new figures from the Advertising Association and Warc. Key findings from the report include: • Mobile will remain the fastest growing ad medium through 2015,...
Apr 29, 2014 | Marketing through gaming, Mobile
Rovio, the Finnish game maker behind Angry Birds, saw revenues rise just 2.5% as profit growth fell by half, according to its latest financial post. The games company had profits of £22m in 2013 on revenues of £128m, compared to £45.6m in 2012 on £125m. It was Angry...
Apr 28, 2014 | Facebook marketing, Marketing through gaming, Mobile, Social media, Twitter marketing, USA
This chart shows the breakdown of time spent on smartphones in the US. 86% of users time Is spent using apps with the remaining 14% of time taken up by browsers. Gaming is the number one time consumer with 32%. Interestingly Facebook accounts for 17% of smartphone...
Apr 28, 2014 | Facebook marketing, Mobile, Social media
Facebook has bought fitness tracking app Moves, suggesting the company’s interest in entering the health monitoring technology arena. Facebook has acquired the maker of fitness tracking app Moves, which can track the distance the user walks or runs alongside the...
Apr 28, 2014 | Mobile, Search engine marketing, Social media
Google+ could soon be facing serious cutbacks that will see an end to forced integration with other platforms, dramatically cut division resources and a shift to Google’s fast-growing Android mobile platform, according to a news report. According to a report in...
Apr 25, 2014 | Mobile
Apple has enjoyed a strong first quarter of the year, with the electronics giant planning to buy stock back from shareholders while increasing its quarterly dividend by 8%. The firm enjoyed first-quarter sales of $45.6bn (£27.2bn), up about 5% year-on-year and a...
Apr 24, 2014 | Mobile, Online advertising, Online video, Search engine marketing
Google is offering advertisers the option of targeted app install ads on mobile search and YouTube, following similar moves by rivals Facebook, Yahoo and Twitter. Google will promote app installs across the AdMob network to target consumers based on existing user...
Apr 24, 2014 | Mobile
Samsung’s Gear Fit smart band has proved more popular than expected, with the electronics giant having already sold its initial Gear Fit batch, according to news reports. Korean publication MK News says that Samsung produced between 200,000 and 250,000 Gear Fit units,...
