Mar 20, 2014 | France, Germany, Mobile, Online advertising, UK
More advertisers in the Europe, Middle East and Africa (EMEA) region are turning to mobile to drive audience traffic and brand awareness than ever before, according to data from Millennial Media. The report, from digital ad platform Millennial Media latest S.M.A.R.T....
Mar 20, 2014 | Mobile
More than ever job seekers are using mobile devices to browse for career opportunities over the internet, but few businesses have their career pages optimised for the mobile. Fewer still have invested enough to make their application process painless on a mobile. This...
Mar 19, 2014 | Mobile
Google is bringing Android to wearable devices with a new platform that lets developers create apps for upcoming smartwatch devices. Watch this promotional video for Android Wear here: Major manufacturers LG Electronics and Motorola are already developing devices that...
Mar 19, 2014 | Facebook marketing, Mobile, Online advertising, Regulation, WhatsApp
WhatsApp founder Jan Koum has dampened “careless and inaccurate” rumours about possible changes to the messaging app’s privacy policies following its $19bn Facebook takeover. In a blog post, Koum aimed to calm fears that that Facebook’s $19bn...
Mar 18, 2014 | Mobile, Online video, UK
In contrast to other countries where smartphones are used more often than the television, laptop or tablet, UK multiscreen users still favour the television, despite having the highest smartphone penetration of any other country surveyed, according to new research....
Mar 17, 2014 | Mobile, UK
Older shoppers are more likely than youngsters to use their mobiles to compare prices online for products they see in stores, according to new research. Statistics from retail technology group Omnico revealed that 50% of 55-59 year olds have used their smartphones to...
Mar 14, 2014 | Marketing through gaming, Mobile, UK
Games studio King Digital will become Britain’s most valuable publicly listed internet company after being priced at $7.6bn ahead of its IPO. The London games studio behind the mobile hit Candy Crush Saga has seen its valuation soar by $2bn in less than a month....
Mar 14, 2014 | Facebook marketing, Mobile, Regulation, WhatsApp
The Android version of WhatsApp has a loophole that leaves chat histories wide open to other apps installed on the same smartphone, according to new findings from a security consultant says. Consultant, system administrator, and entrepreneur Bas Bosschert documented...
Mar 13, 2014 | Content marketing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, USA
Here are the top digital marketing data and case studies that caught our eye. Facebook ROI or RIP? Brand’s organic reach is ‘destined to die out’ Organic reach of the content brands publish in Facebook is destined to hit zero, with brands forced to pay to reach fans...
Mar 13, 2014 | France, Germany, Mobile, Online advertising, Regulation, Search engine marketing, Social media, UK
This week, the EU has updated its 19-year-old data protection laws, with stronger safeguards for citizens’ personal data. The new European data protection laws mean that companies found in breach of users’ personal data rights will risk fines of up to €100m....
Mar 12, 2014 | CPG, E-commerce and E-retailing, Email marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media
Most of the time marketers are in their comfort zone when it comes to marketing rules, regulations and company policies – but take one look at digital and it can feel easier to get things wrong than right. Danny Meadows-Klue is a Commissioner for the regulation of...
Mar 12, 2014 | Mobile, UK
UK mobile advertising revenue is forecast to overtake newspaper ad revenue in the UK in 2014 for the first time, according to new research. The study, from eMarketer, indicates that mobile ad spend will rise from £1.9m in 2013 to £2.3bn in 2014. In contrast,...
Mar 11, 2014 | Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media
Ahead of the World Wide Web’s 25th anniversary, a new report surveying hundreds of experts outlines how digital technology will evolve over the next decade- with many good and bad results. The report from research firm Pew Internet, which surveyed nearly 1,500...
Mar 10, 2014 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Content marketing, Facebook marketing, France, Germany, India, Latin America, Mobile, Peru, Philippines, Russia, Social media, Twitter marketing
This chart shows the active users for the top 10 social networks by region. Respondents were asked the question “Which of the following services have you used/contributed to in the last month?”. Facebook proved to be popular across all regions, with 55% of...
Mar 10, 2014 | Mobile, USA
When looking at U.S. smartphone and tablet users, women win the battle of the sexes in terms of time spent on media via apps and the mobile Web, according to this new infographic from Nielsen. In fact, while all smartphone users spent 89 percent of their mobile media...
Mar 8, 2014 | Mobile
This chart shows the change in market share for the top 5 smartphone brands in 201.2 and 2013. Samsung accounted for the largest market share for both years, growing by 1% over the period. Apple holds the second largest market share, but was the only manufacturer to...
Mar 7, 2014 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, USA
McDonald’s has become the latest brand to run a SnapChat marketing campaign, using NBA star LeBron James to generate buzz on the popular self-destructing photo-sharing app. The company spent a few days promoting its new account on Twitter, then sent out a snap of...
Mar 7, 2014 | Marketing through gaming, Mobile
OnLive, the service that allowed users to buy and stream videogames via the cloud, has relaunched with a new business model. The new service no longer lets users buy or rent streamable games through OnLive, instead letting users play games they already own on any...
Mar 7, 2014 | Mobile
The BBC has rolled out a new search engine for its content on mobile, as the broadcaster looks to broaden its mobile reach. For the past year, if you performed a search on http://www.bbc.co.uk/ from a mobile device, you would have received the main desktop search...
Mar 6, 2014 | Mobile
A new app making a splash at this years New Orleans Mardi Gras lets people rent out their bathrooms to local party-goers- in a bid to tackle to problem of public urination at the festival. The Airpnp app (a play on the popular house renting app AirBnB) lets local...
