Nov 6, 2013 | Facebook marketing, Mobile, Social media
Facebook’s mobile ads now generate nearly half of all the social network’s revenues, the company has announced. In its third quarter earnings report, Facebook said that 48% of users on a given day are only accessing it from mobile, and advertising spend has...
Nov 6, 2013 | Australia and New Zealand, China, France, Latin America, Mobile
Windows Phone now accounts for one in ten smartphone sales across the five major European markets and has seen strong growth in the UK, but Android still leads the way, according to new research. The new data, from Kantar Worldpanel ComTech, looks at smartphone sales...
Nov 5, 2013 | Mobile
Google is to start indexing content inside apps, meaning that users will see installed app content appear on their search results for relevant keywords. The move will see Google’s bots crawling and indexing content within Android apps, meaning that searches from...
Nov 5, 2013 | Mobile
Blackberry has made a surprise U-turn on its planned $4.7bn (£3bn) sale to consortium Fairfax Financial, instead replacing its chief executive and raising $1bn from investors. Watch this video from Bloomberg discussing the move here: The announcement on Monday saw...
Nov 4, 2013 | Mobile, Regulation, Search engine marketing
A consortium of tech firms including Microsoft, Apple, Blackberry, Ericsson, and Sony, have teamed up to file a lawsuit against Google and its Android smartphone makers, over the way it matches search terms with relevant advertising. The move is largely seen as an...
Nov 4, 2013 | CPG, FMCG digital marketing food and beverages, Mobile
Google has revealed the latest version of its Android operating system, named after the Nestle chocolate brand KitKat, as part of the launch of its Nexus 5 smartphone. Watch the promo video here: The handset is billed as “the slimmest and fastest” Nexus...
Nov 4, 2013 | E-commerce and E-retailing, Mobile
Following the surge in smartphone usage across the country, consumers now have access to more loyalty schemes on mobile devices than they do in their physical wallets, reveals a study by CloudZync. The research, which polled 2000 consumers, highlights that while our...
Nov 1, 2013 | Content marketing, CPG, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. Top 24 social networks worldwide: Facebook, YouTube and Qzone lead the way Facebook and YouTube are the most popular social networks in the world, followed by China’s Qzone and Sina Weibo,...
Oct 30, 2013 | Mobile, Online advertising, Social media
SnapChat has been valued at $4bn by keen investors, despite the popular self-destructing photo app not having an established revenue model. The California-based start-up has received the phenomenal price-tag after reportedly considering a plan to raise $200m in...
Oct 30, 2013 | Mobile
Google’s Motorola has teamed up the firm behind the ‘lego phone’ to offer a modular smartphone that lets the user choose the components that matter most to them. Watch the Phonebloks promo video here: The new project, which has already been running for a...
Oct 29, 2013 | CPG, Mobile, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
As Halloween approaches, Procter and Gamble’s detergent brand Tide has features in a series on horror movie parodies using Twitter’s 6-second Vine video format. The Halloween-themed Vine spots feature is featuring in digital out-of-home ads in 11 markets; they run...
Oct 29, 2013 | Mobile
Apple’s fourth-quarter profits fell 9%, despite selling 26% more iPhones than in the same period last year, as more consumers opt for lower priced Apple devices. The financial results, annohnced by CEO Tim Cook yesterday, mark the third consecutive quarter that...
Oct 29, 2013 | Mobile, Online advertising
Nielsen is launching a new tool that helps advertisers monitor TV shows watched through DVRs, Internet-connected TVs, and mobile devices as well as via traditional broadcast networks, in a bid to get a more accurate view of modern TV consumption. In a blog posted...
Oct 29, 2013 | Mobile, Social media
Wikipedia has begun testing a service that sends articles via text message, aimed at emerging markets in Africa. The online encyclopaedia has partnered with mobile operator Airtel to offer the free initiative which is being tested out in Kenya. It is hoped the service...
Oct 27, 2013 | Mobile, WhatsApp
This chart shows the top 15 mobile apps and the percentage of mobile internet users that they reach. Google Maps reaches the most mobile internet users with 54%, equating to over 474 million users. Mobile only social networks Vine, Instagram and Facebook Messenger...
Oct 27, 2013 | Mobile, WhatsApp
This chart shows the growth of the top 15 mobile apps between Q1 and Q3 2013. twitter’s social networking effort Vine has seen the biggest growth of 2013 with a remarkable 403%, but still only reaches 3% of mobile users, the smallest reach of the top 3 apps....
Oct 25, 2013 | Content marketing, CPG, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. The best and worst email subject lines in 2013 Many marketers spend hours constructing great email layout and copy, but then treat the subject line as an afterthought. A detailed survey of...
Oct 25, 2013 | Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
UK advertising spend rose 3% in the first six months of 2013, driven by a fast take up of mobile and search ad placements, according to the latest Advertising Association/Warc Expenditure Report. Total adspend was £8.54bn in H1 following growth of 2.3% in 2012 when...
Oct 25, 2013 | Mobile
Samsung has registered a patent that could hint at its own Google Glass-style wearable device, as the electronics giant continues to expand into the wearable technology field. The design patent, filed in South Korea early this year, was granted full registered status...
Oct 24, 2013 | Mobile
SMS remains the most useful engagement tool on mobile, followed by QR codes, two-way SMS and push notifications according to this new infographic. The data, provided by OpenMarket, an enterprise mobile engagement company, looks at how businesses are adapting to the...
