Apr 3, 2014 | CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and case studies that caught our eye. 5 digital challenges for the Chief Marketing Officer More than half of global marketing leaders surveyed say they have greater responsibility for revenue growth and 61% say data acquisition...
Apr 3, 2014 | Mobile
Microsoft is set to launch a version of Windows aimed at the emerging Internet of Things movement, uniting connected devices such as appliances, sensors, and wearables under the Windows brand of operating systems. The move follows the recently announced Android Wear...
Apr 3, 2014 | Mobile, USA
US smartphone users are switching to apps rather than mobile browsers when surfing the internet, according to new research. The study, from analytics company Flurry, indicates that US consumers’ use of mobile web sites has dropped by almost a quarter, from an average...
Apr 3, 2014 | Mobile, UK
Nest, the home automation firm bought by Google in January, is launching in UK this week- under the claim it can bring home energy prices down by up to 29%. Co-founded by former Apple engineers and creators of the iPod, Tony Fadell and Matt Rogers, Nest has brought...
Apr 3, 2014 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Search engine marketing
Smart watches, flexible screens, geo-targeting and Google Glass – we know what the mid-term future looks like, and it couldn’t get more exciting. So why is the present such a mess for most brands when it comes to “mobile first marketing”? Danny...
Apr 2, 2014 | Mobile
A massive rise in the number of connected devices making up the Internet of Things (IoT) will have a major impact on how the supply chain operates, according to a new report. The study, from by analyst firm Gartner, suggest that factors such as access to information...
Apr 2, 2014 | China, France, Germany, Mobile, Online video, UK, USA
Larger screen phones, better video quality and 4G networks are the three most important factors for driving greater consumption of video content on mobile phones, according to a new report from Strategy Analytics looking at global mobile video trends. The study –...
Apr 1, 2014 | Australia and New Zealand, Content marketing, CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Twitter marketing, UK, Unilever - Research, tips and news for marketers, Viral and buyrals
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best...
Apr 1, 2014 | Facebook marketing, Mobile, Online advertising, Online video, Social media, Twitter marketing
TV viewers in the US are increasingly using social networks while watching primetime shows, as brands increasingly invest in Facebook and Twitter ads to coincide with TV events, according to new research. The study, from the Council for Research Excellence (CRE) found...
Apr 1, 2014 | Mobile
Sony has revealed its first electronic paper tablet, measuring just 7mm thick and the size of an A4 piece of paper. Watch this review from Engadget, looking at Sony’s device last year; Priced at around $1,100 (£660) the Digital Paper tablet uses an E-ink display...
Mar 31, 2014 | Mobile, Social media, Twitter marketing, USA
Instagram is being used by nearly a quarter of all smartphone owners in the US, and is set to overtake Twitter this year in terms of market share, according to new research looking at mobile marketing trends in the US. The research, from eMarketer, shows that...
Mar 31, 2014 | Mobile
Blackberry has reported a net loss of $5.9bn (£3.5bn) for its latest financial year, as the former smartphone king continues to lose ground to the likes of Apple and Samsung. Despite the loss, in the three months to 1 March 2014 it recorded a smaller-than-expected...
Mar 28, 2014 | Mobile
Microsoft has launched an iPad version of its Office software, following the launch of an iPhone version last year. Microsoft’s Office 365 Home Premium, designed for home consumers, costs $100 a year. For businesses it costs from $60 per year upwards, depending...
Mar 28, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Brand loyalty trends: Internet searches ‘bigger influencer than TV ads’ Friends and family have the biggest influence on buying new products, but the Internet searches are more likely to...
Mar 27, 2014 | Marketing through gaming, Mobile
King, the maker of the popular mobile game Candy Crush, has seen it shares drop 15% below its IPO price on the first day trading on the New York Stock Exchange. Despite an overall rise in the market, King opened at $20.50 a share, below the company’s IPO price...
Mar 26, 2014 | Mobile
A texting blunder has led to thousands of pounds being donated to both Unicef and the World Wildlife Fund (WWF), instead of Cancer Research as part of the ‘No Make Up Selfie’ craze. Seen any #polarbearselfies? Remember to check your text donations carefully before...
Mar 26, 2014 | Mobile, Online advertising, Online video, UK
Three quarters (75%) of UK organisations are losing potential revenue due to poor contact data, and 94% believe they have poor data quality in their organisations, according to new research. The findings from a new Experian report indicates that this flawed data is...
Mar 26, 2014 | Mobile
US chipmaker Intel has bought Basis Science for an undisclosed sum, as the wearable technology market grows at a rapid pace. Under the deal, the US based start-up will be merged with Intel’s New Devices Group, which focuses on wearable computing and connected...
Mar 26, 2014 | Mobile
HTC has unveiled the One (M8) smartphone, the follow up to its biggest selling model last year, as the Taiwanese firm looks to rival Samsung and Apple in the high-end smartphone market. The HTC One (M8) features a new larger display, powerful reworked internal...
Mar 25, 2014 | Facebook marketing, Mobile, Online advertising
Facebook’s global mobile ad market share is catching Google, as the two internet giants account for two thirds of all mobile ad spend during 2013- pushing overall growth to a massive 75%, according to new data. The study, from eMarketer, indicates Google, took...
