To promote the launch of its cutting-edge new running shoes, Epic React, Nike developed an immersive Reactland initiative that transported users into the heart of a virtual video game (complete with an Avatar of themselves).
Black Friday and Cyber Monday 2018 was 36% bigger for online fashion retail than 2017, according to new research.
European publishers believe revenue generated by video, native and mobile formats will grow by more than a quarter (26%) over the next 12 months.
Mobile payment apps are quickly being adopted by millions of people worldwide and can indicate a country’s attitude toward technological advances, with 47% of people using mobile wallets, according new research.
Digital advertising grew by 10% to €25.7bn in the first half of this year, with mobile set to take a 50% share of the total, according to new research.
Samsung has revealed its much-anticipated foldable mobile phone with a flexible screen at its developers conference in San Francisco.
Over two thirds (70%) of consumer have yet to act on voice search results, with many concerned about the accuracy of online business information, according to new research.
Nearly two-thirds of businesses (63%) actively collect and implement feedback from reviews into their apps, according to new research.
6-second ads that are repurposed from TV commercials rarely work, so how can brands create an emotional connection in a tiny amount of time on a mobile screen? New eye-tracking research looks at what successful short ads all have in common.
An increasing number of IT security professionals see future in IoT and social media for general opinion, general news and discussion on IT Security, according to new research.
Brands speed up investment in Artificial Intelligence to gain a competitive advantage in delivering personalised customer experiences at scale, according to a new study.
Viber and FC Barcelona have struck a new partnership on interactive media distributed across the football club’s chatbot on the messaging app.
A major study of consumers’ subconscious reactions to digitised voices has revealed a significant bias towards female voices amongst people under the age of 35.
Companies recognize that marketing agencies and social media can extend an app’s reach and tell a company’s story, a new survey finds.
Discovery platform Taboola has struck a global strategic partnership with vivo, the fifth largest smartphone manufacturer in the world.
Taxi firm Addison Lee Group has partnered with automotive tech firm Oxbotica to launch a self-driving taxi service in London by 2021.
Google has announced that smartphone manufacturers will no longer have free access to its popular apps on Android, such as Chrome and Google Search, following an antitrust fine earlier this year.
GlobalWebIndex has launched Pollpass, technology-powered mobile solution to transform how survey data is collected, with a chatbot interface will capture ‘hard-to-reach’, mobile-first audiences.
Chinese tech giant Huawei is already outselling Apple phones worldwide this year, but can its new high-powered Mate 20 range with AI and 3D modelling features cement its position in Western markets?
Most businesses dedicate a significant portion of their app development budget to marketing, but companies measure the success of their apps differently.
